SDR Team Leader - London

Story Terrace Inc.; Greater London; On-site; GBP 50,000 - 70,000; Full time

Job summary

A cutting-edge startup in Greater London seeks a SDR Team Leader to manage and develop their sales team. In this role, you will inspire and guide team members to achieve exceptional results while generating high-quality sales leads. Ideal candidates will have experience in a leadership role and a strong understanding of sales methodologies. The position offers a competitive salary with benefits, including health coverage and growth opportunities within the fast-paced startup environment.

Benefits

Competitive salary and stock options

100% health coverage

Growth opportunity with a fast-growing startup

Qualifications

• Proven experience as a high-performing SDR/BDR, with at least 1–2 years in a team lead or mentoring role.
• Strong understanding of outbound sales methodologies and modern prospecting techniques.
• Experience using CRM platforms and sales engagement tools.

Responsibilities

• Lead, coach, and motivate a team of SDRs to achieve individual and team KPIs.
• Own SDR pipeline targets and ensure consistent delivery of qualified opportunities.
• Optimise SDR workflows and messaging across various channels.

Skills

Experience in team lead or mentoring role

Understanding of outbound sales methodologies

Experience with CRM platforms

Excellent communication skills

Data-driven mindset

SaaS or tech-sector experience

Strong organisational skills

Collaborative and open to feedback

Problem-solving ability

Ability to manage multiple priorities

Tools

Salesforce

HubSpot

Job description

👋 About Us

We heard you might be looking for a new opportunity! sunday might be the perfect stop for you. Just in case you haven't heard, sunday is an exciting and thriving FinTech (or FunTech) startup that's changing the way payments are made in restaurants across the world. We are saving millions of people minutes at the end of their meal with the simple scan of a tiny 4x4cm QR code. The coolest thing is we are growing quickly and possibly have the perfect position for you.

💼 About the Role

The SDR Team Leader is responsible for managing, coaching, and developing the Sales Development Representative (SDR) team to consistently generate high-quality pipeline. This role combines hands‑on prospecting expertise with strong leadership to ensure the team meets activity, qualification, and pipeline targets.

🔥 Key Responsibilities

Team Leadership & Management

• Lead, coach, and motivate a team of SDRs to achieve individual and team KPIs.
• Provide regular 1:1s, performance reviews, and structured coaching sessions.
• Support recruitment, onboarding, and ongoing training of new SDRs.
• Foster a culture of accountability, resilience, and continuous improvement.

Pipeline Generation & Performance

• Own SDR pipeline targets and ensure consistent delivery of qualified opportunities.
• Monitor activity levels, conversion rates, and quality of outreach across channels.
• Identify areas for improvement and implement initiatives to improve SDR effectiveness.
• Collaborate with Account Executives to ensure smooth handover of qualified leads.

Operations & Process Improvement

• Optimise SDR workflows, cadences, and messaging across email, phone, social, and events.
• Work with Revenue Operations to improve lead routing, reporting, and tech stack usage.
• Analyse performance data to refine targeting, segmentation, and outreach strategies.
• Ensure CRM hygiene and adherence to qualification frameworks (e.g., MEDDIC, BANT, or your preferred methodology).

Cross-Functional Collaboration

• Partner closely with Marketing to improve lead quality, campaign alignment, and feedback loops.
• Collaborate with Product and Customer Success to maintain a deep understanding of value propositions, personas, and customer pain points.

Support the Head of Commercial in developing and refining GTM plans.

😊 About You

• Proven experience as a high-performing SDR/BDR, with at least 1–2 years in a team lead or mentoring role.
• Strong understanding of outbound sales methodologies and modern prospecting techniques.
• Experience using CRM platforms (e.g., Salesforce, HubSpot) and sales engagement tools.
• Excellent communication skills with the ability to coach, inspire, and influence.
• Data-driven mindset with the ability to turn insights into actionable improvements.
• SaaS or tech-sector experience is highly desirable.
• Enthusiastic, positive, and driven to support SDR growth and success.
• Strong organisational skills with the ability to manage multiple priorities.
• Collaborative, open, and able to give and receive constructive feedback.
• Confident, proactive problem-solver.
• Comfortable working in a fast-paced, high-growth environment.

⛳️ Compensation, Perks & Benefits

• Competitive salary and stock options
• 100% health coverage for you
• The unique opportunity to take part in transforming the world of payments
• Growth opportunity with a fast-growing start-up