Senior B2B Marketing Manager - Hybrid & AI-Driven

TalentTech Recruitment Ltd; Coventry; Hybrid; GBP 50,000 - 61,000; Full time

Benefits offered by this job

Hybrid working

Pension scheme

Career progression

Bonus

Job summary

TalentTech Recruitment Ltd is partnering with a UK-based tech company to recruit a Senior Marketing Executive / Marketing Manager. The role is hands-on within a small team, driving digital revamp, content production and AI-powered marketing workflows to accelerate lead generation and growth.

Hybrid working near Coventry, up to £55k plus bonus and benefits. The successful candidate will contribute to marketing strategy, manage campaigns, optimise the web presence, and mentor/co-ordinate with the

Qualifications

• 5+ years in B2B marketing for technical products/services.
• Hands-on use of AI in marketing with concrete examples.
• Fluent copywriter with a portfolio.
• Expertise in copywriting, design or digital marketing.
• Proven ability to contribute to marketing strategy with measurable campaigns.
• Structured, data-driven approach to problems (degree ideal).
• Organised, self-sufficient with process discipline.
• Strong written and verbal communication; direct communicator.
• Team player with SME mindset.
• Right to work in the UK without sponsorship.

Responsibilities

• Produce web content, collateral, case studies, newsletters and release notes.
• Maintain product manuals and FAQs; ensure accuracy.
• Manage integrated direct marketing campaigns and measure leads.
• Develop and maintain websites and microsites; publish via WordPress; SEO/PPC.
• Build AI tools/workflows to multiply output.
• Monitor and report on campaigns, website and content performance.
• Support social media campaigns and web presence strategy.
• Contribute to product strategy and market analysis; plan positioning.
• Lead content projects and webinars; assist partner marketing.

Skills

B2B marketing

AI in marketing

Content production

Campaign management

Lead generation

Website maintenance

SEO

PPC

Marketing strategy

Social media

Tools

WordPress

HTML/CSS/JS

Job description

TalentTech Recruitment Ltd is partnering with a UK-based tech company to recruit a Senior Marketing Executive / Marketing Manager. The role is hands-on within a small team, driving digital revamp, content production and AI-powered marketing workflows to accelerate lead generation and growth.

Hybrid working near Coventry, up to £55k plus bonus and benefits. The successful candidate will contribute to marketing strategy, manage campaigns, optimise the web presence, and mentor/co-ordinate with the