Senior Account Director- Marketing Agency

Armstrong Lloyd; City Of London; Remote; GBP 125,000 - 150,000; Full time

Job summary

A leading B2B marketing agency is seeking a strategic Senior Account Director to lead inbound pitches and shape client marketing strategies. You'll build and grow relationships, providing strategic direction while focusing on high-value programmes. The ideal candidate will have B2B agency experience, strong commercial acumen, and a passion for strategic partnerships. This role offers a salary from £60,000+ with a bonus structure and remote-first, flexible working conditions.

Benefits

Up to 10% quarterly bonus

Remote-first, flexible working

Collaborative culture

Qualifications

• Experience in a B2B agency, ideally in an integrated marketing environment.
• Strong commercial understanding and confidence advising clients at senior/C-suite level.
• Proven experience growing accounts through insight, creativity and value delivery.

Responsibilities

• Leading the pitch process for all new inbound opportunities.
• Building and growing strategic relationships across multiple client stakeholders.
• Providing clear strategic direction to the delivery team.

Skills

B2B agency experience

Commercial understanding

Strategic thinking

Relationship management

Job description

An independent, modern and agile B2B marketing agency is looking for a strategic, relationship‑led Senior Account Director / Head of Client Services who loves the pitch process and thrives on shaping marketing strategy for clients. This role is perfect for someone who gets energised by inbound opportunities, enjoys thinking creatively about how we win this, and takes pride in being a trusted partner to clients.

There is no execution, no cold hunting, and no volume churn this is a consultancy‑led position focused on strategy, partnership, and growing value within existing relationships.

Location:

Remote‑friendly (South/London region preferred). Occasional travel to client sites and internal meetings.

THE SENIOR ACCOUNT DIRECTOR / HEAD OF CLIENT SERVICES ROLE RESPONSIBILITIES WILL INCLUDE:

• Leading the pitch process for all new inbound opportunities shaping the story, approach, and strategy to win work.
• Building and growing strategic relationships across multiple client stakeholders.
• Acting as a senior consultant guiding clients through integrated marketing strategy across digital, content, comms, brand, campaigns and more.
• Identifying upsell and cross‑sell opportunities by understanding client challenges and recommending high‑value programmes.
• Providing clear strategic direction to the delivery team, who handle all execution.
• Working closely with the senior leadership team on commercial planning, pipeline development, and quarterly objectives.
• Translating insights, challenges and ambitions into actionable strategic recommendations.
• Ensuring all client programmes drive measurable business outcomes, not just marketing outputs.

THE IDEAL SENIOR ACCOUNT DIRECTOR / HEAD OF CLIENT SERVICES WILL HAVE:

• Experience in a B2B agency, ideally in an integrated marketing environment (essential).
• A genuine passion for the pitch process, proposals, and shaping how an agency wins work.
• Strong commercial understanding and confidence advising clients at senior/C‑suite level.
• A relationship‑first approach comfortable partnering deeply with clients, not pushing for transactions.
• Strategic thinking across the full marketing mix and the ability to connect strategy to commercial outcomes.
• Proven experience growing accounts through insight, creativity and value delivery not cold sales.
• Ability to brief, lead and influence internal teams with clarity and purpose.

WHY JOIN THIS BUSINESS AS THEIR SENIOR ACCOUNT DIRECTOR / HEAD OF CLIENT SERVICES?

• Work in a modern, agile agency that partners deeply with clients across the full marketing mix.
• Enjoy a steady flow of inbound opportunities no cold hunting involved.
• Become a key strategic partner shaping client success and agency growth.
• Build long‑term, meaningful client relationships rather than volume‑based project delivery.
• Salary from £60,000+ (DOE) plus up to 10% quarterly bonus.
• Bonus is based on but for me revenue projects directly linked to your strategic influence.
• Remote‑first, flexible working with autonomy and trust.
• Collaborative, low‑ego culture with a focus on high‑quality thinking and partnership.