Senior Artform Marketing Manager

Arts Council England; Greater London; Hybrid; GBP 60,000 - 85,000; Full time

Job summary

The Barbican is seeking a Senior Artform Marketing Manager to lead the marketing strategy for its diverse arts programme in London. You will oversee audience growth, engagement, and revenue across Theatre & Dance, Classical & Contemporary Music, and learning initiatives, working with cross-department teams to deliver data-driven campaigns.

You will manage a small team, develop long-term plans, and oversee paid digital media, organic content, and partnerships with Spektrix, GA4, and Power BI to

Qualifications

• Significant experience in a senior marketing role within the arts or cultural sector.
• Proven expertise in developing long-term marketing strategies and high-profile campaigns.
• Strong leadership and people management skills with experience building teams.
• Experience marketing performing arts activity including music.

Responsibilities

• Develop and implement comprehensive marketing strategies to support brand and audience growth across our arts programme.
• Lead and develop the marketing team, ensuring alignment with organisational objectives.
• Oversee paid digital media and organic content campaigns and manage substantial budgets.
• Collaborate with internal partners and external stakeholders to maximise reach and impact.

Skills

Senior leadership

Budget management

Digital campaigns

Stakeholder management

Data-driven marketing

Cross-department collaboration

Audience growth

Tools

Spektrix

GA4

Power BI

Job description

Thu, 22 Oct 2026\">published - Thu, 22 Oct 2026

Job Summary

The Barbican is a multidisciplinary international arts centre in the City of London. Across its theatres, concert halls, cinemas, galleries, business venues, public and community spaces, the Barbican showcases the most exciting artists and performers from around the world.

Job Description

The marketing team brings the Barbican's iconic brand to life with engaging data driven campaigns that connect audiences with the Barbican.

We lead the brand and marketing strategy for our world-class arts and learning programme and we collaborate closely with our audience experience, communications, F&B, retail, business events and development teams. We are responsible for developing audiences, generating revenue, and building the Barbican's brand and reputation nationally and internationally.
We achieve this through a mix of audience insight, brand development, customer relationship management, digital innovation and bold, intelligent campaign activity.

Purpose of Post
Develop and implement comprehensive marketing strategies to support the Barbican's Brand and Audience strategies and the long-term growth of audiences for our arts programme.

To support the Barbican's artistic, community and commercial objectives by creating marketing campaigns for its ambitious and diverse artistic programme, across designated areas of programming which include Theatre & Dance, Classical & Contemporary Music as well as our creative learning and communities & neighbourhoods work.

Oversee and develop the performing arts marketing team, ensuring they are trained, motivated, and aligned with the organisation's strategic objectives.

Job Requirements

We are looking for someone who has:

• Significant experience in a senior marketing role within the arts or cultural sector.
• Proven experience developing and delivering long-term marketing strategies and high-profile campaigns.
• Strong leadership and people management skills, with experience managing and developing teams.
• Experience marketing a range of performing arts activity, including music.
• A track record of growing audiences and increasing engagement through targeted marketing activity.
• Experience managing substantial marketing budgets and resources.
• Strong stakeholder management skills, with the ability to build effective internal and external partnerships.
• Experience planning and delivering paid digital media and organic content campaigns.
• Excellent communication, project management and organisational skills.
• Familiarity with marketing and reporting platforms such as Spektrix, GA4 and Power BI.
• A collaborative approach and the ability to work effectively across departments and wit

• Job Title: Senior Artform Marketing Manager

Closing Date
Deadline for applications is 23:55 on 03 November 2026.