Senior Brand Manager

CSL; Maidenhead; On-site; GBP 70,000 - 110,000; Full time

Job summary

CSL Seqirus in the UK (Maidenhead area) is seeking an experienced Brand Manager to lead the development and execution of brand strategy for priority influenza products across the UK & Ireland. You will translate market and customer insights into differentiated positioning and actionable plans, ensuring alignment with governance and commercial goals.

This role collaborates with Sales, Medical, Market Access, Regulatory and Supply to drive omnichannel campaigns, launches and lifecycle initiatives.

Qualifications

• University degree or higher. Preferred: Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare or a related discipline.
• Typically 6+ years’ relevant commercial experience, including substantial marketing experience within pharmaceuticals, vaccines, biotech, medical devices or another highly regulated healthcare environment.
• Demonstrated experience leading brand strategy, brand planning, launch planning, campaign development, budget management, forecasting and demand management and cross-functional execution.
• Strong understanding of the UK healthcare environment and the UK ABPI Code of Practice.
• Proven ability to use market research, sales performance, customer insight and competitive intelligence to shape strategic recommendations and drive business decisions.
• Experience managing agencies, senior stakeholders, governance processes and complex project timelines.
• Strong communication, influencing and presentation skills, with the confidence to engage senior internal stakeholders and external partners.
• Experience in vaccines, flu, market access, forecasting, omnichannel strategy or working with global/regional teams would be advantageous.

Responsibilities

• Lead the development, refinement and implementation of brand strategy, annual brand plans and tactical plans for priority products within the UK & Ireland influenza portfolio.
• Translate customer, market, competitor and business insights into clear strategic choices, differentiated positioning, customer engagement priorities and measurable action plans.
• Own or co-own launch planning, lifecycle initiatives and key brand workstreams, ensuring alignment across cross-functional teams and delivery against agreed commercial objectives.
• Lead the development of clear brand messages, campaign narratives, promotional materials and customer-facing assets in line with local positioning, market dynamics and compliance requirements.
• Drive omnichannel customer engagement, including face-to-face, digital, CRM, email, webinars, congresses, meetings and other relevant channels.
• Partner closely with Sales, Medical, Market Access, Regulatory, Supply, Commercial Excellence and other functions to ensure aligned planning, governance, execution and performance optimisation.
• Manage agency partners and external suppliers to deliver high-quality outputs on time, within budget and in line with brand strategy.
• Own budgets for responsible brands, campaigns or programmes, including resource allocation, tracking, ROI consideration and ongoing optimisation.
• Monitor brand performance, customer response, market trends and competitor activity, using insights to recommend course corrections and growth opportunities.
• Lead or support customer meetings, advisory boards, conferences, exhibitions, internal launch events and other engagement activities as required.
• Challenge existing thinking, identify innovative opportunities and contribute to the broader marketing team’s capability, culture and ways of working.
• Ensure all activities are delivered in line with relevant pharmaceutical governance, promotional review processes and the UK ABPI Code of Practice.

Skills

Brand strategy

Cross-functional leadership

Budget management

Forecasting

Stakeholder management

Omnichannel marketing

Communication skills

Presentation skills

Education

Bachelor's degree in Business, Marketing, Life Sciences, Healthcare or related discipline

Job description

• Lead the development, refinement and implementation of brand strategy, annual brand plans and tactical plans for priority products within the UK & Ireland influenza portfolio.
• Translate customer, market, competitor and business insights into clear strategic choices, differentiated positioning, customer engagement priorities and measurable action plans.
• Own or co-own launch planning, lifecycle initiatives and key brand workstreams, ensuring alignment across cross-functional teams and delivery against agreed commercial objectives.
• Lead the development of clear brand messages, campaign narratives, promotional materials and customer-facing assets in line with local positioning, market dynamics and compliance requirements.
• Drive omnichannel customer engagement, including face-to-face, digital, CRM, email, webinars, congresses, meetings and other relevant channels.
• Partner closely with Sales, Medical, Market Access, Regulatory, Supply, Commercial Excellence and other functions to ensure aligned planning, governance, execution and performance optimisation.
• Manage agency partners and external suppliers to deliver high-quality outputs on time, within budget and in line with brand strategy.
• Own budgets for responsible brands, campaigns or programmes, including resource allocation, tracking, ROI consideration and ongoing optimisation.
• Monitor brand performance, customer response, market trends and competitor activity, using insights to recommend course corrections and growth opportunities.
• Lead or support customer meetings, advisory boards, conferences, exhibitions, internal launch events and other engagement activities as required.
• Challenge existing thinking, identify innovative opportunities and contribute to the broader marketing team’s capability, culture and ways of working.
• Ensure all activities are delivered in line with relevant pharmaceutical governance, promotional review processes and the UK ABPI Code of Practice.

Qualifications

• University degree or higher. Preferred: Bachelor’s degree in Business, Marketing, Life Sciences, Healthcare or a related discipline.
• Typically 6+ years’ relevant commercial experience, including substantial marketing experience within pharmaceuticals, vaccines, biotech, medical devices or another highly regulated healthcare environment.
• Demonstrated experience leading brand strategy, brand planning, launch planning, campaign development, budget management, forecasting and demand management and cross-functional execution.
• Strong understanding of the UK healthcare environment and the UK ABPI Code of Practice.
• Proven ability to use market research, sales performance, customer insight and competitive intelligence to shape strategic recommendations and drive business decisions.
• Experience managing agencies, senior stakeholders, governance processes and complex project timelines.
• Strong communication, influencing and presentation skills, with the confidence to engage senior internal stakeholders and external partners.
• Experience in vaccines, flu, market access, forecasting, omnichannel strategy or working with global/regional teams would be advantageous.

Different qualifications or responsibilities may apply based on local legal and/or educational requirements. Refer to local job documentation where applicable.

About CSL Seqirus

CSL Seqirus is part of CSL. As one of the largest influenza vaccine providers in the world, CSL Seqirus is a major contributor to the prevention of influenza globally and a transcontinental partner in pandemic preparedness. With state-of-the-art production facilities in the U.S., the U.K. and Australia, CSL Seqirus utilizes egg, cell and adjuvant technologies to offer a broad portfolio of differentiated influenza vaccines in more than 20 countries around the world.

For more information on CSL benefits visit How CSL Supports Your Well-being | CSL.

You Belong at CSL

At CSL, Inclusion and Belonging is at the core of our mission and who we are. It fuels our innovation day in and day out. By celebrating our differences and creating a culture of curiosity and empathy, we are able to better understand and connect with our patients and donors, foster strong relationships with our stakeholders, and sustain a diverse workforce that will move our company and industry into the future.

Equal Opportunity Employer

CSL is an Equal Opportunity Employer. If you are an individual with a disability and need a reasonable accommodation for any part of the application process, please visit https://www.csl.com/accessibility-statement.