Senior Brand Manager - IRL (15m FTC)

Gymshark; Metropolitan Borough of Solihull; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading fitness brand is seeking a candidate for a strategic role in brand campaign execution. The successful applicant will manage brand strategy, work closely with internal teams, and engage with external partners to boost brand presence. This hybrid position requires a minimum of three days a week on-site in Solihull, UK. Ideal candidates will have strong analytical and leadership skills, alongside experience in stakeholder management. Competitive benefits include bonuses and healthcare provisions.

Benefits

Performance-based Bonus opportunity

Funded Healthcare benefit

25 days holiday + birthday leave

Employer pension scheme

Flexible benefits programme

Employee Discount

Access to cashback and discounts

Wellbeing Support

Enhanced Family Leave package

Life Assurance

Qualifications

• Ability to influence and engage stakeholders.
• Strong analytical and strategic thinking.
• Experience in building and mentoring teams.
• Ability to translate business objectives into actionable goals.
• Creative problem-solving and innovation skills.

Responsibilities

• Own the rollout of brand strategy across all IRL formats.
• Lead seasonal campaign planning for external markets.
• Drive regional marketing activations and community strategies.
• Guide strategic brand expansion into new formats and markets.
• Serve as primary brand contact for Global Retail teams.
• Develop strategic relationships with external partners.

Skills

Excellent interpersonal skills

Stakeholder management

Analytical skills

Strategic thinking

Problem-solving

Leadership experience

Job description

This FTC opportunity leads the strategy and execution of Brand campaigns across Gymshark’s omnichannel expansion platforms [Retail, Wholesale & Franchise]. Unlocking new audience growth and embedding Gymshark as the gym brand for consumers in new markets. By partnering with IRL teams to implement Global campaigns, territory specific activity & focused activation plans to bring the best of Gymshark to the consumer.

You will play a crucial role in protecting & maximising the brand direction across IRL platforms. Creating a red thread across IRL-URL, driving the Gymshark DNA & ensuring we show up consistently across the globe.

Responsibilities

• Own the rollout of brand strategy across all IRL formats — including Retail, Wholesale, and Franchise — ensuring seasonal execution aligns with global priorities and local market relevance.
• Lead seasonal campaign planning for external markets and channels, collaborating with partners to deliver consistent brand messaging, impactful marketing execution, and authentic Gymshark experiences across every location.
• Drive regional marketing activations, partnering with internal teams (Product, Commercial, Creative) to develop and approve concepts, ensuring cross-functional and cross-market alignment.
• Build and execute community strategies in key regions, warming up cities ahead of store launches and aligning with the global key city strategy to boost brand awareness and local engagement.
• Guide strategic brand expansion into new formats and markets, making data-informed decisions that support long-term growth.
• Serve as the primary brand contact for Global Retail teams and third-party Franchise/Wholesale partners, setting clear expectations, driving performance, and aligning brand execution with business objectives.
• Develop strategic relationships with external partners across all levels — including Director and C-suite — acting as the senior brand representative to ensure consistent messaging and high-quality execution across all franchise locations.
• Identify regional opportunities, deeply understand local consumers, and collaborate with internal teams to shape franchise strategies that meet market-specific needs.

Qualifications

• Excellent interpersonal skills; ability to influence and engage internal and external stakeholders
• Demonstrated experience of senior stakeholder management. Strong analytical and strategic thinking ability. Strong knowledge and hands-on experience in applying marketing fundamentals
• Experience in building, mentoring and coaching people, driving a high-performance culture
• Ability to translate business objectives into clear goals, operational requirements and measurements
• Strong problem-solving skills and the ability to think creatively & drive innovation
• Demonstrated experience of fostering a winning culture and delivering and exceeding expectations

This is a hybrid role and would require the successful candidate to attend at least 3 days a week in GSIQ, Solihull, UK.

CLOSING DATE: Thursday 6th November

Belonging at Gymshark

Our mission is to be a place where everyone belongs. We’re an equal opportunities employer, and for us that means we always strive to be as inclusive as possible in all aspects of employment, right from your application. We’re committed to finding reasonable adjustments for candidates with specific needs or have a disability during our recruitment process, and all applicants will be considered fairly and equally. We do not tolerate discrimination of any kind. If you’d like to request a reasonable adjustment please email [e-mail].

About Us

We’re here to unite the conditioning community. We believe that putting the sweat in today, prepares us for tomorrow. So, we give people the tools they need to reach further, go faster, be stronger. We celebrate those who show up – for themselves – to be their physical or mental best, whatever that means for them. We want a team that’s growing rapidly around the world, a collective of talented individuals working together to invent Gymshark’s future. Our plans are ambitious, and we’re looking for people who want to join us for the ride – our growth will be your growth.

The Perks

Standard benefits include:

• Performance-based Bonus opportunity
• Funded Healthcare benefit
• 25 days holiday, additional day for your birthday & Bank Holidays
• Contributory Employer pension scheme
• Flexible benefits programme – including salary sacrifice EV scheme, dental insurance, cycle to work, tech scheme, holiday trading
• Gymshark Employee Discount & long service awards
• Access to High Street cashback and discounts
• Financial, Physical and Mental Wellbeing Support
• Enhanced Family Leave package
• Life Assurance

Office location benefits include (IQ):

• Gym Membership to The Lifting Club (LC)
• Onsite lunch provision & coffee bars

Office location benefits include (LDN):

• Funded multi-site fitness membership

Note: The bonus program and benefits have certain eligibility requirements. Gymshark reserves the right to amend these programs in whole or in part at any time without advance notice.

Belonging and privacy information: This posting may include optional surveys and privacy notices as part of the application process; details will be provided within the application flow.