Senior Activation Brand Manager UKI

Kellogg; Manchester; Hybrid; GBP 125,000 - 150,000; Full time

Job summary

A leading global snacks company in Manchester is seeking a Senior Brand Activation Manager for a 12-month secondment. This hybrid role involves creating consumer-facing campaigns and managing a team while overseeing significant brand partnerships. Candidates should possess a strong strategic mindset and an active interest in food or parenting. This position offers the opportunity to influence the future of brand activations within a dynamic environment.

Qualifications

• Holistic understanding of business and brands.
• Proven ability to turn ideas into action.
• Experience as an inspiring team leader.

Responsibilities

• Collaborate across key functions to implement activation plans.
• Design and develop engaging BTL campaigns with agencies.
• Manage a sizeable brand building budget with ROI measurement.
• Mentor a team of activation managers.

Skills

Strategic mindset

Relationship building

Team leadership

Data-driven evaluation

Job description

Overview

At Kellanova, we’re passionate about creating better days and a place at the table for everyone through our trusted food brands. Following a successful internal promotion, we are looking for a Senior Brand Activation Manager for a 12-month secondment, leading our cereal partnership UK activation plans and Build Family Passion category growth pillar.

The Senior Brand Activation Manager role is based in our Media City office with a hybrid working model. You’ll be at the forefront of building exciting consumer-facing campaigns and in-store activations, as well as influencing our future masterplan, including innovation & communication.

Responsibilities

• Collaborate across key functions; Category & brand teams, Sales and RGM to build & implement engaging activation plans that support our Kelloggs family cereal brands strategy in the UK.
• Partner with our agencies, Brand, media team, retail media owners & accounts to design and develop engaging & disruptive BTL campaigns – across multiple brand touchpoints within the take home and away from home channels that can be measured across key KPIs.
• Elevate our strategic brand partnerships: Oversee the strategic role and operational management of our UK Partners (Merlin & EFL), leveraging contractual rights to build engaging TTL campaigns that drive Paid, Earned, Shared & Owned content, delivering value for Consumers, Customers & Kelloggs.
• Evaluate campaigns and activities using a data-driven approach – translating insights into corrective actions or future actionable recommendations.
• Lead and Inspire: Manage and mentor a team of two activation managers, fostering a culture of curiosity, ownership, and growth. You’ll be a role model for our “Make it Happen” mindset.
• Manage a sizeable brand building budget, including monthly tracking, budget reviews and ROI measurement to drive continuous improvement.

What’s Next

After you apply, your application will be reviewed by a real recruiter, so it may take us a few weeks to get back with you by email or phone. Visit our How We Hire page to get insights into our hiring process and more about what we offer.

Need assistance throughout the application or hiring process? Email [e-mail].

Qualifications

• Holistic understanding of our business, brands and our customers
• Strong strategic mindset and proven ability to turn ideas into action
• Tenacious and driven to build relationships with relevant stakeholders
• Experience as an inspiring team leader
• An active interest or experience in sports, food or parenting

Get to Know Us

Get to know us: At Kellanova, we are driven by our vision to be the world’s best-performing snacks-led powerhouse, unleashing the full potential of our differentiated brands and our passionate people. Our portfolio includes Pringles, Cheez-It, Pop-Tarts, MorningStar Farms, Special K, Krave, Zucaritas, Tresor, Crunchy Nut, among others. Our culture celebrates boldness and empowers our people to challenge the status quo, achieve results, and win together.

Our focus on Equity, Diversity, and Inclusion (ED&I) enables us to build a culture of belonging where all employees have a place at the table and are inspired to share their passion, talents, and ideas to work.

Mars has agreed to acquire Kellanova in a combination that will shape the future of snacking. The transaction is anticipated to close within the first half of 2025 (subject to Kellanova shareowner approval and other customary closing conditions, including regulatory approvals). The companies remain separate until closing.

You can learn more at the futureofsnacking.com, and our hiring teams will be happy to discuss further questions if your application advances in the hiring process.

Let’s shape the future of snacking.

Kellanova is an Equal Opportunity Employer that strives to provide an inclusive work environment, a seat for everyone at the table, and embraces the diverse talent of its people. All qualified applicants will receive consideration for employment without regard to race, color, ethnicity, disability, religion, national origin, gender, gender identity, gender expression, marital status, sexual orientation, age, protected veteran status, or any other characteristic protected by law. For more information regarding our efforts to advance Equity, Diversity & Inclusion, please visit our website here.