Senior Account Manager (B2B & Tech Marketing)

Michael Page (UK); City Of London; Hybrid; GBP 80,000 - 100,000; Full time

Job summary

A leading marketing and communications agency in London seeks an experienced Senior Account Manager (B2B) to lead integrated client programmes and manage performance marketing activities. You will work closely with senior clients, utilizing your skills in B2B demand generation and account growth. The ideal candidate will have a proven track record and strong integrated mindset. This role offers competitive salary, comprehensive benefits, and potential for career growth.

Benefits

Competitive salary

Comprehensive benefits package

Opportunity for career growth

Supportive work environment

Qualifications

• Proven track record building senior client relationships and growing accounts.
• Deep understanding of the B2B funnel, demand and lead generation.
• Hands-on experience with performance marketing and interpreting metrics.

Responsibilities

• Lead integrated B2B programmes across brand, content, and performance.
• Shape briefs for creative and content teams; ensure project delivery.
• Plan and manage performance marketing activity with clear KPIs.

Skills

Building senior client relationships

B2B demand generation

Performance marketing experience

Customer journey mapping

Job description

About Our Client

A multi award winning, top brand, marketing and communications agency with studios in London and Leeds. They partner with B2B businesses to build brands, and deliver measurable growth through integrated creativity and performance.

Job Description

• Lead integrated B2B programmes across brand, content, digital, performance, and ABM.
• Map customer journeys and content strategies across the full B2B funnel (awareness, demand, lead gen, nurture, pipeline, revenue).
• Shape briefs and run briefing sessions for creative, strategy, and content teams; ensure outputs are on-brief, on-time, and on-budget.
• Plan and manage performance marketing activity; define KPIs, track and optimise for outcomes.
• Work with our paid media partner agency-briefing, QAing plans, monitoring performance, and ensuring media and creative work together.
• Build commercial proposals, price confidently, scope Statements of Work, and manage budgets, margin, and forecast accuracy.
• Report on results with clear narratives, insights, and next steps; present confidently to senior stakeholders.
• Develop account plans and identify upsell/cross-sell opportunities to drive account growth and client value.
• Create and curate content for social (e.g. LinkedIn) to support client and agency presence; contribute to case studies and thought leadership.
• Use AI tools to accelerate research/insights, content drafting, QA, data analysis, and workflow efficiency—while maintaining quality standards.
• Support new business with credentials, proposals, and pitches as needed.
• Mentor Account Executives/Managers and help uplift delivery standards across the team.

The Successful Applicant

The successful candidate will have worked to Senior Account Manager level within a client services team of a marketing, integrated or communications agency. You'll have a portfolio of successful projects that you have delivered for B2B clients, ideally tech based clients.

Naturally this means;

• Proven track record building senior client relationships and growing accounts
• Deep understanding of the B2B funnel, demand and lead generation, and revenue impact
• Hands-on experience with performance marketing and interpreting metrics
• Experience working with paid media partners (briefing, QA, optimisation, reporting)
• Strong integrated mindset: able to connect brand, creative, content, PR, media, digital, and marketing automation
• Confidence briefing creative teams and writers
• Customer journey and content mapping expertise across channels and stages

What\'s on Offer

• Competitive salary
• Comprehensive benefits package
• Opportunity to work with a respected organisation in the media and agency sector.
• A collaborative and supportive work environment.
• Potential for career growth and professional development.

2 days per week in the London office.

This is an excellent opportunity for a skilled Senior Account Manager (B2B) to make a meaningful impact. If you are passionate about the media and agency industry, we encourage you to apply today.