Senior Brand Manager Europe - Based in England, fluent in German.

Kerry Group; United Kingdom; Hybrid; GBP 50,000 - 70,000; Full time

Job summary

A leading food company in the United Kingdom is seeking an experienced Senior Brand Manager to drive brand growth in Europe, focusing on the German market. The ideal candidate will have strong marketing experience, fluency in German and English, and a passion for food. The role involves managing marketing activations, developing brand plans, and collaborating across teams.

Qualifications

• Strong understanding in Marketing, with potential experience in Consumer Goods.
• Fluent in both English and German languages.
• Experience managing third-party agencies or distributors.

Responsibilities

• Drive growth of Cheestrings & Ficello brands.
• Manage marketing activations and NPD innovation pipeline.
• Understand the German marketplace and consumer insights.

Skills

Brand management

Communication skills

Strategic thinking

Fluency in German

Ownership of projects

Numerical skills

Relationship building

Job description

Requisition ID 61086

Position Type FT Permanent

Workplace Arrangement

About Kerry

Kerry Dairy Ireland is a vertically integrated Dairy Business that encompasses a number of divisions spanning from its Agribusiness (Kerry Dairy Farms) through to Dairy & Nutritional Ingredients & its Dairy Consumer Foods Business. With its strong Dairy heritage, world class sustainability credentials, a deep-rooted connection to its 3000 Farmers & milk suppliers, right through to its portfolio of household favourite Brands, Kerry Dairy are one of the World's Leading Dairy Businesses, with a Revenue in excess of €1.3bn annually.

The Dairy Consumer Foods division, is home to a number of the UK & Irelands favourite Dairy & Plant Based Brands (Strings & Things; PURE Dairy-Free; Dairygold, Charleville, Golden Cow, Coleraine, Low Low & Attack a Snak). On top of this, we are the largest supplier of Private Label Dairy spreads in the UK & supply all major Retailers in the UK, Ireland as well as parts of mainland Europe.

About the role

We are seeking a dynamic Senior Brand Manager to join our team and drive our brand in Europe (key focus being Germany). The ideal candidate will have a passion for brand management, excellent communication skills, and the ability to work collaboratively across teams.

Working in Brand Management here at Kerry Dairy Consumer Foods will push you to lead execution and in-market activation from day one. This is a very entrepreneurial environment, so you need to like working at a fast pace. This position is perfect for someone who's a strategic thinker, hands‑on leader, and digitally‑savvy innovator.

Key responsibilities

Reporting directly into the Head of Core Brands and Business, the Senior Brand Manager will work within a small cross‑functional team to maximise our potential within Europe.

• You'll be responsible for driving the growth of our Cheestrings & Ficello brands to drive competitive advantage, profitable growth, increase in brand value and maximum return on investment for Kerry Dairy Consumer Foods.
• You'll need to be open minded and flexible, happy to work across a broad range of responsibilities. This will include everything from managing above and below the line activations, working on an NPD and innovation pipeline, briefing and managing external agencies and developing and executing brand plans.
• This role is hands on, giving you the chance to work across the full marketing mix. Key to being successful will be a strong understanding of the German market place and a deep interest in insights of German and French families.

Qualifications and skills

• Strong understanding in Marketing; ideally (but not necessarily!) having worked previously in a Consumer Good business, or similar.
• Fluent in both English and German languages.
• Experience in managing third‑party agencies and/or distributors.
• Strong understanding of how to write and implement a brand marketing plan, plus comfortable measuring and evaluating campaigns.
• Strong ownership of projects & drive and determination to deliver results.
• Strong verbal and numerical skills with great attention to detail.
• Brilliant communication skills; able to build relationships internally and externally that will drive your business forward.
• Love food and excitement for Kerry Dairy Consumer Foods.
• Required to be based in Staines office 2 days a week.

Additional Information

We do not accept CVs or candidate profiles from recruitment agencies where Kerry terms of business have not been signed. Additionally, we will not consider or agree to payment of any recruiter fee under these circumstances. This also applies to CVs or candidate profiles sent directly to any Kerry Hiring Managers.