Senior Brand Manager

The Third Space; City of Westminster; On-site; GBP 50,000 - 70,000; Full time

Job summary

A luxury health club chain in the UK is seeking a Senior Brand Manager to lead member-facing marketing initiatives. You will oversee both paid and organic digital marketing efforts and manage a team specializing in social media. Ideal candidates will have extensive marketing experience and a proven track record in brand growth strategies.

Qualifications

• Extensive experience in Marketing across the full marketing mix, ideally in a fitness or luxury leisure environment.
• Proven experience in paid digital advertising on Meta, Google Search, and LinkedIn.
• Excellent understanding of demand and lead generation methodologies.

Responsibilities

• Define strategy and execution of paid and organic digital marketing to enhance brand image.
• Own traffic driving activity for web lead acquisition.
• Manage content for optimized SEO and improve resources for members.

Skills

Marketing experience

Paid digital advertising

Demand generation methodologies

Creative direction

Team management

Brand growth strategies

Job description

We're now looking for a Senior Brand Manager who will take the lead on our member-facing marketing initiatives. This role combines strategic oversight with hands‑on leadership of the Social Media Manager and in‑house Videographer., Working closely with the Head of Marketing , you will own Third Space's paid and organic digital marketing activity, and drive performance to enhance brand image and reach.,

Responsibilities

• Defining strategy and execution of Third Space paid and organic digital marketing activity to enhance brand image and awareness, addressing business needs and challenges.
• Owning traffic driving activity for web lead acquisition to support monthly sales targets.
• Managing the website content to ensure an optimized SEO strategy, improve educational resources & content for current and prospective members, and enhance Third Space ranking on Google and LLMs.
• Supporting Head of Club Marketing in conceptualization of large-scale brand marketing campaigns.
• Drive secondary revenue streams such as PT, Recovery Spa and Natural Fitness Foods via social media, paid digital and printed collateral. Defining strategy and ensuring execution.
• Support new club launches with production of necessary collateral to support both the property and sales team with the support of direct reports.
• Managing 2 direct reports – specialists in social media and content creation.

Qualifications

• Extensive relevant experience in Marketing across the full marketing mix (both on and offline, ATL and activation) preferably within a fitness or luxury leisure environment.
• Proven experience in paid digital advertising (Meta, Google Search & LinkedIn – Programmatic is a plus).
• Excellent understanding of demand/lead generation methodologies.
• Creative Direction experience, managing photo & video shoots to meet brand campaign briefs.
• Experience developing and nurturing direct reports.
• Proven track record of developing & delivering successful brand growth & lead gen strategies.

Third Space is a collection of luxury health clubs in London; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own. Our people are the creators that bring the space to life. We're a team of motivators, inventors, and coaches; always striving to grow and evolve. It's not just a job, it's a lifestyle. We inspire our members to fulfil their lives and they rely on us…and we wouldn't have it any other way. This is our space.