Senior Behavioral Designer

WPP; City Of London; Hybrid; GBP 70,000 - 90,000; Full time

Job summary

A global creative transformation company is seeking a Senior Behavioral Designer to apply behavioral science principles to enhance employee engagement around their AI-enabled marketing platform. The role involves designing interventions, researching behavioral insights, and collaborating with cross-functional teams to foster new ways of working and improve employee experiences.

Benefits

Passionate, inspired people

Scale and opportunity

Challenging and stimulating work

Qualifications

• 5+ years of experience in behavioral science application.
• Experience in experimental design and statistical analysis.
• Strong foundation in behavioral economics or psychology.

Responsibilities

• Identify and analyze key employee behaviors for platform adoption.
• Design and implement targeted behavioral interventions.
• Measure and optimize the impact of interventions.

Skills

Behavioral science application

Experimental design

Statistical analysis

Analytical skills

Communication skills

Education

Relevant degree in behavioral economics, psychology, or related field

Job description

WPP is the creative transformation company. We use the power of creativity to build better futures for our people, planet, clients, and communities.

Working at WPP means being part of a global network of more than 100,000 talented people dedicated to doing extraordinary work for our clients. We operate in over 100 countries, with corporate headquarters in New York, London and Singapore.

WPP is a world leader in marketing services, with deep AI, data and technology capabilities, global presence and unrivalled creative talent. Our clients include many of the biggest companies and advertisers in the world, including approximately 300 of the Fortune Global 500.

Our people are the key to our success. We're committed to fostering a culture of creativity, belonging and continuous learning, attracting and developing the brightest talent, and providing exciting career opportunities that help our people grow.

Why we're hiring:

WPP Open Change and Enablement team is at the heart of empowering WPP's vast network of agencies and clients with cutting‑edge technology, streamlined processes, and collaborative platforms. We drive and foster the change that drives efficiency, differentiation, and connectivity across the globe, ensuring our people can work at their best and our agencies can deliver exceptional results for their clients. Our mission is to accelerate WPP's digital transformation and foster a culture of continuous improvement.

WPP's global transformation requires more than just technology; it demands a deep understanding of human behavior to ensure our 100,000 employees embrace new ways of working with our AI‑enabled marketing platform. As part of the Change and Enablement team, we are seeking a Senior Behavioral Designer to apply cutting‑edge behavioral science, designing interventions that ethically influence adoption, foster new mindsets, and drive sustained engagement across our diverse global workforce, particularly around AI ways of working and the Agentic E2E vision.

What you'll be doing:

As a Senior Behavioral Designer, you will be a hands‑on expert, applying principles of behavioral science to deeply understand, predict, and influence employee behavior related to the adoption and effective use of our new AI‑enabled marketing platform. You will identify critical behavioral insights and design impactful interventions that drive positive outcomes for our employees and the organization within the Change and Enablement mandate, with a specific focus on enhancing Client and Employee Experience. You will collaborate closely with researchers to leverage insights.

You Will:

Identify & Analyze Behavioral Drivers:

• Precisely identify key employee behaviors to target for platform adoption and new work methodologies, especially concerning AI ways of working and the Agentic E2E vision, analyzing underlying motivations, barriers, and triggers.
• Contribute to the development of compelling value propositions to inspire and drive platform engagement across all markets.

Design & Implement Behavioral Interventions:

• Design and implement targeted behavioral interventions, such as nudges, defaults, feedback loops, and social norms, directly within the platform experience and associated communication strategies, enhancing both Employee Experience and Client Experience.
• Collaborate with Service Designers to seamlessly integrate behavioral insights into employee journey maps and service blueprints, optimizing the overall platform experience.
• Work closely with Instructional Designers to apply behavioral principles that significantly improve engagement and retention in learning programs, ensuring platform fluency and upskilling, particularly for AI ways of working.

Measure & Optimize Impact:

• Collaborate closely with dedicated researchers to leverage insights from behavioral research, including experiments to rigorously measure the effectiveness of behavioral interventions on platform usage and the adoption of new ways of working.
• Analyze complex data and present clear, actionable findings and recommendations to cross‑functional teams, demonstrating the tangible impact of behavioral design.
• Contribute to the development of ethical guidelines for behavioral interventions within the organization, ensuring responsible and transparent practices.
• Support the monitoring of individual and team progress toward behavioral and capability improvements.

What you'll need:

• 5+ years of dedicated experience applying behavioral science in a practical setting, ideally within internal product adoption, change management, or learning contexts.
• Proven experience with experimental design and statistical analysis in a real‑world application.
• Strong foundational knowledge of behavioral economics, psychology, human‑computer interaction, or a related field.
• Ability to translate complex behavioral theories into actionable design solutions that address real‑world organizational challenges and drive measurable change, specifically in the context of AI ways of working, Agentic E2E vision, Employee Experience, and Client Team Experience.
• Strong analytical, problem‑solving, and communication skills, with a demonstrated ability to articulate complex behavioral insights clearly and persuasively.

Who you are:

You're open: We are inclusive and collaborative; we encourage the free exchange of ideas; we respect and celebrate diverse views. We are open‑minded: to new ideas, new partnerships, new ways of working.

You're optimistic: We believe in the power of creativity, technology and talent to create brighter futures for our people, our clients and our communities. We approach all that we do with conviction: to try the new and to seek the unexpected.

You're extraordinary: we are stronger together: through collaboration we achieve the amazing. We are creative leaders and pioneers of our industry; we provide extraordinary every day.

What we'll give you:

Passionate, inspired people – We aim to create a culture in which people can do extraordinary work.

Scale and opportunity – We offer the opportunity to create, influence and complete projects at a scale that is unparalleled in the industry.

Challenging and stimulating work – Unique work and the opportunity to join a group of creative problem solvers. Are you up for the challenge?

We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office around four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process.

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

Voluntary Equal Opportunities Questions (UK)

WPP is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

To help us hold ourselves accountable for progress and monitor our efforts, we invite you to answer the following questions. You are not required to answer these questions, they are entirely voluntary and will not be viewable as part of your application or candidate profile. If you choose to answer, please know that all data is stored separately and used in aggregate for reporting purposes.

Which age range do you belong to?

What is your gender identity?

With which of the following race/ethnicity groups do you identify?

Do you consider yourself to have a long‑term health condition, impairment or disability?

By checking this box, I consent to WPP collecting, storing, and processing my responses to the demographic data surveys above.

Interested in building your career at WPP? Get future opportunities sent straight to your email.