Senior Brand Manager - Rum

Diageo España SA; Greater London; Hybrid; GBP 70,000 - 100,000; Full time

Job summary

Diageo España SA in London is seeking a Senior Brand Manager for Rum to own brand growth, market performance and the end-to-end consumer journey across a dynamic portfolio. You will translate consumer, shopper and cultural insights into activation, drive recruitment, penetration and loyalty, and lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams.

With 5–7 years of marketing or FMCG experience, you’ll deliver integrated campaigns with strong

Qualifications

• Experience leading end-to-end brand activation in FMCG.
• Proven track record delivering integrated campaigns with measurable business impact.
• Strong stakeholder management and senior-level influence.

Responsibilities

• Deliver brand P&L, growth, market share and ROI targets across the rum portfolio.
• Own end-to-end consumer and shopper journey activation.
• Translate insights into breakthrough activation plans driving recruitment and loyalty.
• Lead cross-functional collaboration with Commercial, Supply, Finance and Insights teams.
• Monitor performance and optimize investment to maximise commercial outcomes.
• Collaborate with global growth drivers and local activation pipelines.

Skills

Brand management

Cross-functional leadership

Consumer insights

P&L ownership

Digital & AI literacy

Education

Bachelor's degree in Marketing, Business or related discipline

Job description

Help transform our business as we take our brands to new heights and build new ones as part of shaping the next generation of celebrations for consumers around the world. Join us for career defining opportunities that give you the chance to thrive.## Job Description**Senior Brand Manager - Rum****Fixed Term Contract - Until 1st March 2027****About us:**With over 200 brands sold in nearly 180 countries, Diageo is home to some of the world’s most iconic drinks. From Johnnie Walker and Guinness to Tanqueray, Smirnoff and Don Julio, we craft brands chosen for life’s moments — from everyday connections to landmark celebrations.Bring your talent, curiosity and ambition, and strive for your personal best alongside people who challenge, support and learn from each other. Together, as one outstanding team, we keep learning, improving and raising the bar for our brands, our business and each other.Join us and play your part in making life’s moments mean a little more**Purpose of the role:**Act as the owner of assigned brand(s), owning brand growth, market performance and the end-to-end consumer journey. Translate consumer, shopper and cultural understanding into outstanding activation, execution and commercial results.**Key Accountabilities:*** Deliver brand P&L, growth, market share, brand health and ROI targets across assigned brands and portfolio segments within the rum category.* Own execution of the end-to-end consumer and shopper journey, bringing global growth drivers and innovation pipeline to life through locally relevant activation.* Translate consumer, shopper and cultural insights into breakthrough activation plans that drive recruitment, penetration and loyalty.* Lead cross-functional collaboration with Commercial, Supply, Finance and Consumer & Shopper Insights teams to unlock growth opportunities.* Monitor business performance and optimise investment effectiveness to maximise commercial outcomes.**Key Competencies:*** Consumer, Category, Shopper & Cultural Understanding with the ability to translate this into business realities* Brand Building & Activation Excellence* Commercial and Financial Acumen & Cross-Functional Leadership* Digital and AI literacy**About you:*** Degree in Marketing, Business or related discipline.* At least 5-7 years of marketing, commercial or FMCG experience, with a proven track record of delivering integrated campaigns and business results.* Demonstrated brilliant execution to impeccably high standards and a deep personal accountability for great performance* Strong stakeholder management and project leadership skills – must have sufficient gravitas to present to and influence at a senior level* Exceptional ability to build and maintain genuine relationships based on mutual trust & respect**Working with Us**Flexibility is key to our success. Talk to us about what flexibility means to you so that you’re supported to manage your wellbeing and balance your priorities from day one. We recognise and value performance, offering our people a highly competitive Rewards and Benefits package.Our purpose is crafting iconic drinks chosen for life’s moments. And it’s our people, with their different experiences, perspectives and talents, who make that possible.We value diversity in its broadest sense and want everyone to feel they can belong, contribute and strive for their personal best. You’ll work alongside people with different backgrounds, experiences and perspectives — challenging, supporting and learning from one another as one outstanding team.Together, we’re constantly learning and improving, combining the strength of our people, capabilities and iconic brands to raise the bar, grow and win. Wherever you join us, you’ll have the opportunity to contribute, make an impact and play your part in making life’s moments mean a little more.Ready to bring your best? This could be your opportunity.*If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.****Recruitment Scam Warning****Protecting candidates is very important to us. All communications regarding your application will come from an email address ending in @diageo.com. In our recruitment process, we'll never ask for money.*With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 27,500 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world.Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented thinkers, leaders, and makers from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of.With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential.