Senior Business Advisor

Puro Associates; Coventry; On-site; GBP 60,000 - 80,000; Full time

Benefits offered by this job

Private medical insurance

Flexible working arrangements

Career development opportunities

Enhanced holidays

Established client portfolio

Job summary

Puro Associates is looking for a Senior Business Adviser in Coventry. You will join a respected accountancy and business advisory firm to deliver commercial advice, strategy, and value to SME owners. You will move beyond traditional reporting to influence growth, profitability, and business value.

The role focuses on advising directors, reviewing performance, and delivering practical recommendations while managing client relationships and working with specialist teams.

Qualifications

• Experience working with SMEs or owner-managed businesses.
• Strong understanding of profitability, cash flow, and business performance.
• Confidence communicating with directors and business owners.
• Ability to interpret financial information and turn it into meaningful advice.

Responsibilities

• Manage and develop relationships with a portfolio of SME clients.
• Act as a trusted point of contact for business owners and directors.
• Review financial performance and provide clear commercial recommendations.
• Help clients improve profitability, cash flow, and long-term business value.
• Support strategic decisions around growth, investment, and business improvement.
• Lead client meetings and provide practical, actionable advice.
• Work alongside specialist teams to deliver a high-value advisory service.

Skills

Relationship management

Financial analysis

Communication with directors

Strategic advisory

Education

ACA/ACCA qualifications

Job description

Senior Business Adviser

Location: Coventry

Salary: £60,000–£80,000 + benefits

The Opportunity

A highly regarded accountancy and business advisory firm is looking for a Senior Business Adviser to join its expanding team in Coventry.

This is an exciting opportunity for an experienced accountant or finance professional who wants to move beyond traditional reporting and compliance work into a role focused on commercial advice, strategy, and helping business owners achieve better results.

Working with a portfolio of successful SME and owner-managed businesses, you will become a trusted adviser to directors, helping them understand performance, identify opportunities, and make confident decisions about the future of their businesses.

The Role

As Senior Business Adviser, you will:

• Manage and develop relationships with a portfolio of SME clients
• Act as a trusted point of contact for business owners and directors
• Review financial performance and provide clear commercial recommendations
• Help clients improve profitability, cash flow, and long-term business value
• Support strategic decisions around growth, investment, and business improvement
• Lead client meetings and provide practical, actionable advice
• Work alongside specialist teams to deliver a high-value advisory service

About You

This role would suit someone who is ready to use their financial expertise in a more commercial and relationship-focused environment.

You may currently be:

• A Senior Accountant, Client Manager, or Accounts Manager looking to move away from compliance-heavy work
• A Finance Manager, Commercial Finance Manager, or Financial Controller wanting broader exposure and more influence

You will ideally have:

• Experience working with SMEs or owner-managed businesses
• Strong understanding of profitability, cash flow, and business performance
• Confidence communicating with directors and business owners
• The ability to interpret financial information and turn it into meaningful advice

ACA/ACCA qualification is desirable, but the right commercial mindset and communication skills are equally important.

What’s on Offer

• Salary of £60,000–£80,000 depending on experience
• No routine compliance workload - focus on advisory and client relationships
• Established portfolio of clients
• Private medical insurance
• Enhanced holidays
• Flexible working arrangements
• Career development and progression opportunities

This is a great opportunity for a finance professional who wants to play a bigger role in helping businesses grow, rather than simply reporting on what has already happened.