Senior Brand Marketing Manager - Hardlines (Fixed-term contract)

Disneyland Hong Kong; Greater London; Hybrid; GBP 55,000 - 75,000; Full time

Job summary

A leading entertainment company is looking for a Senior Brand Marketing Manager to manage marketing for the Disney Princess brand. This fixed-term position requires experience in brand marketing across multiple markets. Candidates should have a strong understanding of retail marketing and the ability to lead campaigns that resonate with diverse audiences. The role offers competitive salary and benefits, including flexibility for remote work and excellent parental leave.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Strong experience in brand marketing for consumer products.
• Experience leading campaigns across multiple markets with budget accountability.
• Ability to create culturally relevant marketing content.

Responsibilities

• Own annual brand marketing plan aligning with business priorities.
• Lead delivery of end-to-end campaign from strategy to activation.
• Collaborate with licensees to develop marketing campaigns.

Skills

Brand marketing experience

Category expertise

Multi-platform execution

Retail marketing acumen

Digital fluency

Leadership

Strategic and operational balance

Cultural sensitivity

Education

Degree-level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

Senior Brand Marketing Manager - Hardlines (Fixed-term contract)

申請 稍後繼續申請 Job ID 10135538 職位地點 倫敦, 英国 有意工作的公司 Disney Experiences 張貼日期2025/11/26

工作概要

This is a fixed-term contract position to cover Parental Leave, running until January 2027, requiring four in office days per week plus a Monday or a Friday working from home.

The Disney Consumer Products EMEA Marketing team partners across Brand Commercialization, Category, Retail, PR/Comms and Brand Franchise Management to bring our franchises to life for fans across the region.

In this Senior Brand Marketing Manager role, you will lead brand marketing for priority evergreen brands and tentpole properties, with a particular focus on the Disney Princess range, stewarding licensing partnerships across Food, Toys and other Hardlines. You’ll translate strategy into campaigns that resonate with diverse audiences and deliver measurable commercial impact.

What you’ll do

• Own the annual brand marketing plan for EMEA, aligning campaign objectives to business priorities and the global DCP marketing strategy.
• Lead end‑to‑end campaign delivery —from partner pitches and creative strategy to consumer activation—across paid, owned and earned channels, retail environments and experiential moments.
• Champion Disney Princess partnerships, collaborating with licensees to co‑design full‑funnel, multi‑market campaigns that drive awareness, engagement and sell‑through across Food, Toys and Hardlines.
• Run the campaign operating rhythm —status trackers, milestones, weekly updates and clear actions—ensuring timelines, budgets and toolkits are in place and on track.
• Partner with creative teams/agencies to brief and deliver assets, cross‑category product shoots and retail toolkits that are fresh, locally adaptable and on brand.
• Bring insight and innovation, using industry, consumer and media trends to inform recommendations, enhance ROI and keep our content culturally relevant across EMEA.
• Coach and develop a high‑performing team, distributing workload to play to strengths and providing feedback, growth opportunities and clear expectations.
• Build trusted relationships —internally and with licensees—driving joint business planning that supports category growth and long‑term partnership success.
• Ensure compliance and approvals, partnering with brand commercialization, legal and corporate brand management throughout planning and execution.

What you’ll bring

• Significant brand marketing experience leading regional consumer products campaigns across multiple markets, with accountability for budgets and outcomes.
• Category expertise spanning Hardlines (including Food and Toys); Softlines experience is advantageous.
• Multi‑platform execution experience: retail/experiential, digital/social, and above‑the‑line.
• Strong retail marketing acumen, understanding channels, sell‑in levers and how to activate partners at retail.
• Digital fluency, with demonstrable ability to leverage social platforms and creative content to drive full‑funnel performance.
• Leadership & collaboration, able to galvanise cross‑functional stakeholders and craft compelling partner pitches.
• Strategic and operational balance, from insight‑driven planning to disciplined delivery and measurement.
• Cultural sensitivity, with experience creating content that’s universally relevant, easily localisable and attuned to market differences across EMEA.
• Degree‑level education (or equivalent) in a related field; written and spoken English essential, other European languages beneficial.
• Proficiency with MS Word, Excel, PowerPoint, and Keynote; ability to work within legal guidelines.

Working arrangements & additional information

• Based in Hammersmith, London four days a week plus a Monday or Friday working from home with flexibility needed for occasional international travel.
• Flexible hours may be required around key campaign moments.

The Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neurodiversity focused group - ENABLED, and our Mental Health & Wellbeing Group, TRUST.

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.

關於 Disney Experiences:

Disney Experiences 透過世界各地的主題公園、度假村、郵輪、獨特的度假體驗、產品等，將迪士尼故事和特許經營權的魔力帶入生活。迪士尼在旅遊業中大放異彩，在美國、歐洲和亞洲擁有六大度假勝地；一流的郵輪航線；廣受歡迎的度假擁有權計劃；以及屢獲殊榮的家庭探險導遊業務。此外，迪士尼的全球消費品業務還包括全球領先的授權業務、全球最大的兒童出版品牌、全球最大的跨平台遊戲授權商之一，以及遍佈全球和網絡的迪士尼商店。

關於 The Walt Disney Company:

Walt Disney Company 連同其子公司和聯營公司，是領先的多元化國際家庭娛樂和媒體企業，其業務主要涉及三個範疇：Disney Entertainment、ESPN 及 Disney Experiences。Disney 在 1920 年代的起步之初，只是一間卡通工作室，至今已成為娛樂界的翹楚，並昂然堅守傳承，繼續為家庭中每位成員創造世界一流的故事與體驗。Disney 的故事、人物與體驗傳遍世界每個角落，深入人心。我們在 40 多個國家/地區營運業務，僱員及演藝人員攜手協力，創造全球和當地人們都珍愛的娛樂體驗。

這個職位隸屬於 The Walt Disney Company Limited , 其所屬的業務部門是 Disney Experiences 。

The Walt Disney Company Limited 是提供平等機會的僱主。考慮是否聘用求職者時，將不論其年齡、種族、膚色、宗教或信仰、性別、國籍、族裔或民族血統、性取向、變性、婚姻或同性伴侶狀況、殘疾或懷孕或生育狀況。Disney 培養商業文化，所有人的想法和決策都有助我們發展、創新、創造最好的故事，並與瞬息萬變的世界息息相關。

申請 稍後繼續申請