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TheLADbible Group Ltd; Manchester; On-site; GBP 35,000 - 50,000; Full time

Job summary

A leading media company in Manchester is looking for a YouTube Shorts Channel Manager to oversee and optimize the YouTube Shorts channels for LADbible, UNILAD, and SPORTbible. The role requires 2-3 years of experience in managing YouTube channels, especially in short-form video, and a strong analytical mindset to drive monetization and audience growth. Candidates must excel in strategy development and performance analysis, ensuring content aligns with brand expectations while maximizing revenue opportunities.

Qualifications

• 2-3+ years' experience managing high-performing YouTube channels.
• Deep, current understanding of YouTube Shorts and performance metrics.
• Proven experience using data to inform content decisions.

Responsibilities

• Manage YouTube Shorts publishing and optimization across brands.
• Work with teams to activate a clear YouTube Shorts strategy.
• Treat monetisation as a core KPI.
• Analyze Shorts performance metrics and refine strategy.

Skills

YouTube channel management

Data analysis and performance optimization

Short-form video production

Content strategy

Monetisation optimization

Job description

YouTube Shorts Channel Manager

As a YouTube Shorts Channel Manager, you'll be responsible for building, scaling and optimising short‑form video performance across LADbible, UNILAD and SPORTbible YouTube Shorts channels. This role sits at the intersection of content strategy, platform performance and video monetisation. You'll lead the end‑to‑end YouTube Shorts publishing and optimisation process. From planning and packaging to performance analysis, with a clear focus on maximising revenue opportunities, alongside views, audience retention and channel growth. Every title, hook, caption and posting decision you make will be driven by platform insight, video analytics and strategic consideration helping ensure YouTube Shorts is a meaningful growth and monetisation engine for our brands.

What the opportunity looks like

• Own the day‑to‑day management of YouTube Shorts publishing across LADbible, UNILAD and SPORTbible, including scheduling, optimisation, metadata, and feed strategy. You'll ensure a consistent, high‑performing publishing cadence that aligns with audience behaviour and platform best practice.
• Work closely with editorial, production and social teams to shape and activate a clear YouTube Shorts strategy. This includes identifying formats, trends, hooks and storytelling approaches that drive repeat viewership, retention and monetisable scale.
• Treat monetisation as a core KPI, alongside views and growth. You'll actively optimise Shorts performance to maximise revenue potential through YouTube's monetisation products, supporting RPM uplift, advertiser suitability and sustainable channel income.
• Analyse Shorts performance at scale – including view velocity, retention, engagement, monetisation signals and audience behaviour to continually refine publishing strategy. You'll regularly report insights and recommendations back to the wider team.
• Optimise Shorts for maximum discoverability within the Shorts feed, leveraging trends, sound usage, timing and format testing to drive channel growth and audience expansion across all three brands.
• Ensure Shorts content is on‑brand, IP‑safe and consistently presented across LADbible, UNILAD and SPORTbible, while tailoring execution to each brand's tone and audience expectations.
• Stay ahead of YouTube Shorts updates, monetisation changes, algorithm shifts and competitive insights, sharing learnings and best practices across the business.
• Leverage LADbible Group's extensive originals and licensed video content archive to identify Shorts opportunities that can be repackaged to drive incremental reach, performance and revenue.

Qualifications

• 2-3+ years' experience managing and scaling high-performing YouTube channels, with a strong focus on YouTube Shorts or short‑form video.
• A deep, current understanding of YouTube Shorts, including performance levers, monetisation mechanics and algorithmic discovery.
• Proven experience using data to inform content decisions, with the ability to translate analytics into actionable strategy.
• Strong commercial mindset, with experience optimising content for platform revenue as well as reach.
• Excellent organisational skills and the ability to manage multiple brands, feeds and priorities in a fast‑paced environment.
• Exceptional attention to detail, particularly around hooks, captions, timing and packaging.
• An entrepreneurial, test‑and‑learn mentality, with a desire to build, iterate and improve systems and processes.