Senior Campaign Manager

abrdn Inc.; City of Edinburgh; Hybrid; GBP 60,000 - 85,000; Full time

Benefits offered by this job

40 days leave

16% pension contribution

Discretionary bonus

Private healthcare

Gym discounts

Season ticket loans

Employee discount portal

Job summary

abrdn is seeking a Senior Campaign Manager in the UK to own integrated B2B campaigns from brief to execution, coordinating across email, paid social, content, webinars, events, and digital marketing to drive engagement and pipeline.

You will partner with Product Marketing, Content, Brand, Events and Sales to build a modern demand-generation engine, strengthen measurement and guide investment decisions in a visible, commercially focused role.

Qualifications

• Bring strong B2B campaign management, demand generation or growth marketing experience.
• Plan and execute integrated campaigns across multiple channels, audiences and stages of the customer journey.
• Commercial mindset and understand how marketing contributes to engagement, conversion, pipeline and revenue outcomes.

Responsibilities

• Own the annual campaign roadmap and deliver integrated campaigns that support growth, engagement, conversion and pipeline objectives.
• Translate business priorities into multi-channel plans across content, email, paid social, webinars, events, sales enablement and digital activity.
• Create coordinated campaigns and audience journeys with Product Marketing, Content, Brand, Events, Sales and Marketing Operations.
• Manage timelines, segmentation, targeting, lead management and optimisation, using data, insight and testing to improve performance and efficiency.
• Evolve the campaign measurement framework and report clearly on engagement, influence, conversion, return on investment and commercial contribution.
• Coach Campaign Managers and Marketing Consultant colleagues, promoting consistency, high standards and effective campaign practice.

Skills

B2B Campaigns

Demand Generation

Growth Marketing

Multi-channel Marketing

Lead Management

Marketing Automation

CRM

ABM

Tools

CRM systems

Marketing Automation

Analytics Tools

Job description

Job Description

The Adviser Marketing team leads how we position, communicate and engage with UK financial advisers across our advised platform offering, campaigns, events and sales activation. Working closely with stakeholders across the Adviser business, the team supports growth, client engagement, brand strength and measurable commercial outcomes. We combine deep industry expertise with modern B2B marketing capability, sharing ideas and challenging assumptions to produce high-quality work. By giving advisers relevant, useful experiences, we help enable our clients to be better investors.

About the Role

As Senior Campaign Manager, you will own integrated B2B campaigns from brief to execution, turning growth priorities into coordinated plans across email, paid social, content, webinars, events, digital marketing and sales activation.

This senior UK role offers the opportunity to help build a modern demand generation engine and shape the go-to-market plan, rather than simply manage delivery. You will partner with Product Marketing, Content, Brand, Events, Sales and Marketing Operations to create engagement, demand and pipeline growth. You will also strengthen campaign measurement and coach colleagues, helping the wider team raise quality and consistency. It is a visible, commercially focused opportunity to invest in your tomorrow while defining what great adviser marketing looks like.

Key Responsibilities

• Own the annual campaign roadmap and deliver integrated campaigns that support growth, engagement, conversion and pipeline objectives.


• Translate business priorities into multi-channel plans across content, email, paid social, webinars, events, sales enablement and digital activity.


• Create coordinated campaigns and audience journeys with Product Marketing, Content, Brand, Events, Sales and Marketing Operations.


• Manage timelines, segmentation, targeting, lead management and optimisation, using data, insight and testing to improve performance and efficiency.


• Evolve the campaign measurement framework and report clearly on engagement, influence, conversion, return on investment and commercial contribution.


• Coach Campaign Managers and Marketing Consultant colleagues, promoting consistency, high standards and effective campaign practice.

About the Candidate

• Bring strong B2B campaign management, demand generation or growth marketing experience.


• Plan and execute integrated campaigns across multiple channels, audiences and stages of the customer journey.


• Commercial mindset and understand how marketing contributes to engagement, conversion, pipeline and revenue outcomes.


• Be able to Lead complex projects involving multiple stakeholders, competing priorities and deadlines.


• Use analytics, insight and experimentation to improve campaign effectiveness and guide investment decisions.


• Motivated to produce differentiated, compelling work that stands out in traditional financial services.


• Financial services, fintech, software as a service or another complex B2B environment, including an understanding of financial promotions governance or regulated marketing requirements.


• CRM, marketing automation, lead management or lifecycle marketing programmes, plus account-based marketing, strategic account programmes or sales activation.


• Using AI, automation or modern marketing technology to improve planning, execution or reporting, and working closely with product marketing, sales or customer-facing teams.

Our benefits

There's more to working life than coming home with a good salary. We have an environment where you can learn, get involved and be supported.

When you join us, your reward will be one of the best around. This includes 40 days’ annual leave, a 16% employer pension contribution, a discretionary performance-based bonus (where applicable), private healthcare and a range of flexible benefits – including gym discounts, season ticket loans and access to an employee discount portal. You can read more about our benefitshere.

Our business

Enabling our clients to be better investors drives everything we do. Our business is structured around three distinct areas – our vectors of growth – focused on our clients’ changing needs. You can find out more about what we dohere.

An inclusive way of working

Whatever way you like to work, if you have the talent and commitment to join our team, we’d like to hear from you.

At Aberdeen we’ve adopted a ‘blended working’ approach. This approach combines the benefits of face-to-face collaboration, coaching and connecting in our offices with the flexibility of working from home. It enables colleagues to find a balance that works for their roles, their teams, our clients and our business.

We’re committed to providing an inclusive workplace where all forms of difference are valued and which is free from any form of unfair or unlawful treatment. We define diversity in its broadest sense – this includes but is not limited to our diversity of educational and professional backgrounds, experience, cognitive and neurodiversity, age, gender, gender identity, sexual orientation, disability, religion or belief and ethnicity and geographical provenance. We support a culture that values meritocracy, fairness and transparency and welcomes enquiries from everyone.