Senior Brand Manager

Third Space; City Of London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A luxury health club group in London seeks a Senior Brand Manager to lead digital marketing initiatives. You will define and execute marketing strategies, manage website content for SEO, and support new club launches. The ideal candidate has extensive marketing experience, particularly in fitness or luxury sectors, and is skilled in digital advertising and team management. This role offers an opportunity to influence brand growth in an exciting environment.

Qualifications

• Extensive experience in Marketing across the full marketing mix, preferably in fitness or luxury leisure.
• Proven experience in paid digital advertising (Meta, Google Search & LinkedIn).
• Excellent understanding of demand/lead generation methodologies.

Responsibilities

• Define strategy and execution of paid and organic digital marketing activity.
• Manage website content for optimized SEO and educational resources.
• Drive secondary revenue streams through social media and digital marketing efforts.
• Support new club launches with necessary collateral.

Skills

Marketing experience

Paid digital advertising

Creative direction

Lead generation knowledge

Team management

Job description

Description

Third Space is a collection of luxury health clubs in London; individual in style, bound by a common philosophy: to provide outstanding fitness spaces that members feel are their own. Our people are the creators that bring the space to life. We’re a team of motivators, inventors, and coaches; always striving to grow and evolve. It’s not just a job, it’s a lifestyle. We inspire our members to fulfil their lives and they rely on us…and we wouldn’t have it any other way. This is our space.

This year in marketing we have focused on elevating our digital offering by launching on TikTok and building a bigger digital presence. Alongside the opening of brand new clubs and doubling our estate in London, the evolution of Third Space is exciting, and you could be a part of it.

We’re now looking for a Senior Brand Manager who will take the lead on our member-facing marketing initiatives. This role combines strategic oversight with hands‑on leadership of the Social Media Manager and in‑house Videographer.

Working closely with the Head of Marketing , you will own Third Space’s paid and organic digital marketing activity, and drive performance to enhance brand image and reach.

Key responsibilities include:

• Defining strategy and execution of Third Space paid and organic digital marketing activity to enhance brand image and awareness, addressing business needs and challenges
• Owning traffic driving activity for web lead acquisition to support monthly sales targets.
• Managing the website content to ensure an optimized SEO strategy, improve educational resources & content for current and prospective members, and enhance Third Space ranking on Google and LLMs.
• Supporting Head of Club Marketing in conceptualization of large‑scale brand marketing campaigns.
• Drive secondary revenue streams such as PT, Recovery Spa and Natural Fitness Foods via social media, paid digital and printed collateral. Defining strategy and ensuring execution
• Support new club launches with production of necessary collateral to support both the property and sales team with the support of direct reports
• Managing 2 direct reports - specialists in social media and content creation

About you:

• Extensive relevant experience in Marketing across the full marketing mix (both on and offline, ATL and activation) preferably within a fitness or luxury leisure environment.
• Proven experience in paid digital advertising (Meta, Google Search & LinkedIn – Programmatic is a plus).
• Excellent understanding of demand/lead generation methodologies.
• Creative Direction experience, managing photo & video shoots to meet brand campaign briefs.
• Experience developing and nurturing direct reports.
• Proven track record of developing & delivering successful brand growth & lead gen strategies.