Sales Trainer

Charity Link; St Albans; On-site; GBP 60,000 - 80,000; Full time

Job summary

A nonprofit organization in St Albans is seeking a Field Sales Trainer to mentor new fundraisers. This role involves delivering in-field coaching and modeling best practices in face-to-face fundraising. Candidates should have experience in sales or fundraising and be comfortable with frequent travel. Join a people-first culture that values innovation and growth.

Qualifications

• Proven experience in sales or fundraising, ideally with coaching experience.
• Ability to work outdoors and travel frequently.
• Organizational skills with a proactive attitude.

Responsibilities

• Deliver in-field coaching to new fundraisers.
• Model best practices in real sales environments.
• Provide performance reports and insights to management.

Skills

Face-to-face sales

Coaching skills

Strong communication

Observation skills

Tech-savvy

Tools

Zoom

Teams

Job description

At Charity Link, we connect people with causes that change lives. Our nationwide team of passionate fundraisers engage the public in meaningful conversations that inspire long-term giving for some of the UK’s most impactful charities.

We’re proud of our people-first culture, where empathy, integrity, and purpose fuel high performance. Now, we’re looking for a Field Sales Trainer to help new fundraisers succeed from day one.

The Role

As a Sales Trainer, you’ll play a vital role in setting our new fundraisers up for success. Working face-to-face in real fundraising environments, you’ll coach new starters during their first three months, guiding them through hands‑on development at private sites and residential areas.

This is a field-based role with regular travel across regions. You’ll model what great looks like: smart working habits, mental resilience, and exceptional communication skills. There will also be some weekend working and occasional overnight stays away, depending on business needs, so a flexible and proactive approach to planning your time is key.

What You’ll Do

• Deliver in-field, face-to-face coaching to new and experienced fundraisers
• Role‑model best practice in real sales environments (home‑to‑home & private site fundraising)
• Lead hopover sessions to provide targeted short‑term support
• Support fundraisers struggling with performance, offering coaching and constructive feedback
• Deliver engaging webinars and help roll out new campaigns
• Provide reports and insights to your manager on progress and performance

What We’re Looking For

• Experience in face-to-face sales or fundraising, ideally with coaching/training experience
• A confident communicator with strong observation and feedback skills
• Someone comfortable working outdoors and travelling frequently
• Flexible, organised, and proactive—you thrive on variety
• Passionate about supporting others to grow
• Tech‑confident, with experience using Zoom, Teams, and online training tools

It’s a Great Fit If You...

• Believe the best training happens in the field
• Love travel, variety, and being where the action is
• Are resilient, supportive, and hands‑on
• Understand the power of habits, structure, and smart hours in driving results

Bonus Points For...

• Experience in the charity/third sector
• Knowledge of door-to-door or private site fundraising
• Designing e-learning or blended training content
• Recognised training/coaching qualifications (e.g. TAP, ILM, CIPD)

Ready to empower others while doing work that matters?

Apply now to start your journey