Senior Brand Marketing Manager

MarineMax Brand; England; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading brand in the marine industry is seeking a Senior Brand Marketing Manager to oversee marketing initiatives aimed at increasing brand awareness and performance. Candidates should have a minimum of 8 years of experience in marketing and brand strategy, with strong analytical and communication skills. The role involves managing a team and fostering relationships with stakeholders, ensuring the successful execution of marketing plans.

Qualifications

• Min. 8 years of experience in marketing and brand strategy.
• Excellent understanding of digital and traditional marketing tactics.
• Strong creative, analytical, and organizational skills.

Responsibilities

• Develop and direct brand marketing efforts.
• Communicate KPIs with stakeholders and support improvement plans.
• Manage Brand Marketing Managers and foster team development.

Skills

Experience in marketing and brand strategy

Understanding of full marketing mix

Analytical skills

Communication and presentation skills

Advanced knowledge of MS Office

Tools

Photoshop

Adobe Creative Cloud

Job description

OVERVIEW

A Senior Brand Marketing Manager is responsible for monitoring the initiatives of a brand marketing management team to provide high-quality support for brands, affiliates, and entities at MarineMax to create brand awareness, product demand, and adhering to brand standards. The Senior Brand Manager is responsible for reviewing and improving existing marketing efforts as well as monitoring marketing trends and keeping an eye on competitive companies/brands in the marketplace. This position will plan, develop and direct brand marketing efforts to increase the value and performance of MarineMax. This position will develop long-term, trusted relationships with stakeholders internally and externally.

KEY TASKS

• Strategizes with MarineMax and brand stakeholders to establish goals, ensure alignment and set expectations on standards for success and growth.
• Collaborate and assess, develop, and communicate KPI (Key Performance Indicators) along with performance planning and monitoring to internal and external stakeholders; supporting improvement plans as necessary.
• Support in the development of annual budgets and responsible for continuous oversight and analysis.
• Serve as a subject matter expert related to industry, market, and brand strategy.
• Manage Brand Marketing Managers with an emphasis on team development within a collaborative culture.
• Developing strong relationships with stakeholders for MarineMax premium brands, affiliates, and entities.
• Review and understand market share to proactively make recommendations for marketing initiatives.

KEY RESULT AREAS

• Build and maintain strong, trusting, long-lasting relationships.
• Improve and grow KPI’s as identified by the business.
• Ensure the timely, accurate and successful delivery of brand marketing initiatives and plans to meet needs and objectives.
• Clearly communicate performance to internal and external stakeholders.
• Develop brand marketing plans and initiatives and/or identify areas of improvement and report as needed to keep the business informed.
• Develop an in-depth understanding of the marine industry, customers and brands.

SKILLS AND REQUIREMENTS

• Min. 8 years of experience in marketing and brand strategy.
• Min. 8 years of experience in marketing working with clients to develop their plans, ensure accurate and timely delivery or marketing services and maintain high levels of customer satisfaction with marketing services provided.
• Excellent understanding of the full marketing mix – digital and traditional tactics.
• Excellent understanding of how to identify and develop marketing initiatives and plans.
• Strong understanding of consumer and market insights, including the ability to analyze market data and reporting.
• Strong creative, analytical and organization skills combined with a focus on the details.
• Demonstrable ability to communicate, present and influence key stakeholders at all levels of an organization, including executive and C-level.
• Excellent listening, negotiation and presentation abilities.
• Advanced knowledge of MS Office including Word, Excel and PowerPoint.
• Experience with Photoshop and Adobe Creative Cloud a plus.

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Equal Opportunity Employer

This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.