Senior Category Marketing Manager - Eu

Charlotte Tilbury Beauty Inc.; Greater London; Hybrid; GBP 80,000 - 110,000; Full time

Benefits offered by this job

Hybrid model

25 days holiday (plus bank holidays)

Product discount

Pension and life assurance

Medicash

Job summary

Charlotte Tilbury Beauty seeks a Senior Category Manager to drive European product marketing across Colour, Complexion, Skincare and Fragrance, reporting to the Head of Marketing EU. You will translate global strategy into regional priorities, leading two Category Managers and a shared Analyst to optimise portfolio performance.

You will partner with Go-To-Market, VM, Sales, REOPS and Communications to align priorities, launches and regional execution across Europe, while mentoring your team to

Qualifications

• Demonstrable marketing experience, preferably in beauty, with proven category or portfolio ownership.
• Strong strategic, commercial thinking; translate global strategy into regional plans and manage cross-market complexity.
• Strong analytical capability and commercial acumen.

Responsibilities

• Develop integrated EU product marketing plans with the Head of Marketing EU, aligned with Retail and Gross sales, market share and commercial priorities.
• Lead Category Managers in developing category visions, growth plans and portfolio architecture.
• Consolidate category recommendations and align strategic priorities with the Head of Marketing EU, supporting wider alignment with global partners and the senior leadership team.
• Lead cross-category NPD and promotional prioritisation with commercial and global teams; evaluate category business cases for new products and sets addressing European opportunities.
• Coordinate cross-category launch and promotional planning, resolving competing priorities and ensuring category plans support a coherent regional product offer.
• Oversee portfolio and lifecycle performance across NPD and core; challenge demand and supply assumptions with Category Managers and Supply Chain to optimise availability and productivity.
• Develop differentiated channel portfolio priorities across Specialty, Department Stores and Online/Pure Players, ensuring regional consistency while addressing local sub-category opportunities.
• Consolidate pricing, positioning and lifecycle recommendations, reviewing pricing ladders, competitiveness, value perception and margin implications with the Head of Marketing EU.
• Use market, competitor and portfolio analysis to identify and size growth opportunities; partner with Global NPD teams on relevant regional product needs.
• Review cross-category performance using shared analytical reporting; agree corrective actions with Category Managers and escal material risks or trade-offs to the Head of Marketing EU.
• Partner with Go-To-Market, VM, Sales, REOPS and Communications to align product priorities, launch readiness and execution across European markets.
• Lead, coach and develop both Category Managers; align priorities for the shared Category Analyst and resolve competing requests across the team.

Skills

Category management

Strategic thinking

People leadership

Cross-functional collaboration

Data analysis

Job description

About Charlotte Tilbury Beauty

Founded in 2013 by world‑renowned makeup artist and beauty entrepreneur Charlotte Tilbury CBE, Charlotte Tilbury Beauty has transformed the global beauty industry with one mission: to empower everyone, everywhere to look and feel like the most confident version of themselves. With our easy‑to‑use, easy‑to‑choose, easy‑to‑gift icons, we’ve become one of the most talked‑about beauty brands on the planet - and the magic is only growing.

Today, we’re a global beauty phenomenon, scaling at record speed across 50+ markets with over 3,000 Dream Team members bringing the Tilbury magic to life every single day. Across the world, our Retail Teams and Magic Offices work hand‑in‑hand to shape the Charlotte Tilbury experience - from the glamour of London and the style capitals of Europe, to the energy of the Americas, the vibrant beauty hubs of the Middle East and the fast‑growing innovation centres across APAC. Every region brings its own sparkle, culture and community, creating the unmistakable magic of Team Tilbury.

We’re bold. We’re disruptive. We’re powered by creativity, innovation and industry‑leading tech. And as we continue to break records across countries, channels and categories, we’re looking for extraordinary talent to join us.

About the role

We are looking for a superstar Senior Category Manager to join our EU team! In this role, you will lead the development and delivery of European product marketing plans across Colour, Complexion, Skincare and Fragrance, in partnership with the Head of Marketing EU. Translate global brand strategy into regional category priorities, driving portfolio performance, hero product growth and successful innovation. Lead two Category Managers, supported by one shared Category Analyst.

