Senior Brand & Marketing Leader — Education

Lancing College; United Kingdom; Remote; GBP 90,000 - 120,000; Full time

Job summary

Lancing College is seeking a Head of Marketing and Brand to translate the Marketing Strategy and School Development Plan into an annual, measurable marketing programme. You will lead brand, recruitment marketing, digital marketing, reputation and content across the family of schools, partnering with Admissions and Development.

You will set priorities, brief and manage the team, allocate budget, and use evidence to drive decisions that support recruitment, retention, and the College’s long-term

Qualifications

• Senior marketing leadership experience
• Proven ability to translate strategy into action and KPIs
• Experience in education or multi-school organisations is advantageous

Responsibilities

• Lead annual Marketing Plan aligned to Strategy
• Position the College and family of schools in priority markets
• Oversee digital channels, content, PR and campaigns
• Manage budget and reporting with KPIs and dashboards
• Develop and nurture a high-performing marketing team
• Collaborate with Admissions, Development and Prep schools

Skills

Brand management

Campaign planning

Leadership

Strategic thinking

Digital marketing

PR & thought leadership

Stakeholder management

Budget management

Team development

Written communication

Education

Professional marketing qualification

Tools

CMS platforms

Google Analytics

Job description

Lancing College is seeking a Head of Marketing and Brand to translate the Marketing Strategy and School Development Plan into an annual, measurable marketing programme. You will lead brand, recruitment marketing, digital marketing, reputation and content across the family of schools, partnering with Admissions and Development.

You will set priorities, brief and manage the team, allocate budget, and use evidence to drive decisions that support recruitment, retention, and the College’s long-term