Senior Account Manager

Publicis Groupe UK; City Of London; Hybrid; GBP 45,000 - 60,000; Full time

Job summary

A leading marketing agency in London is seeking a Media Performance professional to manage client relationships and deliver integrated campaigns. Candidates should have experience in digital planning and familiarity with B2B media. The role offers a great opportunity to grow in a hybrid working environment and benefits such as additional leave and support services.

Benefits

Pension

Life Assurance

Private Medical

Income Protection Plans

Reflection Days

Work Your World opportunity

Hybrid working

Qualifications

• Experience in either Paid Search, SEO, Paid Social, and/or Programmatic.
• B2B experience with an understanding of the B2B media ecosystem is a plus.
• Ability to meet deadlines in a fast-paced environment.

Responsibilities

• Supporting campaign strategies with insights and analysis.
• Manage the campaign briefing process for timely delivery.
• Analyze cross-channel media performance to optimize spending.

Skills

Understanding the digital planning process

Experience in Paid Search, SEO, Paid Social

Strong organisational skills

Great interpersonal and communication skills

Numerical and analytical skills

Tools

Google Analytics

GWI Work

Job description

BRAND: Publicis Pro
Job Function: Media Performance
Location: London, United Kingdom
Experience Level: Intermediate
Workplace Type: Hybrid

Company description

Publicis Pro is an integrated B2B marketing agency that exists to find the extraordinary in every business and tell the world about it. Our approach brings together strategy, creative, influence and commerce to move markets, create remarkable brands, shape decisions, and connect the sales journey.

Extraordinary work can only be done by extraordinary people - so we\'re committed to building an agency environment where remarkable talent can flourish and grow.

The results of our efforts? We\'ve got multiple \"Best Place to Work\" awards under our belt, plus one of the best benefits packages in the industry. Publicis Pro is a singular agency environment that combines deep care for our work with deep care for our people - and we\'re always on the lookout for extraordinary new talent.

Our Commitment
Diversity and inclusion is a core part of who we are at Publicis Pro. We\'re committed to building an inclusive culture that encourages, celebrates and supports our wonderfully diverse employee group - whatever their age, gender identity, race, sexual orientation, physical or mental ability or ethnicity. Diversity and inclusion doesn\'t just fuel our creativity and innovation, it brings us closer to our people and audiences. We will continue to strive to create a culture and envi

Overview

The Media Planning team is responsible for planning and overseeing the execution of campaign activations across Display, Paid Search & Social across a variety of clients. These are core channels, but the team also operates across TV, partnerships, influencer strategy and creative.

Within this role, you\'ll be working with the Planning Director to deliver integrated campaigns. You\'ll manage client relationships, working collaboratively to deliver best in class B2B media solutions. No two days are the same within the Media Team and it\'s great for people who enjoy working within a team and developing strong relationships.

This is a great opportunity to learn and develop through leadership across teams, exposure to end-to-end planning and organised training within the digital media space.

Responsibilities

• Supporting the implementation campaign strategies, providing relevant insights and analysis from agency and client tools (e.g., Google Analytics, GWI Work, Bombora etc.) to help establish digital marketing opportunities for our clients to drive revenue & incremental growth.
• Manage the campaign briefing process and to ensure accurate and timely delivery of work.
• Analysis of cross-channel media performance, using website analytics & data from the channel platforms to establish the contribution each channel is delivering to find the optimal balance of media spend to exceed clients campaign targets.
• Keeping up to date with digital trends both in media and our clients\' verticals to ensure we are always using the latest insights and best in class digital practices in our strategies.
• Working with media owners across Social, Display, Search, etc. to identify new platforms, publishers and products that can help support client campaign objectives
• Strong understanding of key platform capabilities (e.g., Google, Programmatic, LinkedIn & Meta), and an ability to talk independently about opportunities in client meetings and with our team.
• Demonstrate an understanding of the media and technology developments that influence performance planning and client\'s business.
• Proactively identify best-in-class and innovative media delivery partners (owners, tech, data) to support in delivering exceptional strategy/execution

Qualifications

• Understanding the digital planning process and keen interest desk research.
• Experience in either Paid Search, SEO, Paid Social and/or Programmatic
• B2B experience and clear understanding of the B2B media ecosystem/planning nuances a plus
• Strong understanding of key reporting metrics across channels and how these ladder up to support client business objectives
• Strong organisational skills and attention to detail
• The ability to meet deadlines in a fast-paced environment; work under pressure and effectively priorities workload
• Great interpersonal and communication skills
• Dedicated, hardworking and organised
• Numerical, analytical with an eye for detail
• Strategic and creative in their approach
• Keen to learn
• Passionate about the new media marketplace and technology
• Ability to work independently, and as part of a wider team
• Promotes good work both internally and externally

Additional information

Publicis Pro has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

• WORK YOUR WORLD opportunity to work anywhere in the world, where there is a Publicis office, for up to 6 weeks a year.
• REFLECTION DAYS - Two additional days of paid leave to step away from your usual day-to-day work and create time to focus on your well-being and self-care.
• HELP@HAND BENEFITS 24/7 helpline to support you on a personal and professional level. Access to remote GPs, mental health support and CBT. Wellbeing content and lifestyle coaching.
• FAMILY FRIENDLY POLICIES We provide 26 weeks of full pay for the following family milestones: Maternity. Adoption, Surrogacy and Shared Parental Leave.
• HYBRID WORKING, BANK HOLIDAY SWAP & BIRTHDAY DAY OFF You are entitled to an additional day off for your birthday.
• AGENCY DISCOUNTS, onsite gym, and discount in our Publicis-Owned Pub - "The Pregnant Man"

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG\'s (Employee Action Groups).

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