Sales - Supervisor

New Look; Workington; Hybrid; GBP 22,000 - 28,000; Full time

Job summary

New Look in the United Kingdom is seeking a Supervisor to lead and develop a passionate store team, delivering an exceptional omnichannel experience for customers both in-store and online. You will coach staff, drive sales, and embody our Service Promise in every customer interaction.

You will champion visual merchandising, reflect local market needs, and contribute to a positive, inclusive store culture while aiming to meet KPI targets and support community initiatives.

Qualifications

• Strong customer service mindset with ability to lead a team.
• Excellent communication and coaching skills to develop staff.
• Experience in Omnichannel retailing is a plus.
• Willingness to adapt in a fast-paced environment.

Responsibilities

• Develop the team to deliver a seamless Omnichannel journey in-store and ensure customers feel like they are shopping with one brand whether in store or online.
• Coach and develop the team on selling techniques and fashion advice to build customer trust.
• Actively participate in inspiring visual journeys in store, tailoring layout, merchandising and displays to reflect the local market.
• Embed the Service Promise of Easy/Smile/Care in daily in-store practices.
• Support in ensuring all initiatives are embedded to deliver positive local impact.
• Deliver effective deployment of the team to meet customer needs and drive performance.

Skills

Customer service

People management

Communication

Retail experience

Visual merchandising

Job description

Posted Friday 21 August 2026 at 01:00 | Expires Monday 28 September 2026 at 00:59

We’re the feel-good fashion brand making style accessible and fun for over 55 years, on our website, mobile app and over 300 stores in the UK.

By living our values - we play to win, customer obsessed, we are one and it starts with me - we deliver That New Look Feeling for our customers and each other.

Job Purpose:

As a Supervisor, you will work with your management team to implement the ultimate Omnichannel experience for our customers, ensuring they are given the highest level of service by living our Service Promise.

You’ll be part of a team that has fun, supports each other and delivers results. You will do this by living and breathing our Brand Values in everything you do: Customer Obsessed, Play to Win, It Starts With Me and We Are One

You will inspire our customers to look good and express themselves with the latest fashion, wherever and whenever they want. You will achieve this by being an ambassador for the brand and demonstrating a customer first approach

Accountabilities and Responsibilities:

CUSTOMER

• Develop the team to deliver a seamless Omnichannel Customer journey within store and ensure our customers feel like they are shopping with one brand whether in store or online
• Coach and develop the team on YATD techniques, regularly observing and providing feedback to ensure they are giving advice and recommendations that our customer trusts, giving them the confidence to play with styles and ideas in fashion
• Actively take part in inspiring visual journeys in store, tailoring layout, merchandising, Windows and mannequins to reflect the local market and customer
• Embed the Service Promise of Easy/Smile/Care, by making it part of the in-store ethos, and led by the store team
• Capture customer feedback through VOTC and notify the Deputy/Store Manager of any opportunities highlighted to deliver best in store experiences
• Support in ensuring all KIND initiatives are embedded (backhauling, carrier bags, waste management etc) to deliver on our KIND values
• Delivering effective deployment of the team so that our customer’s needs are always met
• Recognise Team Members for delivering a fantastic customer experience and share successes across the Territory
• Actively support our charities and communities to ensure positive local impact in the areas in which we operate

TEAM

• Sponsor a culture of diversity and inclusion; this is foundational to how we recruit, develop and retain our teams
• Work with the Deputy/Store Manager to create an environment in which team engagement is optimised, feedback is sought and acted upon, and wellbeing initiatives are led by the Management Team
• Role modelling our Values and ensuring our Teams work with them in mind
• Actively seek out opportunities for self-development – this is as important as that of your teams
• Coach and develop a team of high performing Omnichannel advocates who are focused to deliver a great experience for our customers
• Nurture, develop and grow our teams to ensure we retain best in market and contribute to forming career pathways for our teams, along with store succession
• Support the Management Team through any change, have great communication skills and a willingness to adapt at pace in a changing environment
• Play a crucial part in building a culture that rewards and recognises both individual and team performance
• Understand key people policies and procedures and apply these in a fair and consistent manner
• Train team to keep the store environment safe for our customers and colleagues by understanding their responsibility to follow all H&S procedures

GROWTH

• Aware of store targets and KPI measures and utilises all reports to view and highlight opportunities
• Activity execution is always delivered to a high standard, with conversion opportunities maximised and markdown reduction a key focus
• Support the Store Manager to achieve strong visual execution, combined with efficient and effective operational processes to ensure opportunities for sales growth are maximised
• Ensure your team keep up to date with everything New Look has to offer so they can recommend our products and services in a genuine and authentic way, driving store performance and brand awareness
• Use Omnichannel customer data, commercial data and local knowledge, highlight and support the Store Manager to make informed decisions
• Ensure 'Standard Operating Procedures' are consistently followed by the team to protect our brand and maximise efficiencies
• Work together with the Deputy/Store Manager to deliver profit growth by maximising sales opportunities and showing a can-do attitude to minimising costs
• Adhere to legal operational compliance at all time, ensuring your team understand their roles and responsibilities
• Effectively manage payroll spend within budget and company guidelines

Behaviours, Knowledge and Experience

• You’re confident with people and passionate about talking to our customers. You communicate well and deliver a great customer experience that showcases your personality every time
• You understand who the core customer is that shops within your local market
• You’re passionate about fashion and clothes, and you stay up to date with the latest trends
• Retail is fast paced and forever evolving; you embrace this change and demonstrate resilience, supporting your team to do the same
• You understand what it is to be a part of a team and work together, demonstrating the values and behaviours that make you a great team player
• You’ll have a keen eye for detail in maintaining great store standards
• Previous experience in retail is desirable but not essential

Key Relationships

• Sales/Deputy Manager
• Store Manager
• Store Team
• Local New Look Stores

Why New Look?

We care about you and the planet and believe fashion should be a force for positive change . We celebrate inclusion and diversity in everything we do. We’re proud of our inclusive culture and our talented team members who embrace our shared purpose, behaviours and values.

We prioritise development, offering training to support your progression, so you can be your absolute best and achieve your goals.

We pride ourselves on being a flexible employer, our colleagues work a range of patterns. If you have a specific pattern in mind, we're keen to discuss this with you in line with the output needed for the role.

Please ensure that your CV is in simple format e.g. Microsoft Word when applying using your CV to ensure smooth applicationprocess