Search Marketing Specialist

Michael Page (UK); England; Hybrid; GBP 40,000 - 50,000; Full time

Job summary

A leading recruitment agency in the UK is seeking a Search Marketing Specialist to join a global brand leader in the travel sector. The successful candidate will develop and execute search engine marketing strategies, manage paid search campaigns, and conduct keyword research. Offering a salary of £40,000-£50,000, a hybrid working model, and professional training, this role provides excellent opportunities for growth and stability in the leisure and tourism industry.

Benefits

25 Days Annual Leave

Long-term stability

Access to training and progression opportunities

Supportive team environment

Qualifications

• 3+ years of experience in search marketing.
• Hands-on experience managing SEM campaigns.
• Excellent ability to analyse data for actionable insights.

Responsibilities

• Develop and execute search marketing strategies.
• Manage and optimize paid search campaigns.
• Conduct keyword research and monitor campaign performance.

Skills

PPC

Budget management

SEM

Google Ads

Google Analytics

SEO principles

Data analysis

Organisational skills

Results-driven

Tools

Google Ads

Google Analytics

Job description

Overview

• Search Marketing Specialist permanent opportunity
• Working for a global brand leader in the travel industry

About Our Client

This organisation is a well-established entity within the leisure, travel, and tourism sector. Operating as part of a large organisation, they are known for their focus on delivering exceptional experiences to their customers and maintaining a strong online presence.

Job Description

• Develop and execute search engine marketing strategies to enhance online presence.
• Manage paid search campaigns, ensuring optimal performance and return on investment.
• Conduct keyword research to identify key opportunities for growth.
• Monitor and report on campaign performance using analytics tools.
• Collaborate with the digital team to align search strategies with overall marketing goals.
• Stay updated on industry trends and adapt strategies to maintain competitiveness.
• Optimise landing pages to improve user experience and conversion rates.
• Manage budgets effectively to maximise campaign efficiency.

The Successful Applicant

• Strong experience in PPC (Pay-Per-Click) with 3+ years in search marketing.
• Proven experience in budget management.
• Hands-on experience managing search engine marketing (SEM) campaigns.
• Proficiency with tools such as Google Ads, Google Analytics, and other SEM platforms.
• A solid understanding of search engine optimisation (SEO) principles.
• Ability to analyse data and provide actionable insights to improve performance.
• Excellent organisational skills with the ability to manage multiple campaigns simultaneously.
• A results-driven approach with a focus on delivering measurable outcomes.
• Agency experienced is a bonus.

What\'s on Offer

• Basic Salary: £40,000-£50,000, depending on experience.
• Hybrid working: 3 days onsite and 2 days from home for the ideal work-life balance.
• 25 Days Annual Leave.
• Offering long-term stability and opportunities for growth.
• Be part of a leading organisation within the leisure, travel, and tourism sector.
• Access to professional training and clear progression opportunities.
• Join a supportive team that values innovation, creativity, and shared success.