Senior Brand Manager

Nestlé; Crawley; Hybrid; GBP 50,000 - 65,000; Full time

Job summary

A leading coffee brand is looking for a Senior Brand Manager in Crawley to oversee brand strategies and engage a high-performing team. The ideal candidate should have strong brand management experience and effective communication skills. This role involves driving growth initiatives, leading innovation, and fostering sustainability efforts, along with offering a competitive salary and comprehensive benefits.

Benefits

Car allowance

Generous pension scheme

12 flexible days plus 25 days holiday

Paid volunteering days

Qualifications

• Proven track record in creating engaging TTL campaigns.
• Experience in building impactful media plans.
• Ability to drive brand activation and deliver strong innovations.

Responsibilities

• Lead a team responsible for the marketing mix.
• Drive coffee machine growth and brand alignment.
• Oversee media strategy ensuring consumer-centric campaigns.
• Manage execution of the 18-month UK brand plan.
• Enhance eCommerce performance and drive digital engagement.
• Promote sustainability initiatives with the Podback team.
• Coach a high-performing team and foster a culture of growth.

Skills

Strong brand management experience

Impactful communication skills

Team leadership

Job description

Nestlé Coffee – NESCAFÉ Dolce Gusto | Senior Brand Manager | Gatwick (hybrid 2/3 times a week in the office)

Salary up to £65,000 depending on experience + car allowance + potential bonus + generous pension scheme + 12 flexible days on top of 25 day holiday entitlement + 2 paid volunteering days + other fantastic benefits.

Position Summary

We are recruiting for an experienced Senior Brand Manager to join our team. The ideal candidate will lead a team responsible for planning, executing, and optimising the marketing mix. You will work closely with cross‑functional teams to ensure alignment between brand strategy and execution, while also leading a team.

A day in the life of a Senior Brand Manager

• Know Your Consumer Deeply: Develop a profound understanding of the portioned coffee category, leveraging insights to inform strategy and enhance consumer engagement.
• Drive Coffee Machine Growth: Collaborate with the Machines team to accelerate growth initiatives and ensure brand alignment with machine innovation and commercial plans.
• Innovate Bigger, Better, Bolder: Lead the UK innovation pipeline, adapting global innovations for the UK market and executing them flawlessly.
• Create Engaging Brand Experiences: Oversee media strategy and execution, ensuring campaigns are consumer‑centric and deliver strong ROI.
• Plan and Execute Flawlessly: Own the execution of the 18‑month UK brand plan, developing growth initiatives and performance tracking.
• Elevate eCommerce Performance: Drive excellence across all eCommerce touchpoints, converting digital engagement into tangible business results.
• Champion Sustainability: Promote sustainability initiatives and collaborate with the Podback team to enhance consumer awareness of recycling solutions.
• Team Leadership & Capability Building: Lead and coach a high‑performing team, fostering a culture of growth, engagement, and excellence.

What Will Make You Successful

To be successful in this role you will be passionate, enthusiastic; resilient. You’ll demonstrate great initiative and enjoy working in a highly energetic and exciting environment. The role is suited to someone already operating as a Senior Brand Manager and looking for the opportunity to develop their leadership capability with an ability to build strong, collaborative working relationships with stakeholders across multiple functions. You will also have:

• Strong brand management experience with proven track record in creating engaging TTL campaigns, building impactful media plans, delivering strong innovations and driving brand activation.
• Strong track record of impactful and inspiring communication capabilities.
• Previous experience of team leadership.

What You Need To Know

What can we offer in return? Great benefits you’d expect from a business the size of Nestlé – in the shape of a competitive salary and benefits package, bonus scheme, flexible working scheme, 25 days holiday plus bank holidays plus flex leave, pension scheme and a real focus on personal development and growth.

The closing date for this role is 23rd November 2025.

We will be considering applicants as they apply, so please don’t delay in submitting your application. At Nestlé, our values are rooted in respect – for our employees, our customers and our consumers. That’s why championing diversity and inclusion is so important to us. We are committed to equal opportunity for all, and we may collect relevant data for monitoring purposes during our candidate registration process. Be yourself, everyone else is taken!