Senior Brand Marketing Manager - Hardlines (Fixed-term contract)

Disney; City of Westminster; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading entertainment company seeks a brand marketing lead for EMEA. This role involves owning the annual marketing plan, leading multi-channel campaigns, and driving strong partnerships across various sectors. The ideal candidate has significant brand marketing experience, particularly in Hardlines, and is skilled in digital fluency and collaboration. This is a fixed-term contract requiring four in-office days, offering competitive benefits and a culturally diverse workplace.

Benefits

25 days annual leave

Private medical insurance & dental care

Free Park Entry

Disney Discounts

Excellent parental and guardian leave

Employee Resource Groups

Qualifications

• Significant brand marketing experience leading consumer products campaigns.
• Experience in Hardlines and Softlines advantageous.
• Ability to leverage social platforms for performance.

Responsibilities

• Own the annual brand marketing plan for EMEA.
• Lead end-to-end campaign delivery across multiple channels.
• Build trusted relationships with internal teams and licensees.

Skills

Brand marketing experience

Retail marketing acumen

Digital fluency

Leadership & collaboration

Cultural sensitivity

Education

Degree-level education in a related field

Tools

MS Word

Excel

PowerPoint

Keynote

Job description

Responsibilities

• Own the annual brand marketing plan for EMEA, aligning campaign objectives to business priorities and the global DCP marketing strategy.
• Lead end‑to‑end campaign delivery‑from partner pitches and creative strategy to consumer activation‑across paid, owned and earned channels, retail environments and experiential moments.
• Champion Disney Princess partnerships, collaborating with licensees to co‑design full‑funnel, multi‑market campaigns that drive awareness, engagement and sell‑through across Food, Toys and Hardlines.
• Run the campaign operating rhythm—status trackers, milestones, weekly updates and clear actions—ensuring timelines, budgets and toolkits are in place and on track.
• Partner with creative teams/agencies to brief and deliver assets, cross‑category product shoots and retail toolkits that are fresh, locally adaptable and on brand.
• Bring insight and innovation, using industry, consumer and media trends to inform recommendations, enhance ROI and keep our content culturally relevant across EMEA.
• Coach and develop a high‑performing team, distributing workload to play to strengths and providing feedback, growth opportunities and clear expectations.
• Build trusted relationships—internally and with licensees—driving joint business planning that supports category growth and long‑term partnership success.
• Ensure compliance and approvals, partnering with brand commercialization, legal and corporate brand management throughout planning and execution.

Qualifications

• Significant brand marketing experience leading regional consumer products campaigns across multiple markets, with accountability for budgets and outcomes.
• Category expertise spanning Hardlines (including Food and Toys); Softlines experience is advantageous.
• Multi‑platform execution experience: retail/experiential, digital/social, and above‑the‑line.
• Strong retail marketing acumen, understanding channels, sell‑in levers and how to activate partners at retail.
• Digital fluency, with demonstrable ability to leverage social platforms and creative content to drive full‑funnel performance.
• Leadership & collaboration, able to galvanise cross‑functional stakeholders and craft compelling partner pitches.
• Strategic and operational balance, from insight‑driven planning to disciplined delivery and measurement.
• Cultural sensitivity, with experience creating content that's universally relevant, easily localisable and attuned to market differences across EMEA.
• Degree‑level education (or equivalent) in a related field; written and spoken English essential, other European languages beneficial.
• Proficiency with MS Word, Excel, PowerPoint, and Keynote; ability to work within legal guidelines.

Contract Details

This is a fixed‑term contract position to cover parental leave, running until January 2027, requiring four in‑office days per week plus a Monday or a Friday working from home.

Team Overview

The Disney Consumer Products EMEA Marketing team partners across Brand Commercialization, Category, Retail, PR/Comms and Brand Franchise Management to bring our franchises to life for fans across the region.

Location & Working Hours

Based in Hammersmith, London four days a week plus a Monday or Friday working from home with flexibility needed for occasional international travel.

Flexible hours may be required around key campaign moments.

Perks

• 25 days annual leave
• Private medical insurance & dental care
• Free Park Entry: the opportunity to enter any of our parks with your family and friends for free
• Disney Discounts: entitled to discounts on designated Disney products, resort F&B and ticketing
• Excellent parental and guardian leave
• Employee Resource Groups – WOMEN @ Disney, Disney DIVERSITY, Disney PRIDE, our new disability & neuro‑diversity focused group – ENABLED, and our Mental Health & Wellbeing Group, TRUST.

Equal Opportunity Statement

The Walt Disney Company is an Equal Opportunity Employer. We strive to be a diverse workforce that is representative of our audiences, and where all can thrive and belong. Disney is committed to forming a team that includes and respects a variety of voices, identities, backgrounds, experiences and perspectives.