Senior Brand Strategist

Boldspace; City Of London; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A dynamic marketing agency in London is seeking an experienced Brand Strategist to lead strategy across diverse clients. This role involves conducting consumer research, facilitating workshops, and developing innovative campaign strategies. Candidates should have over 6 years of experience in brand strategy, with a passion for working with both challenger and tier 1 brands. The agency offers competitive benefits including unlimited holiday and flexible working arrangements.

Benefits

Unlimited holiday

Private Healthcare

Monthly benefits budget

Team retreats

Flexible working

Qualifications

• 6+ years of experience in Brand Strategy or Planning.
• Experience conducting qualitative and quantitative research.
• Ability to craft strategies and present effectively.

Responsibilities

• Lead day-to-day strategy across a range of clients.
• Conduct consumer and brand research to inform strategy.
• Facilitate brand workshops to uncover market opportunities.

Skills

Brand Strategy

Consumer Research

Workshop Facilitation

Campaign Planning

Analytical Thinking

Job description

Reporting to a Senior Strategy Director and working alongside a strategist, this person will be capable of leading day-to-day strategy across a range of clients, with oversight from Boldspace Leadership and support from the full team. We are looking for someone with a track record of conducting consumer and brand research, leading workshops and guiding creative thinking to devise and execute successful campaigns and brand strategies. Experience planning campaigns and mapping out a targeted media mix is an advantage.

Define problems:

• Understand and define the true nature of the client’s audience, objectives and priorities to lead the definition of solutions using online and real-work investigation
• Use quantitative and qualitative data sources to get to the core of client problems and bring new insight to the client brief
• Conduct stakeholder interviews to get to the heart of an issue and opportunity
• Set KPIs for how our work will be tracked and measured
• Proactively identify opportunities for client growth – and be comfortable provoking debate

Generate insights & measure effectiveness:

• Conduct research that generates original and innovative insights to shape communications
• Stay up to date and write frequent trend presentations for client and agency
• Have experience in moderating both quantitative and qualitative research
• Lead engaging brand workshops that result in uncovering market opportunities
• Use BoldLens and additional data sets to inform new work and track / measure campaigns

Craft strategies & bring them to life:

• Make key contributions to refining Boldspace’s integrative approach to brand strategy
• Be able to build strategy models and create compelling strategic responses to client problems
• Create and plot winning positioning territories and bring them to life through creative copy
• Present creative brand copy and brand narratives rooted in insight and emotion
• Identify and prioritise key barriers & opportunities in both brand and user journeys
• Ideate and write white papers and effectiveness papers

YOU:

• Around 6+ years of experience in a role focused on Brand Strategy / Planning
• Insatiable curiosity about culture and behaviour – and can derive patterns and insights
• Competent with multitasking and able to manage varied workloads
• Social and comfortable to stand up and be heard amongst both colleagues and clients alike
• Able to spot commercial growth opportunities within client accounts
• Able to produce well-written, grammatically perfect client decks
• Predominantly agency-side experience
• Just as excited working with ambitious challenger brands as well as tier 1 brand projects.

• Pensions: a 5% employer contribution.
• Private Healthcare: Vitality
• Holiday: unlimited holiday (including all UK public holidays) – we trust our staff to take the time they need and still excel in their jobs – and days off for birthdays and moving house are guaranteed!
• Flexible working: complete choice over where you work each day.
• Regular salary reviews: in line with a salary framework, to ensure equal pay for equal work and that we recognise and reward when your responsibilities increase.
• Socials: team socials regularly, chosen by the team.
• Team retreats: time to get to know each other away from the office.
• Bonus: transparent bonus structure where you can receive a % of base salary based on personal and company performance.
• Supporting good causes: we contribute some of our outperformance to charitable causes which the team help choose.
• Wellness: time within working hours every week for those that want or need it.
• Monthly benefits budget: £50 per month, every month, to spend on whatever you want – from a home delivered vegetable box and discounted gym memberships, to mental health support and professional coaching.

A CARBON NEUTRAL BUSINESS

Boldspace measures its performance on profit, people and planet combined. From day one, we will offset your carbon footprint entirely. The cost of this is covered 100% by the company.