Sales Team Lead - Selfridges - London

KAYALI; Greater London; On-site; GBP 30,000 - 45,000; Full time

Benefits offered by this job

Premium Medical/Dental/Vision coverage

Volunteer Day

Birthday Leave

Employee discounts on all Kayali products

Quarterly product gifting

Job summary

A luxury fragrance brand is seeking a Team Lead for their Selfridges counter to deliver exceptional customer experience and drive sales performance. The role involves managing daily operations, coaching the team, and ensuring brand representation through storytelling and fragrance expertise. Candidates should have 3-4 years of experience in retail, preferably in beauty or fragrance, and demonstrate strong sales and coaching skills. Benefits include premium medical coverage and employee discounts.

Qualifications

• Minimum 3-4 years of retail experience in beauty or fragrance, with leadership exposure.
• Highly organized, proactive, and confident in leading a team.
• Ability to build rapport quickly with customers.

Responsibilities

• Drive daily, weekly, and monthly sales to exceed targets.
• Train and motivate Retail Sales Consultants.
• Monitor stock levels and ensure optimal availability.

Skills

Strong selling

Coaching

Storytelling

Communication skills

Microsoft tools proficiency

Tools

Microsoft Outlook

Microsoft Excel

Job description

Who We Are

Fuelled by passion, KAYALI was founded in 2018 by beauty mogul and fragrance fanatic, Mona Kattan. Translating to ‘my imagination' in Arabic, KAYALI provides a modern fragrance experience inspired by Mona's rich Middle Eastern heritage and the art of layering scents to help you create your mood; where sharing scents is a ritual and smelling good is both an act of goodwill and self-love. Mona collaborates with some of the world's most renowned perfumers and sources the finest ingredients to create unique juices that are infinitely memorable, long-lasting, and cruelty-free. Each luxurious fragrance is an ode to true craftsmanship and tells a special story, from the addictive notes to the multi-faceted jewelled bottles.

Our Mission

To make everyone feel like the diamond they are! To build a global community of fragrance lovers through the power of scent and by providing them with the most innovative & luxurious fragrances, education and sharing our Middle Eastern fragrance rituals with the world.

Summary

KAYAI is looking for a Team Lead who will be responsible for leading the Selfridges Kayali counter to deliver exceptional customer experience, drive sales performance, and uphold the highest standards of brand representation. You will manage daily operations, coach your team, and bring Kayali's storytelling and fragrance expertise to life for every customer. This role is key in ensuring consistent growth, operational excellence, and a motivated team culture.

Key Responsibilities

Sales Leadership

• Drive daily, weekly, and monthly sales to exceed targets and KPIs
• Lead by example on the shop floor with strong service, selling, and storytelling
• Use coaching to elevate team confidence, fragrance layering skills, and conversion
• Train and motivate Retail Sales Consultants to deepen their product knowledge and selling skills
• Deliver daily briefs, coaching moments, and on-counter training
• Support the team with guided fragrance discovery and layering expertise

Operations & Stock Management

• Monitor stock levels, report shortages, and ensure optimal availability at all times
• Maintain merchandising, hygiene, and visual standards to brand guidelines
• Oversee replenishment, tester management, and operational compliance
• Maintain strong relationships with store management and floor teams
• Provide feedback on counter performance, customer behaviours, and competitor activity
• Communicate daily/weekly performance updates to the Area Manager or Education team

Requirements

• Minimum 3-4 years of retail experience in beauty or fragrance, with leadership exposure
• Strong selling, coaching, and storytelling skills
• Highly organized, proactive, and confident in leading a team
• Excellent communication skills and ability to build rapport quickly
• Proficiency in basic Microsoft tools (Outlook, Excel)

Benefits

• Premium Medical/Dental/Vision coverage
• Find your Magic Days
• Volunteer Day
• Birthday Leave
• Employee discounts on all Kayali products
• Quarterly product gifting

Kayali is committed to building diverse and inclusive teams and upholding an equal employment workplace that is free from discrimination. We hire stellar individuals regardless of their race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, medical conditions, disability, or veteran status. If you need reasonable accommodations at any point in the application or interview process, please let us know.