Senior Brand Manager

Michael Page; Bierton; On-site; GBP 46,000 - 55,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a Marketing Manager to implement customer marketing plans across multiple channels. The role involves leading product launches, managing budgets, and collaborating with teams to drive brand growth. The successful candidate will have a strong FMCG background and expertise in digital marketing tools. The role offers a salary of up to £55,000 plus benefits.

Qualifications

• Strong background in FMCG marketing and proven expertise.
• Experience in managing marketing campaigns and budgets.
• Proficiency in analysing market data and consumer behaviour.
• Knowledge of digital marketing platforms.
• Excellent communication and project management skills.

Responsibilities

• Develop and implement marketing plans to drive brand growth.
• Lead product launches and promotional campaigns.
• Analyse market trends to inform marketing decisions.
• Collaborate with sales and operations teams.
• Manage budgets for cost-effective campaign delivery.
• Oversee external agencies to maintain creative standards.
• Prepare performance reports and recommend improvements.
• Support digital marketing initiatives across platforms.

Skills

Experience in FMCG marketing

Budget management

Cross-functional team collaboration

Market data analysis

Digital marketing tools knowledge

Job description

Overview

In this role, you will be responsible for implementing UK customer marketing plans across multiple channels including Foodservice, Hospitality and Retail. You will be leading on product strategies and brand launches as well as managing the budget.

Description

• Developing and implementing marketing plans to drive brand growth and awareness.
• Leading product launches and promotional campaigns, ensuring alignment with brand objectives.
• Analysing market trends and consumer insights to inform marketing decisions.
• Collaborating with cross-functional teams, including sales and operations, to achieve business goals.
• Managing budgets and ensure cost-effective campaign delivery.
• Overseeing external agencies and vendors to maintain high standards of creative output.
• Preparing regular performance reports and recommend improvements.
• Supporting the development of digital marketing initiatives, including social media and online advertising.

Profile

• The successful candidate should have: strong background in within an FMCG Business with proven marketing expertise.
• Experience in managing campaigns, budgets, and cross-functional teams.
• Proficiency in analysing market data and consumer behaviour.
• Knowledge of digital marketing tools and platforms.
• Excellent communication and project management skills.

Job Offer

A salary of up to £55,000 + benefits is on offer for the successful candidate