Senior Brand Manager (Brand Planning)

RSPB; United Kingdom; Hybrid; GBP 40,000 - 55,000; Full time

Benefits offered by this job

Pension Scheme

Life Assurance Scheme

26 days' Annual Leave

Job summary

An environmental charity in the UK seeks a Senior Brand Manager responsible for leading impactful brand marketing campaigns. The role involves collaborating with fundraising and campaigning teams to enhance brand perception and affinity. Candidates should have substantial experience in brand strategy, insight-led campaigns, and excellent communication skills. This fixed-term position also requires attendance at team meetings and a commitment to fostering an inclusive work culture, emphasizing diversity in recruitment.

Qualifications

• Experience in multi-channel campaigns based on audience insights.
• Skilled in brand tracking and shaping marketing plans.
• Expert in brand strategy and positioning.

Responsibilities

• Lead insight-led brand marketing campaigns.
• Deliver brand reach initiatives to enhance top of funnel metrics.
• Provide brand consultancy for external campaigns and communications.

Skills

Developing multi-channel campaigns rooted in audience insight

Brand tracking and measurement

Brand strategy and positioning

Leading marketing projects and new initiatives

Influencing across the organisation

Developing collaborative relationships

Excellent written and verbal skills

Analytical and attention to detail

Job description

Base pay range

Senior Brand Manager (Brand Planning)

Reference: DEC20258767

Location: Flexible in UK + Travel to Team Meetings

Contract: 12 Months (Maternity cover)

Hours: Full time, 37.5 hours per week

Benefits: Pension Scheme, Life Assurance Scheme, 26 days' Annual Leave

Introduction

We are looking for a Senior Brand Manager to lead on our brand marketing campaigns and drive forwards new brand reach initiatives. Working within the RSPB’s brand team you will help bring our brand to life, shift perceptions, and build brand affinity amongst new and existing audiences by planning and delivering impactful brand campaigns and working closely with the fundraising and campaigning teams on their activities.

It’s an exciting time to join. Since launching our refreshed brand in 2022 we've laid strong foundations for the future, and you will have the opportunity to help our brand continue to grow and soar. This is a fixed term contract to provide cover within the brand team during a period of maternity leave.

Key responsibilities

• Lead the planning, development and review of insight-led brand marketing campaigns
• With the Head of Brand, deliver brand reach initiatives to grow the RSPB’s top of funnel metrics. From early discovery through to delivery and measurement, always leading the delivery phase and marketing planning specifically.
• Brand Business Partner for teams driving strategic and high reach marcomms activities e.g. Supporter Fundraising, Commercial, Campaigns & Mobilisation and Brand & Marketing - providing brand consultancy to ensure the brand is well executed in external campaigns and comms to build brand equity.
• Share insight on brand health and brand related business metrics through collaboration with the Head of Market Research & Insight. Identify actions arising from the insight and set strategic direction with support from Head of Brand where necessary.

Essential skills, knowledge and experience

• Experience of developing multi-channel campaigns rooted in audience insight.
• Experienced in brand tracking and measurement, and using it to shape marketing and communications plans.
• Expertise in brand strategy and positioning
• Experience leading marketing projects and new initiatives.
• Curious and collaborative, the role holder will be skilled at influencing across the organisation, proactively identifying opportunities to improve outcomes by providing support and challenge through insight and evidence.
• Experienced at developing collaborative external and internal relationships with key stakeholders to secure positive brand outcomes.
• Excellent written and verbal skills to present, influence and represent the directorate and the organisation.
• Logical and methodical, analytical and a good eye for detail.

General information

From time-to-time, and particularly at the start of a new project or campaign, you will be expected to come together with the rest of a project or campaign team, or workstream, and co-locate face-to-face for a few days. There will be some meetings together, and also the opportunity to work side by side on the project for a short period. The RSPB will subsidise any required accommodation or travel as per our Expenses Policy. This will help build relationships, break down silos, and make working together online easier and more enjoyable. This co-location will usually be at an RSPB office and will be agreed in advance. Outside of these co-location moments you will be based in your contracted place of work as usual. Reasonable adjustment to the above can be discussed with the Line Manager.

Everyone in the RSPB has a role to play in creating an inclusive culture and we want our people and their behaviours to show this. As part of your role, it is your responsibility to:

• Work in a way that reflects our commitment to inclusion, with colleagues, external partners or the public.
• Demonstrate inclusive behaviour, which recognises the value of everyone’s contribution and experience.

Additional Information

• This is a full time, fixed-term role for 12 months, for 37.5 hours per week.
• The RSPB reserves the right to extend or make this role permanent without further advertising dependent on business needs at the end of the contract term.

Closing date: 23:59, Friday 9th January 2026

We are looking to conduct interviews for this position from w/c 26th January 2026.

Interested?

If you would like to apply and find out more about this position, please click the apply button to be directed to our website.

We are committed to developing an inclusive and diverse RSPB, in which everyone feels supported, valued, and able to be their full selves. To achieve our vision of creating a world richer in nature, we need more people, and more diverse people, on nature’s side. People of colour and disabled people are currently underrepresented across the environment, climate, sustainability, and conservation sector. If you identify as a person of colour and/or disabled, we are particularly interested in receiving your application.

The RSPB is an equal opportunities employer. This role is covered by the Rehabilitation of Offenders Act 1974.

This role is not eligible for UK Visa Sponsorship - the successful applicant will need to have a pre-existing Right to Work in the UK in order to be offered an employment contract.

As part of this application process you will be asked to provide a copy of your CV and complete an application form including evidence on how you meet the skills, knowledge, and experience listed above.

Contact us to discuss any additional support you may need to complete your application.

No agencies please.