SEM Campaign Manager (Remote)

Forbes Advisor; City Of London; Remote; GBP 50,000 - 70,000; Full time

Job summary

A leading financial guidance platform is seeking a Paid Search Manager to drive their performance marketing strategies. The ideal candidate will have over 5 years in PPC/SEM, managing large-scale accounts, and a keen eye for detail. This role offers a competitive salary and extensive benefits including medical coverage and generous PTO.

Benefits

Competitive salary

Medical, dental, and vision coverage

35 Days of PTO

Day off the 3rd Friday of every month

Disability coverage

Employee assistance program

Paid parental leave program

Qualifications

• 5+ years experience in PPC/SEM with Google and Microsoft ads.
• Proficiency in managing large-scale PPC accounts.
• Ability to utilize data-driven analysis for performance optimizations.

Responsibilities

• Achieve performance targets and explain variances.
• Provide recommendations for keyword strategies.
• Develop a testing roadmap for effective campaign management.

Skills

PPC/SEM

Analytical skills

Project management

Creative thinking

Tools

Google Analytics

SEM Rush

Job description

At Forbes Advisor, our mission is to help readers turn their aspirations into reality. We arm people with trusted advice and guidance, so they can make informed decisions they feel confident in and get back to doing the things they care about most.

We are an experienced team of industry experts dedicated to helping readers make smart decisions and choose the right products with ease. Forbes Advisor boasts decades of experience across dozens of geographies and teams, including Content, SEO, Business Intelligence, Finance, HR, Marketing, Production, Technology and Sales.

Job Description

Forbes Advisor is looking for a Paid Search manager to join the Forbes Advisor Performance Marketing team, focusing on supporting one of Forbes' business verticals. Proven account management is essential to be successful in this role.

The position, reporting into the SEM Lead, will help Forbes Advisor performance marketing across paid search. The ideal candidate for this role will possess a unique blend of managerial skills, the ability to delegate responsibilities to junior team members, and a hands-on approach, eagerly diving into the details to personally contribute to the success of our paid search initiatives.

Responsibilities

• Accountable for achieving the performance targets of your channel
• Explaining variance in performance against target to leadership and other stakeholders in management commentary (and in other forums as required)
• Directing and supporting your team members in determining the optimal tactics and approach to realise the commercial priorities.
• Define short-term and longer-term strategies and implement them with the support of direct reports.
• Provide recommendations and execute strategies for keyword and audience opportunities, campaign structuring, targeting, display network, and other areas of paid search to deliver performance goals.
• Work with your team to develop a testing roadmap for your categories, ensuring wins are rolled out quickly and communicated with the wider team
• Keep up to date with search engine and PPC industry trends and developments.
• Utilize data-driven analysis insights, identify opportunities, and make recommendations for performance optimisations.
• Review and advise their team on findings from monthly account audits and ensure appropriate actions are being taken on time.
• Generate innovative ideas to challenge and reshape existing best practices.
• Build strong relationships with Business Development, working collaboratively to improve and grow owned categories

Professional Competencies

• Passion for Search and digital marketing.
• Highly motivated individual with a proven track record for exceeding expectations.
• Outstanding ability to think creatively and identify and resolve problems
• Attention to detail and the ability to effectively multi-task in a deadline-driven atmosphere
• High levels of autonomy and self-motivation
• Excellent analytical, organizational, project management, and time management skills

Requirements

• Proven 5+ years' experience in PPC/SEM working on Google and Microsoft ads.
• Proficiency in managing large-scale PPC accounts.
• Experience with website analysis using a variety of analytics tools, including Google Analytics as well as internal reporting tools.
• Experience using external competitive research tools such as SEM Rush
• Proven experience using smart bidding strategies.
• You enjoy working in a team environment and look forward to supporting the business to meet required goals.

Benefits

• Competitive salary
• Medical, dental, and vision coverage
• 35 Days of PTO (Including Bank Holidays)
• Day off the 3rd Friday of every month
• Disability coverage
• Employee assistance program
• Paid parental leave program

Forbes Advisor provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.