SEM Manager

Strategy Plus; Birmingham; Hybrid; GBP 40,000 - 45,000; Full time

Benefits offered by this job

Company events

Flexitime

Hybrid Working

Job summary

Strategy Plus in Birmingham is seeking a data-driven SEM professional to plan, implement and manage 30+ projects, spanning organic SEO and paid search. You will collaborate with developers, designers and content creators to drive growth and positive ROI.

The role requires five years of hands-on SEO and PPC experience, deep knowledge of Google tools, and the ability to translate complex SEO problems into business decisions. Hybrid working and a £40k–£45k salary are offered.

Qualifications

• Minimum of 5-year hands-on SEO and PPC experience.
• Knowledge of Google Ad platform updates and search algorithms.
• Strong technical SEO skills across on-page and off-page optimization.
• Proficiency with Google Analytics, Tag Manager, Search Console and Merchant Center.
• Experience with SEO and PPC on B2B and eCommerce sites.

Responsibilities

• Plan, develop and implement SEM strategy driving growth and ROI.
• Develop and optimise Google search and shopping campaigns.
• Manage On-Page and Off-Page SEO to meet group KPI's.
• Leverage analytics to continuously optimise campaigns.
• Ensure GA4, Search Console and Merchant Center are used correctly.
• Audit and manage link-building campaigns.
• Collaborate with developers, designers and content creators.
• Maintain strong client relationships.

Skills

SEO

PPC

Tech SEO

Google Ads

Analytical thinking

Ownership

Strategic mindset

Tools

Google Analytics

Tag Manager

Search Console

Merchant Center

SEMRUSH

WordPress

Magento

Shopify

Job description

We can offer you the opportunity to flourish.

Strategy Plus is hunting for a Search Engine Marketing guru who’s passionate about achieving a positive ROI for clients, whether it be ORGANIC or PAID.

You would be expected to be on top of Google’s ever-changing landscape and stay ahead of the curve.

You will be responsible for planning, implementing, and managing 30+ small projects.

You will be working alongside our team of developers, designers and content creators to achieve success.

To succeed, you must be willing to create a strategy and get stuck in implementing Google Ad campaigns, on-site optimisation and link building.

The Role

• Plan, develop and implement our SEM strategy that drives growth and a positive ROI
• Develop and optimise Google search and shopping campaigns
• Develop and manage On-Page and Off-Page SEO to reach group KPI’s and targets.
• Leverage customer insights and analytics to optimise campaigns continually
• Ensure Google Analytics (GA4), Search Console and Merchant Centre are utilised correctly
• Track and analyse technical factors affecting search visibility, crawling and index coverage, providing insight and recommendations for improvement.
• Audit and manage link-building campaigns
• Work well with your various team members, both technical and creative
• Manage a happy relationship with clients

Qualifications

• Minimum of 5-year hands-on SEO and PPC experience
• Excellent knowledge of Search Engine algorithms and Google Ad platform updates.
• Strong Tech SEO skills and experience with all facets of SEO optimisation
• Hands-on experience with the Google suite of solutions (Google Analytics, Tag Manager, Search Console, Merchant Centre) as well as web analytics tools such as SEMRUSH
• Strong sense of ownership – you make sure tasks get done

Skills and Experience

• Strategic mindset and ability to translate (complex) SEO problems to business owners
• You feel comfortable working with multiple projects and people simultaneously, not losing track of business priorities.
• Prioritise activities
• Must work well, both collaboratively and independently.
• Must thrive in a fast-paced environment
• Experience with both B2B and eCommerce websites
• Worked with WordPress, Magento and Shopify previously.
• Google Ad certified

Personal Development

Although the agency is small, we believe in strong development plans for everyone within the team. We will agree on a 5+ year development plan, including KPIs, certifications, title and the correlating reward package.

The Agency

We are a small team of talented, experienced and good-hearted people.

We focus on growing each other and our 80+ small business clients through holistic digital strategies.

Since we started in 1997 we have become Hubspot and Google Certified Partners to ensure we stay at the forefront of our industry.

We’re looking for someone who loves a challenge and making the most of their time.

Package

Job Type: Full-time

Salary: £40k-£45k per year

• Company events
• Flexitime
• Hybrid Working

Schedule:

Monday to Friday

Supplemental pay types:

Yearly bonus

Location: Birmingham, B1 3EN: must reliably commute 2-4 times per month.

Experience:

SEO & PPC: 5 years (required)