Senior Brand Manager

The Advocate Group; City Of London; Remote; GBP 60,000 - 80,000; Full time

Job summary

A leading recruitment agency is seeking a Senior Brand Manager to oversee the UK marketing for iconic wine brands. This role involves leading brand activities, managing campaigns, and working with global teams to strengthen market presence. The ideal candidate will have significant marketing experience and a passion for premium lifestyle brands. This position offers a competitive package and the opportunity for occasional travel to France.

Benefits

Competitive package

Bonus

Benefits

Qualifications

• Experienced marketer with a background in wine, drinks, or premium lifestyle brands.
• Strong understanding of UK market dynamics.
• Proactive and independent in a lean, entrepreneurial setup.

Responsibilities

• Lead all UK brand and marketing activity across the Famille Perrin portfolio.
• Develop and execute tailored UK brand plans.
• Manage campaigns and events creatively.
• Oversee marketing budgets and agency relationships.

Skills

Marketing experience

Creative thinking

Market analysis

Brand storytelling

Job description

Senior Brand Manager Famille Perrin (La Vieille Ferme, Miraval & Château de Beaucastel)

Competitive Package + bonus + benefits

Remote (UK-based) occasional travel to France

Do you want to shape the UK presence of one of the world’s most admired premium wine families?

Are you an independent, commercially minded marketer ready to build something from the ground up?

The Advocate Group is proud to be partnering with Famille Perrin the fifth-generation French wine group behind La Vieille Ferme, Miraval and Château de Beaucastel. With over a century of heritage and a portfolio recognised globally, the UK business is entering an exciting phase of growth, and this newly created role offers the chance to shape how these iconic brands are brought to life across the market.

The Role:

• Lead all UK brand and marketing activity across the full Famille Perrin portfolio.
• Develop and execute tailored UK brand plans, working closely with the French marketing team to align global vision with local activation.
• Manage campaigns, events, and activations from premium on-trade experiences to consumer and experiential campaigns.
• Oversee marketing budgets, agency relationships, and day-to-day delivery with a hands‑on, creative approach.
• Bring fresh ideas, drive consistency, and help build a more structured, long‑term marketing function for future growth.

About You:

• Experienced, confident marketer with a background in wine, drinks, or premium lifestyle brands.
• Creative and commercially astute, with a strong understanding of UK market dynamics.
• Independent and proactive thrives in a lean, entrepreneurial setup where you can make a real impact.
• Passionate about storytelling, craftsmanship, and building brands with authenticity and heritage.

If you re excited by the idea of creating something new and helping a globally respected family brand write its next UK chapter, we d love to hear from you.

Advocate Group is the sole and exclusive talent partner for Famille Perrin UK. All direct or third party applicants will be forwarded to Advocate Group for processing.

Find out more about our available opportunities or how we can help you further your career contact us today.

Please get in touch with Emma or click Apply Now to be considered for this vacancy.

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The Advocate Group is a leading recruitment partner, based in the UK, to the FMCG and consumer product sectors.

We are an equal opportunities employer and welcome applications from all suitably qualified persons regardless of their race, sex, disability, religion/belief, sexual orientation, or age. By applying for this role, you are agreeing to our Privacy Policy, which can be found on our website. Please note that The Advocate Group is acting as an employment agency in relation to this vacancy.