Senior B2B Marketing Manager - Creative & Content

Isla; City Of London; Hybrid; GBP 50,000 - 63,000; Full time

Job summary

A leading marketing firm is seeking a Senior B2B Marketing Manager to drive creative production and strategy. This hybrid role combines design, video creation, and copywriting with sales enablement. The ideal candidate will possess over 6 years of B2B marketing experience and a strong creative background. Responsibilities include designing marketing assets, collaborating with teams, and shaping Isla's brand. Opportunities for leadership and impact abound.

Benefits

Equity options available

Flexible working times

25 days annual leave

Monthly wellbeing bonus

Learning day every month

Social impact through improved healthcare

Qualifications

• 6+ years of B2B marketing experience, ideally supporting sales teams and contributing to pipeline growth.
• Hands-on design and video creation skills: Portfolio/examples required.
• Self-starter with exceptional standards: Proactive, detail-obsessed.

Responsibilities

• Design and produce creative assets yourself, leading the design process.
• Partner with sales to create effective sales collateral.
• Own content strategy and ideation to improve branding.
• Experiment with new content formats and collect data-driven insights.

Skills

B2B marketing experience

Design skills

Video creation

Copywriting

Sales enablement

Creative production

Project management

Understanding buyer psychology

Education

Design training (degree or diploma)

Tools

Adobe Creative Suite

HubSpot

Figma

WordPress

Job description

🕙 Role details: This is a full time role for 40 contracted hours per week

💷 Salary: £50,000 - £63,000 per annum

🌍 Location: Hybrid, UK-based. Work abroad up to 90 days/year. Quarterly travel to London for company-wide & team sessions. #LI-Remote

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Senior B2B Marketing Manager – Creative & Content

We're looking for a rare breed: a commercially-minded creative who lives at the intersection of design and B2B marketing.

We're reimagining how clinicians manage patient care through digital pathways, and we need someone who can design a campaign asset in the morning and present a strategy to leadership in the afternoon.

This role is circa 70% hands-on creative production (design, video, animated graphics, copy) and 30% sales enablement and strategy. You'll own our visual identity, create assets that drive measurable business outcomes, and work directly with clinical teams and Isla's growth & product functions to sharpen messaging and shape how healthcare professionals understand the difference our platform makes.

You're our ideal candidate if you have design training or a strong creative background, but you've spent years in B2B marketing, working with sales teams, understanding buyer psychology, and delivering commercial results. You care about craft AND conversion.

This isn't about perfecting one narrow skill; it's about bringing versatility, energy, and zeal to building our marketing function from the ground up.

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About the role

Reporting to the Marketing Director, you'll be the creative engine behind Isla's brand while acting as a strategic partner to sales and growth. This is a high-autonomy, hands-on role in a small, tight-knit team where:

• One day, you're designing a pitch deck or editing a product video
• The next time you're workshopping messaging with the sales team or presenting content strategy to executives
• Every piece of creative you produce is tied to the pipeline, conversion, or brand positioning

You’ll concept, design, produce, and deliver the content yourself (with the use of AI tools where appropriate to speed up production), and you’ll thrive doing it.

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What you’ll do

1. Creative production

You’ll be designing and producing creative assets. *This isn't art directing someone else's work. You're the maker.

• Motion/Video: Shoot, edit, and produce product demos, customer stories, and social media content (e.g., carousels)
• Design: Create pitch decks, one-pagers, social graphics, web assets, and other creative materials
• Brand development: Evolve Isla's visual identity while maintaining consistency across all touchpoints
• Content formats: Experiment with new formats: motion graphics, infographics, interactive content (and latest tools)

2. Strategic copywriting & brand storytelling

• Extract insights from clinical teams and customers to shape messaging
• Write compelling copy across blogs, thought leadership, web pages, case studies, and email campaigns
• Craft narratives that position Isla as the leader in digital healthcare pathways
• Use AI tools strategically to accelerate ideation & production
• Help to manage Isla's digital presence across LinkedIn, Twitter, and other relevant channels

3. Sales enablement

• Partner closely with sales to understand prospect pain points & Isla’s USPs
• Create collateral that converts: case studies, battle cards, demo decks, ROI frameworks
• Test and validate messaging with real clients and NHS Trusts
• Translate complex clinical value into clear, compelling stories that close deals
• Support key sales moments, pitches, events, and proposals with standout creative assets

