Senior Brand Marketing Manager - Hardlines (Fixed-term contract)

Disney Cruise Line - The Walt Disney Company; Greater London; Hybrid; Confidential; Full time

Job summary

A leading entertainment company is seeking a Senior Brand Marketing Manager in Greater London. This role focuses on leading brand marketing for priority evergreen brands, especially the Disney Princess range, and managing partnerships across multiple product categories. Key responsibilities include campaign strategy development and execution, team leadership, and building strong relationships with licensing partners. Applicants should have significant brand marketing experience across varied channels and a degree in a related field.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry for family and friends

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Significant experience in leading regional consumer products campaigns.
• Expertise across Hardlines, with Softlines experience advantageous.
• Ability to leverage digital and social platforms for performance.

Responsibilities

• Own the annual brand marketing plan for EMEA.
• Lead end‐to‐end campaign delivery, aligning objectives with strategy.
• Champion Disney Princess partnerships through effective campaigns.
• Run campaign operating rhythm, ensuring timelines and budgets are on track.
• Partner with creative teams to deliver assets that are on brand.

Skills

Brand marketing experience

Retail marketing acumen

Digital fluency

Leadership & collaboration

Cultural sensitivity

Education

Degree-level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

This is a fixed-term contract position to cover Parental Leave, running until January 2027, requiring four in office days per week plus a Monday or a Friday working from home.

The Disney Consumer Products EMEA Marketing team partners across Brand Commercialization, Category, Retail, PR/Comms and Brand Franchise Management to bring our franchises to life for fans across the region.

In this Senior Brand Marketing Manager role, you will lead brand marketing for priority evergreen brands and tentpole properties, with a particular focus on the Disney Princess range, stewarding licensing partnerships across Food, Toys and other Hardlines. You’ll translate strategy into campaigns that resonate with diverse audiences and deliver measurable commercial impact.

What you’ll do

• Own the annual brand marketing plan for EMEA, aligning campaign objectives to business priorities and the global DCP marketing strategy.
• Lead end‑to‑end campaign delivery—from partner pitches and creative strategy to consumer activation—across paid, owned and earned channels, retail environments and experiential moments.
• Champion Disney Princess partnerships, collaborating with licensees to co‑design full‑funnel, multi‑market campaigns that drive awareness, engagement and sell‑through across Food, Toys and Hardlines.
• Run the campaign operating rhythm—status trackers, milestones, weekly updates and clear actions—ensuring timelines, budgets and toolkits are in place and on track.
• Partner with creative teams/agencies to brief and deliver assets, cross‑category product shoots and retail toolkits that are fresh, locally adaptable and on brand.
• Bring insight and innovation, using industry, consumer and media trends to inform recommendations, enhance ROI and keep our content culturally relevant across EMEA.
• Coach and develop a high‑performing team, distributing workload to play to strengths and providing feedback, growth opportunities and clear expectations.
• Build trusted relationships—internally and with licensees—driving joint business planning that supports category growth and long‑term partnership success.
• Ensure compliance and approvals, partnering with brand commercialization, legal and corporate brand management throughout planning and execution.

What you’ll bring

• Significant brand marketing experience leading regional consumer products campaigns across multiple markets, with accountability for budgets and outcomes.
• Category expertise spanning Hardlines (including Food and Toys); Softlines experience is advantageous.
• Multi‑platform execution experience: retail/experiential, digital/social, and above‑the‑line.
• Strong retail marketing acumen, understanding channels, sell‑in levers and how to activate partners at retail.
• Digital fluency, with demonstrable ability to leverage social platforms and creative content to drive full‑funnel performance.
• Leadership & collaboration, able to galvanise cross‑functional stakeholders and craft compelling partner pitches.
• Strategic and operational balance, from insight‑driven planning to disciplined delivery and measurement.
• Cultural sensitivity, with experience creating content that’s universally relevant, easily localisable and attuned to market differences across EMEA.
• Degree‑level education (or equivalent) in a related field; written and spoken English essential, other European languages beneficial.
• Proficiency with MS Word, Excel, PowerPoint, and Keynote; ability to work within legal guidelines.

Working arrangements & additional information

• Based in Hammersmith, London four days a week plus a Monday or Friday working from home with flexibility needed for occasional international travel.
• Flexible hours may be required around key campaign moments.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.