Search Engine Optimization Manager

The Future Project Ltd; Greater London; On-site; GBP 60,000 - 90,000; Full time

Job summary

The Future Project Ltd seeks an SEO Manager to drive organic growth by leading keyword expansion, technical SEO, and content optimisation. You will oversee owned media and coordinate with external agencies to deliver sustained performance improvements across digital channels.

Key focus areas include aligning SEO/GEO with marketing objectives, monitoring KPIs, and delivering actionable insights. Strong stakeholder communication and cross-functional collaboration are essential in this role.

Qualifications

• Proven experience leading SEO/GEO initiatives in B2B, eCommerce, or high-performance digital environments.
• Strong technical SEO expertise including site architecture and speed.
• Experience managing external SEO/GEO agencies across campaigns.

Responsibilities

• Develop and implement comprehensive SEO and GEO strategies for owned media, including on-page, off-page and technical aspects.
• Lead data-driven SEO and GEO performance analysis to identify opportunities and deliver insights.
• Drive keyword strategy and content recommendations for search-focused, user-centered experiences.
• Optimize technical SEO by reviewing Search Console insights and implementing fixes.
• Oversee GTM event tracking, data quality, and funnel measurement across GA4.
• Collaborate with agencies and vendors to deliver campaigns and audits.
• Partner with web product management, marketing and engineering to embed SEO/GEO best practices.
• Contribute to the SEO/GEO roadmap by monitoring industry updates and tech.

Skills

SEO strategy

GEO/technical SEO

Analytics & decisions

Agency management

Stakeholder communication

Technical SEO

Keyword research

Content optimization

UX understanding

Education

Marketing degree or related field

SEO certifications

Tools

SEMrush

Ahrefs

Google Search Console

GA4

Google Analytics

Job description

The SEO Manager at the client is responsible for enhancing organic visibility and driving sustainable digital growth by leading keyword expansion, technical SEO/GEO, and content optimisation initiatives. The role oversees owned and earned media efforts, manages relationships with external agencies, and ensures continuous performance improvements across our digital channels. This position plays a pivotal role in aligning SEO and GEO/AIO strategies with broader marketing and business objectives to maximise discoverability and strengthen search engine performance.

Key Responsibilities

• Develop and implement comprehensive SEO and GEO/AIO strategies for owned media, covering on-page, off-page, and technical capabilities in line with business goals.
• Lead data-driven SEO and GEO performance analysis to identify opportunities, monitor KPIs, and deliver actionable insights to enhance organic visibility and website performance.
• Drive keyword strategy and content optimisation through in-depth research and content recommendations to deliver search focused, user-centred digital experiences.
• Optimise technical SEO excellence by reviewing Search Console insights, validating technical fixes, optimising site speed and structure, and ensuring best practice implementation.
• Oversee tracking and analytics implementation, ensuring GTM event coverage, data quality validation, and robust funnel and behavioural measurement across GA4 and reporting tools.
• Manage collaboration with external agencies and vendors to deliver SEO/GEO campaigns, technical audits, link building initiatives, and performance improvements aligned with strategic objectives.
• Partner with web product management, marketing, and engineering teams to implement SEO/GEO recommendations, embed best practices, and ensure optimisation is integrated across the digital experience.
• Contribute to the ongoing SEO/GEO roadmap by staying ahead of industry developments, algorithm updates, and emerging technologies to proactively identify opportunities for optimisation and growth.

Core Competencies

• Deep expertise in on page, off page, and technical SEO/GEO, with the ability to design and execute high impact optimisation strategies.
• Proven experience managing SEO/GEO campaigns end-to-end and collaborating effectively with external agencies and cross functional teams.
• Strong analytical capability and proficiency in leading SEO/GEO and analytics tools (e.g. SEMrush, Ahrefs, Google Search Console, GA4) enabling data informed decision making.
• Solid understanding of website architecture, technical performance factors, and UX principles, with the ability to identify and resolve SEO/GEO issues effectively.
• Excellent communication skills, with the ability to translate complex SEO/GEO and technical insights into clear, actionable recommendation for both technical and non-technical stakeholders.
• Highly organised and adaptable, able to manage multiple priorities effectively within a fast-moving environment.
• Strategic thinker with the ability to align SEO/GEO initiatives to broader commercial objectives, supporting long term digital growth and competitiveness.
• Experience Requirements
• Proven experience leading SEO/GEO initiatives in B2B, eCommerce, or high-performance digital environments, with a track record of improving organic rankings, traffic, and conversions.
• Strong technical SEO/GEO expertise, including site architecture, schema markup, speed optimisation, mobile performance, and identification/resolution of technical issues.
• Proficiency with major SEO/GEO and analytics platforms, such as SEMrush, Ahrefs, Google Search Console, Google Analytics/GA4, and associated research and reporting tools.
• Skilled in keyword research, competitor analysis, website audits, and content optimisation, with strong understanding of UX and its impact on search performance.
• Experience managing external SEO/GEO agencies/vendors and collaborating cross functionally with web product management, development, and marketing stakeholders.
• Strong analytical capability with the ability to interpret both qualitative and quantitative data to inform decision making, supported by strong communication and stakeholder management skills.
• Formal qualifications in marketing or a related field, supported by relevant SEO/GEO certifications and hands‑on experience with CMS platforms, HTML/CSS, and modern SEO/GEO experimentation practices.