Senior Applied Scientist - Customer/Marketing

ASOS; City Of London; On-site; GBP 70,000 - 90,000; Full time

Job summary

A leading online fashion retailer in the UK is seeking a Senior Applied Scientist to join their Marketing Effectiveness team. The role requires expertise in causal inference and statistics to optimize marketing spend and improve the shopping experience for millions of customers. Candidates should be proficient in Python and at least one deep learning framework. The position offers a range of benefits including employee discounts and personal development opportunities.

Benefits

Employee discount

Personal development opportunities

Employee sample sales

LinkedIn learning access

25 days paid annual leave

Discretionary bonus scheme

Private medical care

Flexible benefits allowance

Qualifications

• Experienced Applied Scientist with hands-on experience in causal inference techniques.
• Some knowledge or experience in retail, marketing, or ecommerce industry.
• Comfortable in Python and familiar with deep learning frameworks.

Responsibilities

• Drive technical development of geo-experimentation product for digital spend modeling.
• Keep updated with state-of-the-art research and participate in reading groups.
• Develop and improve code and technology, creating new features.
• Mentor and coach junior team members.

Skills

Causal inference techniques

Geo-experimentation frameworks

Digital media measurement

Python

Deep learning frameworks (TensorFlow/Keras, PyTorch)

Job description

Overview

We’re ASOS, the online retailer for fashion lovers all around the world.

We exist to give our customers the confidence to be whoever they want to be, and that goes for our people too. At ASOS, you’re free to be your true self without judgement, and channel your creativity into a platform used by millions.

But how are we showing up? We’re proud members of Inclusive Companies, are Disability Confident Committed and have signed the Business in the Community Race at Work Charter and we placed 8th in the Inclusive Top 50 Companies Employer list.

Everyone needs some help showing up as their best self. Let our Talent team know if you need any adjustments throughout the process in whatever way works best for you.

Role Overview

We are looking for a Senior Applied Scientist, with expertise in causal inference and statistics, to join our cross-functional Marketing Effectiveness team. Our Marketing Effectiveness team plays a key role helping ASOS provide the best shopping experience to millions of customers, using techniques such as incrementality testing and media mix modelling to understand, measure and optimise marketing spend. The role offers broad exposure to ASOS, requiring close collaboration with retail, marketing and technology divisions.

Details:

• Driving the technical development and improvements of our geo-experimentation product used to model incremental uplift of ASOS’ digital spend, and our media mix modelling capability that supports long-term media planning.
• You will be keeping up to date with relevant state-of-the-art research, taking part in reading groups alongside other scientists, with the opportunity to publish novel prototypes for the business at top conferences.
• You will be continually developing and improving our code and technology, taking an active role in the conception of brand-new features for our millions of global customers.
• You will be mentoring and coaching junior members of the team, supporting their technical progress.

Qualifications

About You

• You are an experienced Applied Scientist with hands on experience of using causal inference techniques. Ideally with experience of developing geo-experimentation frameworks, and/or MMM models that have been used to measure the impact of digital media spend.
• Will have some knowledge or experience of working in retail, marketing, or the ecommerce industry. You thrive in working in a cross-functional platform, including scientists, engineers, and non-technical stakeholders.
• You are comfortable working in Python software stacks and familiar with at least one deep learning framework (such as TensorFlow/Keras and PyTorch) and enjoy going from ideas and prototypes into products and applications.

Benefits

BeneFITS

• Employee discount (hello ASOS discount!)
• ASOS Develops (personal development opportunities across the business)
• Employee sample sales
• Access to a huge range of LinkedIn learning materials
• 25 days paid annual leave + an extra celebration day for a special moment
• Discretionary bonus scheme
• Private medical care scheme
• Flexible benefits allowance - which you can choose to take as extra cash, or use towards other benefits