Senior Ad Monetisation Analyst

Tripledot Studios; Greater London; On-site; GBP 70,000 - 110,000; Full time

Benefits offered by this job

25 days paid holiday

Hybrid Working

20 days remote working

Daily Free Lunch

Regular company events and rewards

Employee Assistance Program

Family Forming Support

Life Assurance & Group Income Cover

Continuous Professional Development

Private Medical Cover & Health Cash 1

Dental Cover

Cycle to Work Scheme

Pension Plan

Job summary

Tripledot Studios, Lion Studios, is seeking an Ad Monetisation Analyst to own monetisation strategy across a portfolio of mobile games. You will design, test, and optimize ad waterfalls, manage partnerships, and push monetisation innovations to maximise revenue.

Strong collaboration with Product, UA, and engineering is essential. The role requires 3+ years in ad monetisation within gaming, experience with MAX mediation, and proficiency with data analytics tools like Looker.

Qualifications

• More than 3 years of experience in ad monetisation in gaming.
• Hands-on experience with MAX mediation platform.
• Ability to adapt quickly to new tools, dashboards, or analytical frameworks.
• Self-sufficient, autonomous, and able to juggle multiple projects in a fast-changing environment.
• Knowledge of Looker for analytics and reporting is a plus

Responsibilities

• Own ad monetisation strategy for a portfolio of games: build, optimize, and manage monetisation setups to maximize revenue across Lion Studios.
• Design and execute monetisation-related product decisions.
• Lead integration, testing, and rollout of new monetisation partners.
• Manage relationships with ad providers.
• Propose and drive new monetization initiatives, partnering with engineering to scope and build the solutions behind them
• Track eCPM, fill rate, ARPDAU, and report performance and insights to Product, UA, and leadership
• Serve as a primary point of contact for ad network — technical troubleshooting, escalations, and holding partners accountable to commitments
• Comfort designing and reading A/B tests with statistical rigor
• Collaborate with Product, QA, and User Acquisition teams to share insights, enhance workflows, and drive efficiency

Skills

Ad monetisation

Gaming industry

Analytical mindset

Tools

MAX mediation platform

Looker

Job description

Who are we?

Tripledot Studios is one of the largest independent mobile games companies in the world.

We are a multi-award-winning organisation, with a global 2,500+ strong team across 12 studios.

Our expanded portfolio includes some of the biggest titles in mobile gaming, collectively reaching top chart positions around the world and engaging over 25 million daily active users.

Tripledot’s guiding principle is that when people love what they do, what they do will be loved by others.

We’re building a company we’re proud of. One filled with driven, incredibly smart and detail-orientated people, who LOVE making games.

Our ambition is to be the most successful games company in the world, and we’re just getting started.

The role is working within our studio: Lion Studios

Lion Studios is a mobile games publisher that works with mobile developers to get their games discovered by players around the world. Headquartered in San Francisco, Lion Studios’ creative and strategy teams utilize their expertise to help game developers break through the noise and grow their businesses.

Since launching in 2018, Lion Studios has driven 90% of its games to the Top 10 in the App Store and Google Play and helped drive 16 games to #1 in the US App Store’s Top Free chart.

Role Overview

As our Ad Monetisation Analyst, you’ll take ownership of the ad monetisation strategy for a diverse portfolio of games, guiding them from their initial prototype phase all the way to a full launch. Your responsibilities will include building and optimizing ad waterfalls, managing all ad monetisation setups, and conducting A/B tests to continuously improve performance. You will be expected to consistently generate and test new ideas for monetisation innovations.

A key part of the role is to foster strong relationships with external partners to secure the best deals and ensure robust business relations. Internally, you will work closely with the product and growth teams to ensure a cohesive strategy and maximize ad revenue across the portfolio..

Key Responsibilities

• Own ad monetisation strategy for a portfolio of games: build, optimize, and manage monetisation setups to maximize revenue across Lion Studios.
• Design and execute monetisation-related product decisions.
• Lead integration, testing, and rollout of new monetisation partners.
• Manage relationships with ad providers.
• Propose and drive new monetization initiatives, partnering with engineering to scope and build the solutions behind them
• Track eCPM, fill rate, ARPDAU, and other core KPIs, and report performance and insights to Product, UA, and leadership
• Serve as a primary point of contact for ad network — technical troubleshooting, escalations, and holding partners accountable to commitments
• Comfort designing and reading A/B tests with statistical rigor
• Collaborate with Product, QA, and User Acquisition teams to share insights, enhance workflows, and drive efficiency

Required Skills, Knowledge and Expertise

• More than 3 years of experience in ad monetisation in gaming.
• Hands-on experience with MAX mediation platform.
• Ability to adapt quickly to new tools, dashboards, or analytical frameworks.
• Self-sufficient, autonomous, and able to juggle multiple projects in a fast-changing environment.
• Knowledge of Looker for analytics and reporting is a plus

Working at Tripledot

• 25 days paid holiday in addition to bank holidays to relax and refresh throughout the year
• Hybrid Working
• 20 days remote working: Work from anywhere in the world, or use the time to cover mandatory office days to WFH, 20 days of the year.
• Daily Free Lunch: when in the office you get £12 every day to order from JustEat.
• Regular company events and rewards: quarterly on-site and off-site events that celebrate cultural events, our achievements and our team spirit.
• Employee Assistance Program: Anytime you need it, tap into confidential, caring support with our Employee Assistance Program, always here to lend an ear and a helping hand.
• Family Forming Support: Receive vital support on your family forming/ fertility journey with our support program [subject to policy]
• Life Assurance & Group Income Cover: Financial protection for you and your loved ones.
• Continuous Professional Development: Propel your career with continuous opportunities for professional development.
• Private Medical Cover & Health Cash Plan: Opt-in (P11d benefit) comprehensive private medical cover with Bupa and cash plan with Medicash.
• Dental Cover: Opt-in (P11d benefit).
• Cycle to Work Scheme: Salary sacrifice bike purchase scheme.
• Pension Plan: Qualifying earnings or opt-in 4% contributory match schemes offered.