Senior ABM & Commercial Marketing Manager

Boston Consulting Group; Greater London; On-site; GBP 60,000 - 80,000; Full time

Job summary

A leading consultancy firm in the UK seeks an Account & Commercial Marketing Manager to scale its Account Based Marketing program. This role involves designing high-impact campaigns, collaborating with account teams, and analyzing program performance. Candidates should have a Bachelor's degree in marketing or communications along with 5–7 years of B2B marketing experience, particularly with ABM. Strong communication skills and familiarity with marketing technologies are essential.

Qualifications

• 5–7 years of experience in B2B marketing managing ABM programs.
• Proven track record designing and launching ABM campaigns.
• Exceptional writing and content development skills.

Responsibilities

• Identify and prioritize key accounts across ABM tiers.
• Track and articulate program performance and ROI.
• Lead Campaign Development and Execution tailored to clients.

Skills

Strategic thinking

Problem-solving

Storytelling skills

Confident communication

Data orientation

Education

Bachelor’s degree in marketing or communications

Tools

Marketo

Demandbase

Salesforce

LinkedIn Sales Navigator

Tableau

Job description

A leading consultancy firm in the UK seeks an Account & Commercial Marketing Manager to scale its Account Based Marketing program. This role involves designing high-impact campaigns, collaborating with account teams, and analyzing program performance. Candidates should have a Bachelor's degree in marketing or communications along with 5–7 years of B2B marketing experience, particularly with ABM. Strong communication skills and familiarity with marketing technologies are essential.