As a Senior Category Manager you will

• Develop integrated EU product marketing plans with the Head of Marketing EU, aligned with Retail and Gross sales, market share and commercial priorities.
• Lead Category Managers in developing category visions, growth plans and portfolio architecture, balancing global and regional hero products with new product development (NPD).
• Consolidate category recommendations and align strategic priorities with the Head of Marketing EU, supporting wider alignment with global partners and the senior leadership team.
• Lead cross-category NPD and promotional prioritisation with commercial and global teams; evaluate category business cases for new products and sets addressing European opportunities.
• Coordinate cross-category launch and promotional planning, resolving competing priorities and ensuring category plans support a coherent regional product offer.
• Oversee portfolio and lifecycle performance across NPD and core; challenge demand and supply assumptions with Category Managers and Supply Chain to optimise availability and productivity.
• Develop differentiated channel portfolio priorities across Specialty, Department Stores and Online/Pure Players, ensuring regional consistency while addressing local sub-category opportunities.
• Consolidate pricing, positioning and lifecycle recommendations, reviewing pricing ladders, competitiveness, value perception and margin implications with the Head of Marketing EU.
• Use market, competitor and portfolio analysis to identify and size growth opportunities; partner with Global NPD teams on relevant regional product needs.
• Review cross-category performance using shared analytical reporting; agree corrective actions with Category Managers and escal material risks or trade-offs to the Head of Marketing EU.
• Partner with Go-To-Market, VM, Sales, REOPS and Communications to align product priorities, launch readiness and execution across European markets.
• Lead, coach and develop both Category Managers; align priorities for the shared Category Analyst and resolve competing requests across the team.

Who you will work with

• You will sit in our EU Marketing team, reporting directly into our wonderful Head of Marketing, EU.
• Partner closely with our wider EU Marketing team as well as cross‑functional teams such as Commercial, Global, VM, REOPS, NPD, Retail etc.

About you

• Demonstrable marketing experience, preferably in beauty, with proven category or portfolio ownership.
• Strong strategic, commercial thinking; You know how to translate global strategy into regional plans and manage cross-market complexity.
• You have strategic thinking and strong cross-category prioritisation, with strong analytical capability and commercial acumen.
• You are a strong people leader, you know how to empower, coach and develop high performing teams!
• Experienced managing multiple stakeholders, you can influence cross-functional and senior stakeholders with ease and effectively articulate your point of view.
• You are a strong collaborator, an agile thinker, you are results driven and strive for success.
• Ability to work under pressure, meet deadlines in a timely manner and ruthlessly prioritise.
• You are a strong communicator, you know how to translate insight into action.
• Knowledge of European markets is favourable. Have a flexible, positive, and professional attitude.
• Have the ability to work under pressure, ruthlessly prioritise and meet deadlines in a timely manner.
• Have exceptional organisational and prioritising skills and show great attention to detail and be results-driven.
• A natural curiosity, passion and love for the beauty industry.

Charlotte Tilbury is a fast‑paced, dynamic and ever‑evolving environment where agility, ambition and a passion for excellence help our teams thrive. We look for people who want to grow, innovate and be part of a truly global #DreamTeam.

While we outline the experience and skills we believe set candidates up for success, they’re a guide - not a barrier. If you can demonstrate the capabilities needed for the role, we’d love to hear from you, whether you have more or less experience than listed.

Why join us?

• Be a part of this values driven, high growth, magical journey with an ultimate vision to empower everyone, everywhere to be the best version of themselves
• We’re a hybrid model with flexibility, allowing you to work how best suits you
• 25 days holiday (plus bank holidays) with an additional day to celebrate your birthday
• Inclusive parental leave policy that supports all parents and carers throughout their parenting and caring journey
• Financial security and planning with our pension and life assurance for all
• Wellness and social benefits including Medicash, Employee Assist Programs and regular social connects with colleagues
• Bring your furry friend to work with you on our allocated dog friendly days and spaces
• And not to forget our generous product discount and gifting!

At Charlotte Tilbury Beauty, our mission is to empower everyone, everywhere, to feel like the most beautiful and confident version of themselves. We bring this to life by welcoming people from diverse backgrounds, cultures, identities, and perspectives into our global team. A workforce that reflects the world around us helps us better serve our communities, our customers, our colleagues, and every candidate who takes part in our recruitment process.

Want a closer look at life at Charlotte Tilbury Beauty? Follow our LinkedIn page! For updates, stories, and behind‑the‑scenes moments.