Search Engine Optimization Specialist

HRG; Banbury; On-site; GBP 35,000 - 52,000; Full time

Job summary

HRG is seeking an SEO Specialist to lead organic search for a growing D2C/eCommerce business. You will own the SEO strategy, collaborate with the content team to shape the content plan, and optimise on-page and off-page activities to drive traffic and revenue.

The role combines hands-on SEO execution with strategic oversight in a fast-growing environment. Reporting to the Director of Digital, you will work across landing pages, category pages and content assets while monitoring performance

Qualifications

• Hands-on SEO experience in-house or agency
• Experience across on-page, off-page and content-led SEO
• Familiar with SEO analytics tools and reporting
• Commercially minded with focus on revenue and growth
• Experience in ecommerce is a plus

Responsibilities

• Develop and deliver the wider SEO strategy
• Drive the SEO content plan with the content team
• Conduct keyword research and identify opportunities
• Optimise landing pages, category pages and existing content
• Develop authority through outreach and link building
• Monitor rankings, traffic, conversions and revenue
• Identify technical SEO issues and collaborate with developers

Skills

SEO

Keyword research

Content optimisation

Link building

Analytics

Commercial mindset

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Job description

We're recruiting an SEO Specialist to join a fast-growing scale-up D2C business as it enters an exciting new phase of growth.

Following significant growth and recent investment, the business is continuing to build its digital capability. Reporting to the Director of Digital, you'll take ownership of organic search performance across a large and growing eCommerce website.

It's a broad, hands-on role covering on-page, off-page and content-led SEO. A key part of the position will be working closely with the content team, helping shape the SEO content plan and ensuring everything produced is properly optimised for search.

What you'll be doing

• Developing and delivering the wider SEO strategy
• Driving the SEO content plan and working closely with the content team
• Carrying out keyword research and identifying new search and content opportunities
• Optimising landing pages, category pages and existing website content
• Developing authority through link building and outreach
• Monitoring rankings, traffic, customer acquisition, conversions and revenue
• Identifying technical SEO issues and working with developers where required

What we're looking for

You'll have hands-on SEO experience gained either in-house or agency-side, with a good understanding of on-page, off-page and content-led SEO.

You'll be comfortable with keyword research, content optimisation and platforms such as Google Search Console, Google Analytics, Ahrefs or SEMrush. You'll also have enough technical SEO knowledge to identify issues and work with developers, although this isn't a heavily technical SEO role.

Just as importantly, you'll be commercially minded and interested in how SEO contributes to customer acquisition and revenue.

Experience within eCommerce, healthcare or another competitive digital environment would be useful, although isn't essential.

This is a great opportunity to take genuine ownership of SEO within a growing, entrepreneurial business, with the support of an established digital team around you.