Senior Associate - Marketing Science

dentsu; Manchester; Hybrid; GBP 28,000 - 40,000; Full time

Job summary

A leading marketing firm in Manchester is seeking a candidate to support the delivery of marketing effectiveness products and services. The role requires a strong understanding of data analysis and proficiency in tools such as Excel and Power Bi. Candidates should demonstrate the ability to learn independently and contribute to product development. This position offers flexible working arrangements.

Qualifications

• Basic understanding of marketing effectiveness services like MMM, Attribution, and Incrementality testing.
• Good understanding of media performance analysis.
• Ability to learn and upskill independently.

Responsibilities

• Support delivery of products and services for marketing effectiveness.
• Contribute to the development of the product roadmap.
• Create reports and dashboards to present client stories.

Skills

Understanding of marketing effectiveness services

Media data analysis

Self-learning

Statistical knowledge

Excel proficiency

Dashboarding technology understanding

Tools

R

Python

SQL

Power Bi

Job description

Job Description : Key Responsibilities

• Supporting the delivery of the full range of our products and services that help our clients to improve their marketing effectiveness through the usage of MMM, Attribution, incrementality testing and bespoke media analytics.
• Key part of the delivery teams taking ownership or your area of responsibility under the guidance of the client / project lead, ensuring high quality deliveries and effective internal communication with all stakeholders.
• Where relevant you might contribute to the development work required to achieve our product roadmap as identified by our technical directors
• Supporting the creation of reports, dashboards & PPTs to ensure we can present compelling stories to our clients.

Qualifications + Skills

• Basic understanding of the requirements, limitations & value of marketing effectiveness services such as MMM, Attribution and Incrementality testing.
• Good understanding on how media data can be used to analyse ad-hoc questions on media performance
• Ability to learn & upskill independently on top of our internal trainings with guidance from your line-manager
• Good understanding of statistical knowledge, data processing in cloud environments and media technologies (Google / META) and Excel
• Core understanding of at least one dashboarding technology (Power Bi preferred)
• Basic understanding of how marketing can contribute to business success and good understanding of marketing theory

Technical requirements

• Core proficiency in Excel / PPT
• Experience with R or Python & SQL (or similar technology)

Inclusion and Diversity

Our diverse and inclusive culture enables our employees to bring their best selves to work and be proud of doing so. For us, this is the foundation for great innovation which, in turn, generates better outcomes for our people, partners and communities. This is why we encourage applications from people with disabilities, and of all ages, nationalities, backgrounds and cultures.

We are happy to discuss flexible and agile approaches to working for all our roles – we can’t promise we will be able to offer you everything you want or need but we do promise to discuss it with you openly and honestly. If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with our recruitment teams.

About Dentsu

Dentsu is an integrated growth and transformation partner to the world’s leading organizations. Founded in 1901 in Tokyo, Japan, and now present in over 145 countries and regions, it has a proven track record of nurturing and developing innovations, combining the talents of its global network of leadership brands to develop impactful and integrated growth solutions for clients. Dentsu delivers end-to-end experience transformation (EX) by integrating its services across Media, CXM and Creative, while its business transformation (BX) mindset pushes the boundaries of transformation and sustainable growth for brands, people and society.

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