Senior Business Development Manager

Zachary Daniels Recruitment; Greater Manchester; On-site; GBP 50,000 - 55,000; Full time

Job summary

A leading recruitment firm is seeking a Senior Business Development Manager for the North West England & North Wales region. This role involves owning a high-potential territory, building strong relationships with retailers, and delivering impactful strategies that drive growth. Candidates should have a proven track record in B2B sales within FMCG or retail. This position offers a competitive salary of £50,000-£55,000 plus bonus and car allowance. It's ideal for motivated individuals looking to shape the future of a region.

Benefits

Bonus

Car or car allowance

Qualifications

• Proven field based B2B sales experience within FMCG, wholesale, retail or a related environment.
• Track record of developing territories or growing under-penetrated regions.
• Confidence in generating your own opportunities with a proactive approach.

Responsibilities

• Take full ownership of a region with significant untapped potential.
• Build strong relationships with independent retailers, wholesale partners and multi-site operators.
• Identify opportunities, open doors and expand the business.

Skills

Proven field based B2B sales experience

Track record of developing territories

Confidence in generating opportunities

Consultative, relationship led sales style

Leadership and key account-level experience

Job description

Senior Business Development Manager - FMCG / Retail £50,000-£55,000 + bonus + car or car allowance North West England & North Wales

A growing FMCG aligned retail services business with a brilliant reputation in the market is expanding its UK footprint and is seeking a Senior Business Development Manager to unlock a high-potential territory across the North West and North Wales.

This is an exciting opportunity to be part of a business on a strong growth trajectory, where your contributions as a Senior Business Development Manager will directly shape the success of the region and the wider business. You'll work with independent retailers, wholesale partners, and multi-site operators to introduce a broad suite of services that support retail performance and drive growth.

You’ll:

• Take full ownership of a region with significant untapped potential, shaping its growth strategy and outcomes as the Senior Business Development Manager in this territory
• Build strong relationships with independent retailers, wholesale partners and multi-site operators
• Introduce a comprehensive range of retail services spanning operational solutions, commercial tools and wholesale support
• Identify opportunities, open doors and expand the business in a market with huge upside potential
• Operate with autonomy, resilience and a strategic mindset to deliver tangible impact
• Provide leadership support to a wider regional team of BDMs

You’ll need:

• Proven field based B2B sales experience within FMCG, wholesale, retail or a related environment
• A track record of developing territories or growing under-penetrated regions
• Confidence in generating your own opportunities with a proactive approach
• A consultative, relationship led sales style
• Leadership and key account-level experience highly desirable, along with a strong understanding of the retail landscape
• A long-term mindset, integrity and the drive to contribute meaningfully to a growing business

This Senior Business Development Manager role is perfect for someone motivated by growth, ownership and the opportunity to shape a region's future.

BH35094