Senior Brand Strategist

Greylondon; Greater London; On-site; GBP 65,000 - 90,000; Full time

Benefits offered by this job

Competitive salary

Training programs

Wellbeing perks

Job summary

Grey is a global creative network seeking a Senior Brand Strategist who is endlessly curious about people, behaviour and culture to shape healthcare brands. You will partner with some of the industry’s most talented creatives, medical experts and client leaders to turn insights into ideas that move brands and audiences, delivering impact across strategy, storytelling and activation.

This role blends research, strategy, and collaboration in a fast-paced studio environment and offers opportunities

Qualifications

• Experience developing brand and communications strategies within healthcare, pharma or wellness.
• Strong understanding of consumer behaviour, audience insight and brand growth principles.
• Experience building strategies from insight through to activation.
• Exceptional storytelling, presentation and communication skills.
• Ability to simplify complex information and identify opportunities others might miss.
• Experience contributing to workshops, stakeholder engagement and collaborative problem-solving sessions.
• A balance of analytical rigour and creative thinking.
• A proactive mindset with a genuine passion for learning and growth.

Responsibilities

• Develop insight-led brand, positioning and communications strategies.
• Translate complex healthcare and scientific challenges into clear strategic narratives.
• Write inspiring creative briefs that spark outstanding creative work.
• Partner closely with creative, medical, engagement and client teams throughout the development process.
• Design and facilitate workshops, stakeholder sessions and strategic planning discussions.
• Present recommendations confidently and help shape client thinking.
• Bring fresh perspectives, new provocations and innovative approaches to every project.
• Take ownership of strategic workstreams and help drive projects forward with energy and initiative.

Skills

Brand strategy

Consumer insights

Healthcare branding

Storytelling

Workshop facilitation

Collaboration

Job description

Grey’s mission is to create Famously Effective ideas that move people, businesses, and the world forward, harnessing the power of creativity to solve business challenges and drive growth for some of the world’s most influential brands and companies, including Procter & Gamble, Volvo, Haleon, Circle K, and The Coca-Cola Company. That commitment to effectiveness has earned Grey a Grand Effie in every market where it operates. Grey was recognized as a 2025 Fast Company World Changing Ideas winner and earned 26 Lions at the 2026 Cannes Lions International Festival of Creativity, contributing to Ogilvy’s Network of the Year honors. Newsweek also named Grey a Top 100 Global Most Loved Workplace in 2024 and one of America's Greatest Workplaces for Women and Professional Services in 2025. Grey is part of WPP, the trusted growth partner for the world's leading brands. Powered by exceptional talent and our agentic marketing platform WPP Open, WPP unites cutting-edge media intelligence and data solutions, creativity, production, enterprise solutions and expert strategic counsel.

About WPP

WPP is the trusted growth partner for the world’s leading brands. We unitecutting-edge media intelligence and data solutions, world-class creativity, next-generation production, transformative enterprise solutions and expert strategic counselin a single company –powered by exceptional talent and our agentic marketing platform, WPP Open,to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visitWPP.com.

Shape the brands that shape health.

At Grey Health, we believe health brands deserve the same ambition, creativity and cultural relevance as the world's most iconic consumer brands.

We're looking for a Senior Brand Strategist who is endlessly curious about people, behaviour and culture. Someone who loves untangling complex challenges, finding unexpected opportunities and turning insights into ideas that make a genuine impact.

This is a chance to work at the intersection of strategy, creativity, science and culture, helping to build brands that don't just communicate healthcare, but make it matter.You'll partner with some of the industry's most talented creatives, medical experts and client leaders to create work that changes perceptions, influences behaviour and delivers business results.

As a Senior Brand Strategist, you'll play a key role in developing insight-led brand and communications strategies for healthcare, wellness and pharmaceutical clients.From uncovering audience insights and market opportunities to shaping creative platforms and client narratives, you'll help turn complexity into clarity and create ideas that inspire action.

This role is ideal for someone who combines analytical thinking with creative imagination and enjoys moving seamlessly between research, strategy, storytelling and collaboration.

KEY RESPONSIBILITIES:

• Develop insight-led brand, positioning and communications strategies.Identify human, cultural and category insights that unlock growth opportunities.

• Translate complex healthcare and scientific challenges into clear strategic narratives.

• Write inspiring creative briefs that spark outstanding creative work.

• Partner closely with creative, medical, engagement and client teams throughout the development process.

• Design and facilitate workshops, stakeholder sessions and strategic planning discussions.

• Present recommendations confidently and help shape client thinking.

• Bring fresh perspectives, new provocations and innovative approaches to every project.

• Take ownership of strategic workstreams and help drive projects forward with energy and initiative.

WHAT YOU WILL NEED:

• Experience developing brand and communications strategies within healthcare, pharma or wellness.

• Strong understanding of consumer behaviour, audience insight and brand growth principles.

• Experience building strategies from insight through to activation.

• Exceptional storytelling, presentation and communication skills.

• Ability to simplify complex information and identify opportunities others might miss.

• Experience contributing to workshops, stakeholder engagement and collaborative problem-solving sessions.

• A balance of analytical rigour and creative thinking.

• A proactive mindset with a genuine passion for learning and growth.

WHO YOU ARE:

You're someone who:

• Is naturally curious and always asking better questions.

• Loves understanding how people think, feel and behave.

• Thrives on solving complex problems.

• Is comfortable with ambiguity and enjoys exploring new territory.

• Brings energy, positivity and collaboration to every interaction.

• Is ambitious about the work, but humble in how you approach it.

• Enjoys challenging conventional thinking and pushing ideas further.

• Wants to create work that has a meaningful impact on people's lives.

What can you expect from us?

At Grey,you’llhave the opportunity to work at an incredible studio, with some of the most creative and inspired people in the industry, all whilst getting to grow & shape your career with us. We offer a competitive salary, lots of training, plenty of benefits and wellbeingperkstoo.

Inclusion & Belonging

At Grey, we know that the more diverse the input, the more famous and effective the output. Different perspectives spark bigger ideas, bravercreativityand better work - and that starts with how we welcome new talent. We embrace applications frompeople underrepresentedin our industry and value the unique skills,experiencesand viewpoints everyone brings. Our goal is simple:createa place where everyone can belong, and no one feels the need to hide any part of who they are.

That spirit runs through our application process too. Ifthere’sanything - from neurodivergence, toa healthcondition, or any other circumstance - that might shape your experience, just let our People team know.We’llwork with you to make the adjustments you need to show your best, andwe’lltreat whatever you share with respect.