4. Strategy & leadership

• Lead content strategy and ideation: identify gaps in how we showcase Isla's product, solutions, and real-world clinical & patient impact; then create the assets to fill them
• Shape marketing priorities and contribute to Isla's growth strategy alongside the Marketing Director
• Pioneer new channels, tools, and processes: test, learn, optimise
• Stay ahead of B2B marketing, design, and content trends; bring fresh ideas that elevate how we communicate our value
• Grow into a leadership role as the team expands, with high-visibility projects and potential people management

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What we’re looking for

Must-haves

• Hands-on design and video creation skills: You can create professional-quality creative assets independently (basic motion videos, video editing, graphic design). *Portfolio/examples required for both copy and creative assets (mandatory)
• 6+ years of B2B marketing experience, ideally supporting sales teams and contributing to pipeline growth
• Creative + commercial balance: Your work is beautiful AND it drives business outcomes
• Content versatility: Able to write structured, insight-driven copy across formats
• Self-starter with exceptional standards: Proactive, detail-obsessed, and takes pride in exceeding expectations
• Comfortable with ambiguity: Thrive in fast-paced environments where you balance structure and agility
• Team player: Excel in small teams, support colleagues, and lead projects with professionalism

Big pluses

• Design training (degree, diploma, or equivalent formal training)
• Healthcare or NHS marketing experience
• Experience in both startup/agency and corporate environments
• Strong interest in art, design trends, and visual culture
• Experience with SEO strategy
• PR or media relations experience
• Tools we use: Figma, Canva, Adobe Creative Suite, Descript, Gamma, HubSpot, WordPress, AI tools (ChatGPT, Claude, Gemini)

Your mindset

• Thrive at pace: Energised by the fast-moving rhythm of a startup
• Go the extra mile: Flexible, adaptable, and proactive, you think beyond the job description
• Stay current: Follow B2B marketing and design trends, experiment with new tools, and bring fresh ideas
• Bring energy: Your enthusiasm is infectious; you create momentum through positivity and action
• Own outcomes: Commercially driven; you measure success by impact, not just output
• Hungry to learn: Constantly improving your craft while expanding your strategic thinking

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Why Isla?

This is more than a job. It's a chance to:

• Own your craft end-to-end: No endless feedback loops or agency dependencies, you concept, create, and ship
• Shape a marketing function: Build processes, pioneer channels, and define how we show up as a brand
• Make a real impact: Transform how healthcare professionals deliver patient care
• Grow fast: Take on strategic responsibilities and leadership opportunities as we scale.

If you want a role that’s intensely creative, strategically challenging, and deeply meaningful, this is it.

To apply: Please submit your CV and a portfolio or work samples showcasing your design and video work (mandatory)

🏡 Work from home or at our office in 131 Finsbury Pavement - Industrious 🏢

📈 Equity options available

🕜 Flexible working times

🌍 Work abroad for up to 90 days per year

🎉 Enhanced parental leave

🏖️ 25 days annual leave (on top of bank holidays) 🎂 Take your birthday & a Religious Holiday off 🎄

🍜 Treat your friends or family to a meal each quarter (up to £75)

🧘♀️ A monthly wellbeing bonus (£50) or private medical cover.

🎳 Quarterly team socials and a meal out

📚 A learning day every month

💗 Delivering social impact through improved patient healthcare

💡 Working at a well funded and rapidly growing start up, solving a global problem in a new way

🎇 A whole lot of fun on an exciting journey

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What is the hiring process for this role at Isla?

1️⃣ Initial Screening (15 mins) – A short introductory chat with our Associate Operations Manager to get to know you and share more about Isla.

2️⃣ Create & Present Task (4 days) – A take-home task where you can showcase your creativity and approach.

3️⃣ Presentation & Competency Interview (45 mins) – A one-to-one session with our Marketing Director to discuss your task and explore your experience in more depth.

4️⃣ Meet the Team (30 mins) – A chance to connect with the wider team and see what day-to-day life at Isla is like.

5️⃣ Final Interview (30 mins) – A conversation with our CEO to talk about impact, ambition, and how this role fits into Isla’s future.