Senior B2B CRM Executive

Just Eat Takeaway.com; City Of London; On-site; GBP 45,000 - 60,000; Full time

Job summary

A leading online delivery platform in the UK is seeking a Senior B2B CRM Executive. This role requires ownership of CRM channels, innovative multi-channel campaigns, and strong analytical skills to boost engagement among restaurant partners. The ideal candidate will excel in project management and possess expertise in CRM platforms like Salesforce Marketing Cloud. Join a supportive culture that values diversity and growth.

Qualifications

• Proven experience in a CRM role.
• Technical proficiency with Salesforce Marketing Cloud and other CRM & CMS systems.
• Excellent project management and communication skills.
• Ability to work with and translate multiple data sources into actionable strategy.

Responsibilities

• Lead development and execution of personalized CRM campaigns.
• Utilize SQL expertise to define and segment campaign audiences.
• Transform raw data into actionable insights for team reporting.
• Implement optimization strategies across CRM channels.

Skills

CRM experience

Project management

Data-driven decision making

Stakeholder influence

Adaptability

Tools

Salesforce Marketing Cloud

SQL

HTML

Ampscript

Job description

Ready for a challenge?

Then Just Eat Takeaway.com might be the place for you. We’re a leading global online delivery platform, and our vision is to empower everyday convenience.

Whether it’s a Friday-night feast, a post-gym poke bowl, or grabbing some groceries, our tech platform connects tens of millions of customers with hundreds of thousands of restaurant, grocery and convenience partners across the globe.

About this role

We're seeking an experienced and highly motivated Senior B2B CRM Executive to take ownership of our B2B CRM channels across the UK & Ireland. This role sits within the UK & Ireland Marketing team and is dedicated to retaining and growing our partner and courier supply by delivering ambitious CRM plans that are strategically aligned with wider B2B and Marketing objectives.

You will be responsible for leading the development and execution of complex, highly personalized campaigns designed to significantly boost engagement and retention among our valuable restaurant partners and couriers. This role goes beyond simply achieving metrics; it's about making a tangible impact on overall business growth and enhancing brand awareness within the B2B landscape.

To succeed in this role, you'll need proven technical experience with CRM platforms, the ability to thrive in a fast-paced environment, excellent project management skills to juggle multiple initiatives simultaneously, and a strong analytical mindset to continuously optimize CRM activities and drive performance.

These are some of the key components to the position:

• Ownership: You will take ownership of the CRM workload, calendar planning, and briefing process, ensuring a smooth and efficient flow from initial concept to final execution for campaigns.
• Multi-Channel Execution: Be the expert in deploying impactful, segmented CRM campaigns, spanning email, SMS, and WhatsApp using platforms like Salesforce Marketing Cloud, Braze, Firebase, Pendo, and any in-house systems.
• Leverage Data: Utilize your SQL and Salesforce Marketing Cloud expertise to define and segment campaign audiences accurately, ensuring the right message reaches the right courier or restaurant partner at the optimal time.
• Become the Insights Hub: Take the lead on weekly engagement reporting, transforming raw data into clear, actionable learnings and strategic insights that you will share with the wider team to continually shape and improve our CRM strategy.
• Collaborate: Work with a diverse and extensive network of stakeholders, ranging from operations, sales, marketing, to passionate, independent restaurant partners to the biggest high-street brands, as well as our critical courier base, to deliver targeted and relevant communications.
• Champion Continuous Optimization: Implement a rigorous framework for A/B testing, analysis, and optimization across all CRM channels, embedding a culture of continuous improvement to maximize performance and achieve business objectives.

What will you bring to the team?

• Proven experience in a CRM role
• Technical: Proficient with Salesforce Marketing Cloud and other CRM & CMS systems; setting up automations, journeys and multi-channel campaigns; use of HTML, Ampscript & SQL
• Data-Driven: You are comfortable working with and translating multiple data sources, KPIs, and metrics into actionable strategy and plans
• Organised: Excellent project management skills
• Communication & Influence: Excellent communication skills and a proven ability to influence stakeholders at all levels
• Adaptability: You thrive in an ever-changing environment and are highly organised
• Strategic Vision: You are a long-term thinker, capable of planning beyond the next six months
• Collaboration: A natural ability to build relationships and work effectively with cross-functional teams, agencies, and analysts

At JET, this is how we play

Our teams forge connections internally and work with some of the best-known brands on the planet, giving us truly international impact in a dynamic environment.

Being the best at what we do isn’t just about delivering on our strategy. It's a competition for something incredibly valuable – our customers' choice. Every time a customer decides where to order, they're picking a side.

At the heart of the JET Customer League are our values and behaviours. They guide every interaction, every decision, every innovation. These are the actions we need to perform consistently and brilliantly, to surpass the competition and earn our customers’ loyalty, again and again.

Fun, fast-paced and supportive, the JET culture is about movement, growth, helping one another to succeed and celebrating wins. By truly living our values and embodying our behaviours, we’re building a customer-first culture which enables us to stay one step ahead of the competition.

Inclusion, Diversity & Belonging

No matter who you are, what you look like, who you love, or where you are from, you can find your place at Just Eat Takeaway.com. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.

What else are we delivering?

Want to know more about our JETers, culture or company? Have a look at our career site where you can find people's stories, blogs, podcasts and more JET journeys.

Are you ready to join the team? Apply now!