Sales Performance Coach

Red Recruitment; Salford; On-site; GBP 28,000 - 35,000; Full time

Job summary

A leading recruitment firm is seeking a Sales Performance Coach to enhance sales agents' performance using data-driven insights. This full-time role involves running coaching sessions and collaborating with team managers. Ideal candidates should have strong sales strategy understanding and excellent communication skills. The position offers a competitive salary with bonuses, benefits, and opportunities for growth.

Benefits

Salary £28,000 - £35,000

Monthly bonus up to 30%

23 days holiday plus Bank Holidays

Company shares success

Free onsite parking

Life cover up to 4x salary

24/7 confidential wellbeing support

Qualifications

• Strong understanding of sales and retention strategies.
• Skilled at interpreting performance data.
• Comfortable supporting various team members.
• Confident using digital tools for coaching.

Responsibilities

• Identify coaching needs using performance data.
• Run one-to-one and team coaching sessions.
• Participate in team discussions to share insights.
• Maintain accurate coaching records and monitor progress.

Skills

Sales strategies

Objection handling

Interpreting performance data

Digital tools proficiency

Communication

Job description

Sales Performance Coach

Are you passionate about helping others succeed in sales? Red Recruitment is looking for an experienced sales performance coach to join our client, a leading UK breakdown and roadside assistance company with a 4.5-star Glassdoor rating.

In this role, you'll help sales agents grow and deliver excellent customer experiences using sales data, call quality insights, and customer feedback to spot opportunities for improvement.

Whether you have a background in sales or a passion for people development, this is your chance to build a career in sales enablement, coaching and customer experience with plenty of support and opportunities to progress.

Benefits & Package for a Sales Performance Coach

• Salary: £28,000 - £35,000 (negotiable) plus monthly bonus up to 30%
• Location: Manchester
• Hours: Rota-based shift patterns between Monday-Friday 8am - 7pm, Saturday 9am - 5pm - no Sundays.
• Contract: Full-time, permanent
• Holiday: 23 days plus Bank Holidays rising with service
• Excellent bonus scheme
• Company shares success
• Free onsite parking
• Car breakdown cover
• Car salary sacrifice scheme
• Up to 6.5% matched pension contributions
• Life cover up to 4x your salary (10x with flex benefits)
• 24/7 confidential wellbeing support
• Exclusive discounts

Key Responsibilities of a Sales Performance Coach

• Use performance data to identify coaching needs, align with Team Managers, and structure impactful coaching sessions.
• Run one-to-one and team coaching sessions that uncover root causes, build ownership, and drive measurable improvements.
• Actively participate in huddles, calibration sessions, and team discussions to share insights and support collaboration.
• Maintain accurate coaching records, monitor progress, and raise where performance or compliance issues persist.

Key Skills & Experience of a Sales Performance Coach

• Strong understanding of sales and retention strategies, with confidence in objection handling and compliance.
• Skilled at interpreting performance data to uncover coaching opportunities and drive meaningful change.
• Comfortable supporting a range of team members, from new starters building confidence to more experienced agents looking to sharpen their skills.
• Confident using digital tools and templates to support coaching conversations and track progress over time.
• Natural communicator and collaborator, able to build trust, inspire ownership, and influence outcomes.

If you have the required skills and experience and are interested in this role, please apply now.