Segment Marketing Manager, DEM

ITRS; City Of London; Hybrid; GBP 60,000 - 80,000; Full time

Job summary

A leading technology company in the UK is seeking a Segment Marketing Manager to drive demand generation and position their Digital Experience Monitoring solutions. You will create content strategies, optimize product-led growth, and execute targeted campaigns to enhance customer acquisition. Ideal candidates will have over 5 years of B2B technology marketing experience, particularly in SaaS. This role supports a flexible hybrid work schedule.

Benefits

Health Insurance and Dental Health Cover

Employee Assistance Programme

Pension

Flexible Hybrid Working

Enhanced Parental Leave

Travel Insurance

Life Assurance

Income Protection

Referral Bonus

Buy and Sell Holiday

Training Reimbursement

Qualifications

• 5+ years of B2B technology marketing experience focused on SaaS or monitoring solutions.
• Experience with product-led growth strategies and conversion optimization.
• Familiarity with competitive landscape in observability and monitoring markets.

Responsibilities

• Drive demand generation and positioning strategy for ITRS's DEM solutions.
• Create content strategy differentiating ITRS DEM capabilities.
• Optimise product-led growth motion improving trial-to-conversion rates.

Skills

B2B technology marketing experience

Experience with product-led growth strategies

Understanding of digital experience monitoring

Proven track record of demand generation

Experience marketing to technical buyers

Digital experience monitoring

Analytical skills

Job description

About ITRS

At ITRS, we make society's critical technology work. Our mission is to deliver automated and holistic IT observability solutions that safeguard critical applications and enable innovation. We are the only monitoring and observability platform designed for the most demanding and regulated industries — trusted by 90% of Tier 1 capital markets firms.

We believe when our team thrives, so do our customers. With us, you'll find:

• A culture that backs you– We're proud to be a Great Place to Work for multiple years in a row due to our inclusive, supportive environment.

• Work that matters– Make a real difference with 1,000s of global customers in industries that keep the world running, including 9 out of 10 top investment banks.

• Room to grow– Whether you're starting your career or bringing years of experience, we're committed to your development. Just ask our team members who've been excelling here for 10+ years.

With headquarters in London and teams across the US, Europe, and Asia, ITRS combines the agility of a high-impact tech business with the stability of a private equity–backed global partner.

Scope of Role

Reporting to our Head of Platform Marketing as The Segment Marketing Manager for Digital Experience Monitoring (DEM), you will drive demand generation and positioning strategy for ITRS's DEM solutions. You will focus on optimising product-led growth, developing enterprise-focused messaging, and executing targeted campaigns that drive customer acquisition and retention in key vertical markets. This role offers a hybrid work schedule from our London HQ.

As a Segment Marketing Manager, you will:

Develop and execute integrated marketing strategies positioning DEM as strategic entry point to ITRS platform:

• Create content strategy differentiating ITRS DEM capabilities against low-cost and platform competitors
• Develop vertical positioning for regulated industries beyond generic monitoring messaging
• Optimise product-led growth motion improving trial-to-conversion rates
• Design and implement PLG strategies including in-app messaging, user onboarding flows, activation campaigns, and expansion triggers
• Drive go-to-market for enterprise DEM packages and messaging for mid-market and enterprise customer acquisition in regulated industries
• Analyse user behaviour and product usage data to identify conversion opportunities and optimise the self-service experience
• Support systematic product launch communications for monthly DEM innovations
• Analyse segment performance and optimise marketing mix balancing efficiency with brand building

• 5+ years of B2B technology marketing experience with focus on SaaS or monitoring/observability solutions
• Experience with product-led growth strategies and conversion optimization
• Understanding of digital experience monitoring, synthetic monitoring, or related technologies
• Proven track record of demand generation and campaign execution
• Experience marketing to technical buyers and IT operations audiences
• Familiarity with competitive landscape in observability and monitoring markets

Key Competencies

• Strategic thinking with ability to identify market opportunities and positioning gaps
• Strong analytical skills with data-driven decision making approach
• Excellent project management and campaign execution capabilities
• Creative problem-solving for competitive differentiation
• Collaboration skills to work effectively with Product, Sales, and Customer Success teams
• Comfort with both strategic planning and hands-on execution

• Health Insurance and Dental Health Cover for you and your dependants
• Employee Assistance Programme
• Pension
• Flexible Hybrid Working
• Enhanced Parental Leave
• Travel Insurance
• Life Assurance
• Income Protection
• Referral Bonus
• Buy and Sell Holiday
• Training Reimbursement

ITRS is an Equal Opportunity employer and Inclusion is part of our everyday life. We celebrate diversity and pride ourselves on providing an environment where all employees can be their authentic selves and have a voice, allowing everyone to contribute equally. We remain committed to advocating inclusion, diversity, and equality into our ITRS family as we grow and enrich our business.

We welcome applications from everyone in the community as we recognise that a diverse workforce is a stronger workforce.