Sales Representative

Gulf Distributing Holdings Company LLC; Birmingham; On-site; GBP 25,000 - 35,000; Full time

Job summary

A leading company in beverage distribution is seeking a Salesperson to enhance product sales across assigned accounts in Birmingham. The role requires managing deliveries, merchandising products, and maintaining relationships with retailers while adhering to company standards. Successful candidates will bring sales experience, strong communication skills, and a proactive attitude.

Qualifications

• 1 year sales experience preferred.
• Self-starter with leadership skills.
• Excellent communication skills.
• Strong organizational skills and attention to detail.

Responsibilities

• Conduct complete sales calls on all assigned accounts.
• Sell and merchandise all beer and non-alcoholic products.
• Maintain positive relationships with accounts and monitor competitive activities.

Skills

Sales experience

Leadership

Communication

Organization

Job description

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The Salesperson is responsible for improving the sales of company products in each assigned account.

Description of Physical Tasks:

Keep shelves and vendors clean. Place product on hand truck or dolly (approximately 20 to 50 lbs per case). Push/pull hand truck to machine or shelves and load appropriate company products. Volume will vary per account, ranging from 1 case to over 1000 at any given time. Includes climbing in and out of vehicle and using proper lifting techniques.

Responsibilities Include:

• Conduct complete sales calls on all assigned accounts on scheduled days and in the established sequence.
• Sell and merchandise all beer and non-alcoholic products according to GDH standards.
• Coordinate with retailers to balance order quantities between scheduled deliveries.
• Ensure all POS materials are used properly and in the correct quantities.
• Utilize sales history data during calls to prevent stockouts and call-ins.
• Request additional placements, ads, displays, signs, price reductions, etc., during each sales call.
• Update marketing plans and tracking charts daily.
• Participate actively in incentive programs.
• Follow up on accounts to assist or complete merchandising of delivered products as needed.
• Prepare POS materials for the Delivery Driver/Merchandiser for the next business day.
• Maintain positive relationships with owners, managers, and employees of assigned accounts.
• Avoid contacting retailers during their busy times when possible.
• Monitor competitive activity and identify opportunities to increase sales.
• Check competitor pricing to ensure parity.
• Seek new placements and reduce PTCs on promotions and lower prices.
• Request shelf space from competitors for new or expanded placements.
• Work with accounts to improve shelf positioning and display placement.
• Train retailers and staff on selling, merchandising, and pricing methods.
• Show genuine interest in the success of each account.
• Maintain clear communication with all stakeholders.
• Report competitive activity and prices to management promptly.
• Share beneficial information during weekly sales meetings.
• Ensure orders are ready for download at scheduled times.
• Communicate tasks to Delivery Drivers regarding displays, placements, and POS.
• Maintain proper stock rotation and handle out-of-date or damaged products appropriately.
• Keep vehicle clean, organized, and well-maintained.
• Dress professionally and maintain personal appearance per policy.
• Operate and care for issued equipment responsibly.
• Follow all company policies, procedures, and safety practices.
• Report traffic violations, accidents, or injuries immediately.
• Adhere to liquor control regulations.
• Perform all duties including executing monthly sales features and other assigned tasks.

Qualifications

• 1 year sales experience preferred.
• Self-starter with leadership skills.
• Excellent communication skills.
• Strong organizational skills and attention to detail.

Equal Employment Opportunity Policy: Gulf Distributing Holdings, LLC is committed to offering equal employment opportunity regardless of age, race, color, disability, gender, gender identity, genetic information, marital status, military status, national origin, religion, sexual orientation, veteran status, or any other protected characteristic.