Senior Brand Manager

Essity; Manchester; Hybrid; GBP 65,000 - 75,000; Full time

Job summary

Essity in Manchester is seeking a Senior Brand Manager on a 12-month fixed-term contract to lead activation and growth of Plenty, delivering campaigns and product initiatives.

This hybrid role based in Didsbury combines office days with home working, and involves collaboration with commercial, category, global marketing and agencies to drive brand objectives. You will manage budgets, analyse market data, and support launches and packaging updates.

Qualifications

• Experience in brand marketing within FMCG or consumer goods.
• Strong project and stakeholder management.
• Experience delivering integrated campaigns across digital and traditional channels.
• Data-driven decision making with commercial awareness.
• Excellent communication and presentation skills.
• Organised with ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint.
• Collaborative, proactive, results-focused mindset.

Responsibilities

• Deliver brand plans and campaigns across ATL and BTL channels.
• Lead TV, digital, social and shopper marketing activities to drive brand growth.
• Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
• Manage external agencies, including briefing, campaign development and evaluation.
• Support product launches, packaging updates and product range development.
• Drive brand presence across retailer websites, owned channels and social media platforms.
• Manage marketing budgets and monitor KPIs.
• Analyse market and consumer data to identify growth opportunities.
• Support artwork development and approval processes.
• Provide guidance and support to the Assistant Brand Manager on key projects.

Skills

Brand marketing

Project management

Stakeholder management

Digital marketing

Data-driven decisions

Excel

PowerPoint

Collaboration

Tools

Excel

PowerPoint

Job description

Senior Brand Manager (12-Month Fixed-Term Contract)

About The Role

Essity is home to leading brands including TENA®, Bodyform®, Cushelle®, Velvet®, Plenty® and Tork®, helping to improve health and well-being for millions of people every day.

We're looking for a Senior Brand Manager to join our Consumer Goods team on a 12-month fixed-term contract. This role will lead the activation and growth of Plenty®, one of the UK's leading household towel brands, through the delivery of effective marketing campaigns, product initiatives and digital activities.

This is a hybrid role based in Didsbury, Manchester, with three days per week in the office and up to two days working from home.

What You Will Do

• Deliver brand plans and campaigns across ATL and BTL channels.
• Lead TV, digital, social and shopper marketing activities to drive brand growth.
• Partner with commercial, category, global marketing and agency teams to deliver brand objectives.
• Manage external agencies, including briefing, campaign development and performance evaluation.
• Support product launches, packaging updates and product range development.
• Drive brand presence across retailer websites, owned channels and social media platforms.
• Manage marketing budgets and monitor performance against KPIs.
• Analyse market and consumer data to identify growth opportunities.
• Support artwork development and approval processes.
• Provide guidance and support to the Assistant Brand Manager on key projects.

Who You Are

You will bring:

• Previous brand marketing experience, ideally within FMCG or a consumer goods environment.
• Strong project management and stakeholder management skills.
• Experience delivering integrated marketing campaigns across digital and traditional channels.
• Commercial awareness and a data-driven approach to decision-making.
• Excellent communication and presentation skills.
• Strong organisational skills with the ability to manage multiple priorities.
• Proficiency in Excel and PowerPoint.
• A collaborative, proactive and results-focused mindset.

What We Can Offer You

Our purpose, Breaking Barriers to Well-Being, provides meaning to everything we do. Join us to improve well-being for people and drive positive change for society and the environment. At Essity, you'll feel valued, empowered to grow, and challenged to achieve business results in a collaborative and open atmosphere.

Innovate for Good | Excel Together | Be You with Us

#Essity-UK #Hybrid