Senior Brand Manager - Crufts

The Kennel Club; City Of London; Hybrid; GBP 52,000 - 57,000; Full time

Job summary

A prominent pet organization in London seeks a Senior Brand Manager to lead the transformation of Crufts into a year-round lifestyle brand. Responsibilities include creating integrated campaigns, collaborating internally and with partners, and utilizing customer insights for strategic decisions. The ideal candidate has robust brand strategy experience, a passion for dogs, and strong data-driven acumen. This full-time position offers a competitive salary and a hybrid work model.

Responsibilities

• Lead initiatives to strengthen the Crufts brand presence.
• Create integrated campaigns for awareness and engagement.
• Collaborate with teams to enhance brand experience.
• Leverage customer insights for strategic decisions.
• Manage media budgets and campaign performance.

Skills

Brand strategy

Integrated marketing

Digital-first thinking

Product marketing

Data-driven decision-making

Passion for dogs

Education

Bachelor's degree in Marketing or related field

Job description

Overview

Senior Brand Manager - Crufts

Location: London & Hybrid (2 days a week in our London offices)
Department: Revenue & Brand
Reports to: Head of Crufts (Revenue & Brand)
Salary: £52,500 - £57,000 DOE
Contract Type: Full-time

Crufts is evolving - and we need you to lead the way. We're looking for a bold, creative, and commercially-minded Senior Brand Manager to help transform Crufts from a world-famous event into a year-round lifestyle brand that resonates with dog lovers across the UK. This is a unique opportunity to shape the future of a beloved institution, bringing fresh energy, relevance, and reach to a brand that's ready to grow beyond its traditional roots.

Responsibilities

• Leading the charge to make Crufts the go-to brand for dog owners nationwide.
• Creating and delivering integrated campaigns that drive awareness, engagement, and commercial success.
• Collaborating with internal teams and external partners to bring the Crufts brand to life across every touchpoint.
• Using customer insights to inform strategy, messaging, and product development.
• Managing media spend, agency relationships, and campaign performance with a sharp eye on ROI.

Qualifications

• Experience in brand strategy and integrated marketing.
• A track record of building mass-market brands and launching successful campaigns.
• Strong product marketing skills and a passion for digital-first thinking.
• Commercial acumen and a love for data-driven decision-making.
• A genuine passion for dogs and the communities that celebrate them.
• A Bachelor's degree in Marketing or a related field is a plus.

Why Join Us?

Crufts is ready to become more than just a moment in the calendar - and you'll be at the heart of that transformation. You'll work with a passionate team, shape a brand that millions love, and help create something truly special for dog owners everywhere.