Senior Commercial Finance Business Partner

Vitae Financial Recruitment; Windsor; Hybrid; GBP 75,000 - 90,000; Full time

Job summary

A major player in the FMCG sector is looking for a Senior Commercial Finance Business Partner to shape brand strategy and influence high-impact decisions. This role involves financial leadership, strategic influence, and collaboration with marketing teams. The ideal candidate is a qualified accountant with a strong commercial finance background, exceptional analytical skills, and the ability to enhance the financial understanding of marketing stakeholders. This position offers a competitive salary and benefits, and is primarily office-based in Windsor.

Qualifications

• Experience in FMCG or fast-paced brand-led environments.
• Proven record of partnering with marketing or commercial teams.
• Ability to influence and coach senior stakeholders.

Responsibilities

• Shape long-term brand direction with financial frameworks.
• Own brand P&L, providing insights on performance.
• Guide investment decisions with Marketing Controllers.
• Champion budgeting, forecasting and reporting processes.
• Ensure financial viability of new initiatives.
• Provide commercial insight during product lifecycle.
• Analyse promotional performance to enhance ROI.
• Develop financial understanding within marketing partners.

Skills

Commercial finance experience

Financial modelling

Analytical capability

Strategic thinking

Excellent communication skills

Education

Qualified accountant (ACA / ACCA / CIMA)

Job description

Senior Commercial Finance Business Partner

FMCG | Windsor, Berkshire (3 days office-based)

£75,000-£90,000 + benefits

Are you a commercially savvy finance leader who thrives in fast-paced, consumer-driven environments? Do you enjoy partnering closely with marketing, shaping strategy, and influencing decisions that drive brand growth?

Our client, a major player in the FMCG sector, is seeking a Senior Commercial Finance Business Partner to join their high-performing team. This is a pivotal role at the heart of brand strategy, combining financial leadership, strategic influence, and genuine business partnering.

What you'll be doing

• Shape long‑term brand direction by designing financial frameworks that support strategic ambitions and challenge teams to deliver against them.
• Own full brand P&Ls, providing actionable insights on performance versus budget, forecast, targets, and prior‑year benchmarks, leveraging both internal and external data.
• Partner directly with Marketing Controllers to guide investment decisions, ensuring spend drives sustainable and profitable brand growth.
• Lead financial governance across marketing expenditure, championing robust budgeting, forecasting and reporting processes.
• Support innovation and NPD pipelines, ensuring new initiatives are financially viable and aligned with wider commercial priorities.
• Bridge marketing and operations, offering commercial insight at site meetings and informing decisions throughout the product lifecycle (Launch / Optimise / Consolidate / End‑of‑Life).
• Collaborate with commercial and value creation teams to analyse promotional performance and uncover opportunities to enhance ROI.
• Develop and upskill marketing partners, building their financial understanding and strengthening capability across the wider function.

What we're looking for

• A qualified accountant (ACA / ACCA / CIMA) with strong commercial finance experience.
• A background in FMCG, consumer goods or similarly fast-paced, brand‑led environments.
• Proven experience partnering with marketing or commercial teams.
• Strong financial modelling, analytical capability, and strategic thinking.
• Excellent communication skills with the confidence to challenge, influence and coach senior stakeholders.

Why join?

This is an opportunity to have a real voice in shaping well-known consumer brands and influencing high‑impact strategic decisions. You'll join a collaborative, supportive team where commercial finance is truly embedded in the business.

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